Core Insights - The domestic electric vehicle (EV) market in China is experiencing rapid growth, with production and sales reaching 5.699 million and 5.608 million units respectively in the first five months of 2025, marking a year-on-year increase of 45.2% and 44% [2] - The increasing number of EVs is creating significant opportunities in the aftermarket, prompting various players to accelerate their strategies to capture market share [2] - ExxonMobil's automotive maintenance service brand, Mobil 1, has reported substantial growth, with over 1,300 selected stores across 251 cities and a revenue increase of over 10% year-on-year [4] Industry Trends - The market share of EVs in new car sales has consistently exceeded 50% in recent months, although their representation in the aftermarket remains low due to the shorter average age of EVs [5] - Mobil 1 is proactively positioning itself in the EV market by launching a two-step strategy starting in 2024, focusing on tailored maintenance solutions for hybrid vehicles and expanding to a thousand stores [5] - The company has developed 33 specialized inspection items for EVs, building on traditional fuel vehicle standards, and plans to enhance this inspection system further [5] Product and Service Development - Mobil 1 has introduced new products such as EV transmission lubricants and cooling fluids, completing its core offerings for EV maintenance [6] - The company is collaborating with the China Automotive Maintenance Industry Association to establish the first group standard for "electric vehicle oil and fluid product service specifications," aiming to standardize maintenance processes in the EV aftermarket [6] Consumer Demand and Strategic Goals - Consumer demand for convenient, one-stop services remains strong, with expectations for reliable maintenance channels [7] - Mobil 1 aims to maintain a focus on professionalism in its EV strategy, enhancing product offerings, service capabilities, and industry standards [7] - The company recognizes the need for a consensus on EV maintenance across the industry and is committed to fostering a professional ecosystem in the next five years [7][8]

Core Viewpoint - The article highlights the five-year anniversary of the Mobil 1 automotive maintenance brand, emphasizing its transformation and commitment to high-quality development in the automotive aftermarket in China [1][12]. Company Development - Mobil 1 automotive maintenance brand was launched in July 2020, aiming to drive the advancement of the automotive aftermarket in China [1]. - As of Q1 this year, the number of Mobil 1 service stores has exceeded 1,300, covering 251 cities, with over half of the vehicles serviced being mid-to-high-end models priced above 200,000 yuan [3][4]. - The company has initiated the "Star Alliance Plan" to enhance brand strength, marketing capabilities, and operational efficiency, alongside a new energy strategy [3][6]. Market Dynamics - The automotive aftermarket has seen a significant increase in private car ownership, with approximately 100 million more vehicles, leading to market expansion but also intensified competition [4][9]. - The competition is not only based on price but also on service quality, technological innovation, and brand influence [4]. Strategic Initiatives - The "Star Alliance Plan" focuses on evolving three core competencies: brand strength, marketing capabilities, and operational support, with a particular emphasis on enhancing operational capabilities [6][8]. - A digital system has been developed to analyze store operations and identify improvement opportunities, helping to standardize management while maintaining local store characteristics [6][7]. New Energy Market - The rise of the new energy vehicle (NEV) market has prompted Mobil 1 to launch a new energy strategy, introducing products specifically for electric vehicles, including lubricants and coolants [9][10]. - The company has established a partnership with the China Automotive Maintenance Industry Association to create standards for electric vehicle oil and fluid services, aiming to standardize the NEV aftermarket [10]. Industry Context - The high-quality development of the automotive aftermarket is a systematic initiative in China, supported by government guidelines aimed at fostering a healthy industry ecosystem [12]. - Mobil 1's commitment to building a collaborative and sustainable automotive maintenance ecosystem aligns with national goals to transition from scale expansion to quality coexistence in the automotive aftermarket [12].