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欧洲7月汽车销量创15个月最大增幅,比亚迪市占率超越特斯拉
Hua Er Jie Jian Wen· 2025-08-28 06:15
Core Insights - The European automotive market experienced its largest growth in 15 months in July, driven by a surge in demand for electric and hybrid vehicles, with new car registrations increasing by 5.9% year-on-year to 1.09 million units [1][2] - Plug-in hybrid vehicles saw the most significant increase, with sales soaring by 52%, while pure electric vehicle sales grew by over one-third, marking the best performance since January [1][2] - Despite the sales rebound, European automakers face challenges such as U.S. tariffs disrupting supply chains and intensified market competition [1][4] Market Performance - The growth in July was primarily fueled by new energy vehicles, with plug-in hybrids and pure electric vehicles collectively accounting for 59.8% of new registrations, up from 51.1% a year earlier [2] - Germany saw an 11.1% increase in sales, while Spain, Poland, and Austria recorded growth rates of 17.1%, 16.5%, and 31.6%, respectively; however, the UK, France, and Italy experienced declines of 5%, 7.7%, and 5.1% [2] Brand Dynamics - Traditional European automakers like Volkswagen and Ford achieved double-digit growth, with registrations increasing by 11.6% and 8.8%, respectively; Stellantis saw a slight decline of 1.1% [3] - BYD's sales skyrocketed by 225.3%, capturing a market share of 1.2% and surpassing Tesla, which experienced a 40.2% drop in sales, reducing its market share from 1.4% to 0.8% [3] Regulatory and Trade Challenges - The automotive industry continues to face headwinds, including the ongoing impact of tariffs and concerns over the EU's stringent environmental targets [4][5] - The EU has provided a three-year buffer for automakers regarding stricter CO2 emission targets, responding to industry concerns about the feasibility of achieving 100% zero emissions for new cars by 2035 [5] - Some countries are reintroducing or extending subsidies to stimulate electric vehicle demand, such as the UK's recent reintroduction of a £3,750 purchase subsidy [5]