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新能源汽车外观设计“模仿大牌”是“抄袭”?
Core Viewpoint - The recent unveiling of Xiaomi's YU7 has sparked discussions about design similarities with Ferrari's Purosangue, highlighting a trend of design imitation in the automotive industry, particularly among new brands in China [2][3][4]. Group 1: Design Similarities and Consumer Reactions - Xiaomi's YU7 has been noted for its resemblance to Ferrari's Purosangue, with similarities in body proportions, contours, and styling elements [2][3]. - Consumer reactions are mixed, with some advocating for originality and others supporting Xiaomi's design, suggesting that good design can share common elements [3][4]. - The phenomenon of new cars resembling established brands is not new, as seen with previous models like Zotye's SR9 and Hanlong's SUV, which faced similar accusations [4][5]. Group 2: Market Trends and Sales Performance - Xiaomi's SU7, another model, has also faced scrutiny for its design similarities to Porsche's Taycan, yet it has achieved significant sales, with over 25.8 million units delivered since its launch [4][5]. - The sales performance of Xiaomi's models indicates that consumers prioritize aesthetics and functionality over design originality [4][5]. - The trend of design imitation is prevalent in the low-speed electric vehicle sector, where many models mimic established luxury brands [6]. Group 3: Industry Insights and Future Directions - Industry analysts suggest that while borrowing design elements can yield short-term gains, it may hinder long-term brand development and innovation [7][8]. - Historical examples, such as Zotye and Hanlong, illustrate the risks associated with a lack of original design capabilities, leading to significant declines in sales and market presence [7][8]. - The automotive industry is urged to focus on genuine innovation and technological advancements rather than relying on imitation, as true design breakthroughs are essential for sustainable growth [9].