国内企业的争相"取经"，让隐藏式、电子式车门把手在市场上蔚然成风，可事实是有相当一部分消费者对此并不买账。可见，"取经"并不一定能取 到"真经"，是"真"是"假"需要有自己的判断，"外来的和尚不一定好念经"。隐藏式、电子式车门把手收到的市场"负反馈"，至少证明汽车行业在做前期开 发工作时，并没有完全吃透市场需求，"盲目对标"不可取。 在新能源汽车的车门把手设计上，为什么企业会盲目跟风？回溯来路，在我国新能源汽车产业发展早期，很多传统车企推出的产品多被诟病采用"油 改电"的设计思路，外型没有亮点，无法满足消费者的情绪价值，也没能将电动化的优势淋漓尽致的发挥。彼时，知不足而后学的汽车企业，自然会照 着"模范生"的样子全面对标。在创新阶段，"摸着石头过河"并没有错，但被"牵着鼻子走"也是一种极端，在理解消费心理与被市场情绪左右之间寻求平 衡，需要一种战略定力。 笔者认为，在消费者反馈不佳的情况下，隐藏式、电子式车门把手依旧"我行我素"，也暴露出一些决策上的短板。产品力的"成王败寇"似乎全由市场 说了算，但满足消费者的真实需求才是一款成功车型的充分条件。企业在做车型定义时，是否应多花些时间研究哪些是"真需求"？哪些可 ...

Core Viewpoint - The automotive industry is shifting from "price wars" to "value wars" through various innovations and operational models, aiming to break the cycle of "involution" competition [1][10]. Group 1: Innovations in Automotive Companies - GAC Group has implemented an integrated operation model for its self-owned brands, enhancing resource allocation and establishing a new "big R&D system" to create new value [1]. - A commercial vehicle company is focusing on promoting methanol-hydrogen vehicles, which offer longer range advantages compared to pure electric vehicles and address winter battery performance issues [3][6]. - The introduction of a domestically produced 7nm automotive-grade high-performance chip enables integrated solutions for smart cockpits, driving, and parking, with an expected installation of approximately 2 million units this year [8]. Group 2: Consumer-Centric Innovations - Lantu Automotive has invested over 500 million yuan and conducted 1,366 product upgrades based on feedback from over 100,000 users, aiming to meet consumer pain points and establish a sustainable development path [14]. - Chery Automobile emphasizes interaction with customers to capture emotional and environmental needs, particularly targeting the younger consumer demographic [16]. Group 3: Global Expansion Strategies - Chinese automotive companies are increasingly focusing on overseas markets, moving beyond simple export trade to technology transfer and localized operations [20][22]. - The China Automotive Engineering Research Institute is facilitating international cooperation and standard alignment to support automotive companies in their overseas operations [24]. - In the first half of 2025, China's automotive exports reached 3.083 million units, a year-on-year increase of 10.4%, with electric vehicle exports surging by 75.2% [26].