Core Insights - The 2025 China Automotive Product Appeal Index, released by J.D. Power, shows a significant increase in the appeal of fuel vehicles, with an overall score of 751, up 14 points from 2024, marking the largest increase since the new research platform was adopted in 2020 [1] - Key factors contributing to this increase include improvements in fuel economy (+17 points), entry/exit experience (+13 points), exterior design (+12 points), interior quality (+12 points), and features and start-up experience (+12 points) [1] - Domestic brands in the traditional energy vehicle market have shown notable improvement, scoring 745 points, an increase of 32 points, which, along with mainstream brands' 11-point increase, has driven the overall industry score higher [1] Industry Trends - The significant growth in the fuel vehicle appeal index indicates that traditional fuel vehicles still possess strong competitiveness and potential for improvement, particularly in fuel efficiency, attractive design, and competitive pricing compared to similar new energy vehicles [1] - The enhancement of intelligent features in fuel vehicles remains a challenge for manufacturers, with a focus on ensuring the stability and responsiveness of technology configurations, such as smart voice assistants, being a priority [2] - The market's vitality is driven by diverse competition, and continuous innovation in technology is essential for manufacturers to launch more appealing fuel vehicle products [2]

得益于在燃油经济性、外观造型、车身内饰等方面的提升，中国汽车产品的魅力指数在这一年度显著提升。这是8月14日，J .D. Power | 君迪 发 布的2025中国汽车产品魅力指数研究℠（APEAL）的一项重要发现。今年是J.D. Power连续第23年发布这一研究，该研究衡量了燃油车新车车主在 购车2至6个月内拥有和驾驶车辆的各方面体验，最终整合出让新车购买者感到兴奋和欣喜的车辆要素设计组合，是汽车厂商设计和开发车辆的重要 依据。 研究显示，2025年中国燃油车行业整体魅力指数为751分（采用1000分制），较2024年上升14分，也是自2020年切换到重新设计的APEAL 2020平台后， 行业分数提升幅度最大的一年。新车魅力指数的显著增长，主要得益于燃油经济性（+17分）、上/下车（+13分）、外观造型（+12分）、车身内装（+12 分）以及设置和启动（+12分）等因子的进步。从品牌维度来看，中国传统能源汽车市场中自主品牌（745分）魅力表现显著进步（+32），与主流品牌 （+11分）共同拉动行业整体得分上升；而豪华品牌（766分）得分5年来首次下降（-5分），与主流品牌及自主品牌的差距显著缩小；同时， ...