2025年9月28日，北京银泰GT SPACE内嘉宾云集，2025年中国经典车拉力赛暨新能源汽车集结赛（HAINAN 1000）新闻发布会在此召开。赛 事以"致敬经典，电启未来"为主题，聚焦经典车文化与新能源技术的融合创新，旨在打造一场贯通历史与未来的汽车文化盛宴。 本次赛事由中国汽车摩托车运动联合会与琼海市人民政府共同主办，汇聚多方力量，打造集专业性、观赏性与文化性于一体的汽车运动盛会。 在指导单位方面，赛事得到了海南省旅游和文化广电体育厅、中国汽车流通协会、中国收藏家协会汽车收藏委员会的大力支持与专业指导，充分体 现了赛事在推动体育旅游融合、促进汽车文化发展方面的重要意义。承办工作由中汽摩联赛事运营有限公司、琼海市旅游健康文化发展有限公司、 金港汽车文化发展(北京)股份有限公司、百瑞国际会展集团有限公司、海南省汽车摩托车运动联合会共同承办。各单位将充分发挥各自在赛事组织、 资源整合、产业运营及地方协作等方面的优势，通力合作，确保赛事顺利举行。 赛事组织坚持以赛促产、以赛兴文的原则，呼应《商务部等九部门关于推动汽车后市场高质量发展的指导意见》中"构建多层次汽车赛事格局、 加快传统经典车产业发展、丰富汽车文化 ...

Core Viewpoint - The article highlights the five-year anniversary of the Mobil 1 automotive maintenance brand, emphasizing its transformation and commitment to high-quality development in the automotive aftermarket in China [1][12]. Company Development - Mobil 1 automotive maintenance brand was launched in July 2020, aiming to drive the advancement of the automotive aftermarket in China [1]. - As of Q1 this year, the number of Mobil 1 service stores has exceeded 1,300, covering 251 cities, with over half of the vehicles serviced being mid-to-high-end models priced above 200,000 yuan [3][4]. - The company has initiated the "Star Alliance Plan" to enhance brand strength, marketing capabilities, and operational efficiency, alongside a new energy strategy [3][6]. Market Dynamics - The automotive aftermarket has seen a significant increase in private car ownership, with approximately 100 million more vehicles, leading to market expansion but also intensified competition [4][9]. - The competition is not only based on price but also on service quality, technological innovation, and brand influence [4]. Strategic Initiatives - The "Star Alliance Plan" focuses on evolving three core competencies: brand strength, marketing capabilities, and operational support, with a particular emphasis on enhancing operational capabilities [6][8]. - A digital system has been developed to analyze store operations and identify improvement opportunities, helping to standardize management while maintaining local store characteristics [6][7]. New Energy Market - The rise of the new energy vehicle (NEV) market has prompted Mobil 1 to launch a new energy strategy, introducing products specifically for electric vehicles, including lubricants and coolants [9][10]. - The company has established a partnership with the China Automotive Maintenance Industry Association to create standards for electric vehicle oil and fluid services, aiming to standardize the NEV aftermarket [10]. Industry Context - The high-quality development of the automotive aftermarket is a systematic initiative in China, supported by government guidelines aimed at fostering a healthy industry ecosystem [12]. - Mobil 1's commitment to building a collaborative and sustainable automotive maintenance ecosystem aligns with national goals to transition from scale expansion to quality coexistence in the automotive aftermarket [12].