汽车与电商融合
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试驾要交500元订金? “国民好车”预售规则揭秘:随时可退
Hua Xia Shi Bao· 2025-11-06 11:57
Core Insights - JD.com, GAC Group, and CATL jointly launched the "National Good Car" - Aion UT Super 1, marking a significant step in the integration of automotive and e-commerce sectors [2][5] - The vehicle is set to officially launch on November 9, with pre-sales and test drive activities already initiated [2][5] - The pre-sale requires a deposit of 500 yuan, which is refundable, and consumers can participate in a prize draw and receive rewards based on their engagement [3][4] Pre-sale and Test Drive Details - Consumers can reserve a test drive by paying a 500 yuan deposit through the JD.com app, which is a new approach compared to traditional free test drives [3][4] - The first 30,000 users who complete a test drive will receive three free car wash vouchers, while the first 3,000 who purchase will receive JD.com gift cards valued at up to 600 yuan [3][5] - The test drive process involves scheduling with a representative and requires a verification code to confirm completion [3] Vehicle Specifications and Market Positioning - The Aion UT Super features CATL's fast battery swap technology, allowing for a 99-second battery swap and a range of 500 kilometers [5][6] - The expected price range for the vehicle is between 100,000 to 120,000 yuan, targeting a market segment that values affordability and advanced features [5][6] - JD.com's research indicates strong consumer preferences for pricing under 100,000 yuan, with high importance placed on safety, space, and battery efficiency [6] Strategic Collaborations and Future Prospects - JD.com is not manufacturing the vehicle but is exclusively responsible for its sales, leveraging its extensive user base for market insights [6] - The company has signed a strategic cooperation agreement with Changan Automobile to explore smart logistics vehicles and intelligent operations, indicating a broader strategy in the automotive sector [8] - The collaboration with GAC and CATL is seen as a starting point for further integration of e-commerce and automotive industries [8]
宁德时代联合京东、广汽集团推出“埃安UT super”
Zhong Guo Neng Yuan Wang· 2025-10-23 09:14
Core Insights - The official announcement of the "Aion UT Super" model, a collaboration between CATL, JD.com, and GAC Group, aims to provide a comfortable and superior driving experience for users [1] Group 1: Key Features - The vehicle features a 500 km range battery, the first in its class, and supports battery swapping in just 99 seconds, addressing concerns about battery depreciation and safety monitoring [4][6] - It boasts an ultra-long wheelbase of 2750 mm and rear legroom of 905 mm, providing a spacious experience comparable to B-class vehicles, accommodating passengers comfortably [4][6] - The car is equipped with advanced "GAC Huawei Cloud Car Machine" technology, enabling smooth operation of large 3A games and video streaming, along with TB-level cloud storage for over 20,000 applications [4] Group 2: Safety and Convenience - The "Reversing Sentinel" feature automatically stops the vehicle if it detects obstacles while reversing, enhancing safety for all drivers [8] - The collaboration between CATL, JD.com, and GAC Group innovates the car purchasing ecosystem, making the buying process as convenient as purchasing electronics [8]