汽车流通赋能
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超级供应链入局,汽车行业迎来「京东模式」
36氪· 2025-11-11 10:23
Core Viewpoint - The automotive industry is experiencing a "super supply chain" moment, with JD.com, GAC Group, and CATL collaborating to launch the "National Good Car" Aion UT super at a significantly lower price point, indicating a shift in the automotive commercial landscape driven by supply chain capabilities [3][4][14]. Group 1: JD.com's Role in the Automotive Industry - JD.com is not manufacturing cars but is focusing on empowering car manufacturers by providing a comprehensive product circulation system that includes market demand insights, product definition, online channels, offline transactions, and after-sales services [5][20]. - The launch of the Aion UT super completes JD.com's automotive blueprint, covering the entire lifecycle of car ownership from purchase to maintenance [6][13]. - JD.com has leveraged its user base of over 700 million to conduct extensive market research, gathering hundreds of thousands of responses to understand consumer needs better [7][21]. Group 2: Collaboration with Established Partners - JD.com partnered with GAC, a well-established automotive manufacturer, to ensure quality in production and supply chain management [8]. - The inclusion of CATL, a leading battery manufacturer, further addresses consumer demands for battery quality and replacement services [8][14]. Group 3: Transformation of the Automotive Purchase Experience - The shift in consumer behavior towards online car purchasing necessitates a seamless integration of online and offline services, which traditional models have struggled to achieve [12][30]. - JD.com aims to create a unified service interface that connects various segments of the automotive value chain, addressing the fragmentation that has historically plagued the industry [12][30]. - The establishment of JD.com's delivery centers will allow for a more efficient car selection process, reducing the time required for consumers to compare brands and make purchases [20][22]. Group 4: Advantages of JD.com's Super Supply Chain - JD.com's super supply chain capabilities enable it to provide significant cost advantages and convenience in the automotive sales process, allowing for a one-stop shopping experience for consumers [13][27]. - The integration of logistics, insurance, and after-sales services into a single platform enhances the overall customer experience and reduces the need for consumers to engage with multiple entities [22][27]. - JD.com's extensive network of nearly 3,000 service centers and over 40,000 partner stores supports its after-sales service strategy, ensuring a comprehensive service offering [22][28]. Group 5: Future Prospects and Industry Impact - JD.com plans to expand its product offerings with additional models under the "National Good Car" initiative, indicating a commitment to building a sustainable automotive ecosystem [34]. - The company's approach mirrors that of other successful players in the industry, focusing on supply chain integration and data-driven insights to enhance product development and market responsiveness [18][20]. - As JD.com continues to validate its supply chain capabilities, it is positioned to play a significant role in the ongoing transformation of the automotive distribution model [34].