Core Insights - The 138th Canton Fair showcased the strength of "Jiangsu Manufacturing," with 691 Jiangsu enterprises and 1201 booths attracting global buyers and securing numerous orders [1][8] - Digital technology played a crucial role in enhancing brand influence, allowing overseas buyers to experience products remotely through innovative "cloud exhibition" services [2][8] Group 1: Digital Innovation and Sales Achievements - Jiangsu's trading group utilized digital tools to enhance brand visibility, including high-quality promotional materials and online platform integration for global reach [2] - A UK buyer placed a $600,000 order for a bathroom mirror after being impressed by its FSC-certified wood and low formaldehyde content [2] - A German buyer ordered $750,000 worth of custom-designed mirrors, facilitated by rapid 3D rendering and precise delivery promises [2] Group 2: Industry-Specific Innovations - Dream Lily Home Technology showcased smart health mattresses, attracting interest from buyers in Europe, Japan, and South Korea [3] - Nantong Jiuzheng Ergonomics successfully positioned itself as a key supplier of high-end electric sofas through ergonomic innovations [3] Group 3: Brand Development Strategies - Jiangsu's trading group implemented a systematic brand empowerment strategy, focusing on tailored support for enterprises at different growth stages [4] - The Xu Zhou sub-group developed a structured brand matrix to enhance the value of mature brands while protecting the rights of emerging companies [4] - The sub-group also guided small and medium enterprises in market positioning and operational processes to ensure steady growth [4] Group 4: Regional Focus and Market Adaptation - The Suqian sub-group emphasized brand awareness and transformation from product-focused to brand-centric strategies, enhancing market competitiveness [5] - Yancheng enterprises showcased products across 15 industries, aligning with global market demands and achieving significant order results [5][6] Group 5: Long-standing Enterprises and Market Engagement - Established companies like Gaochun Ceramics leveraged years of market experience to tailor products for emerging markets, resulting in increased customer inquiries [7] - Jiangsu's provincial commerce department aims to utilize the Canton Fair as a platform to connect with overseas markets and support enterprises in securing orders [7][8] Group 6: Overall Fair Success - The 138th Canton Fair set records with an exhibition area of 1.55 million square meters, 74,600 booths, and over 32,000 participating enterprises [8] - Jiangsu's participation also reached new heights with 3,454 enterprises, including 264 new exhibitors, showcasing the province's commitment to enhancing its global brand presence [8]