Core Viewpoint - The recent unveiling of Xiaomi's YU7 has sparked discussions about design similarities with Ferrari's Purosangue, highlighting a trend of design imitation in the automotive industry, particularly among new brands in China [2][3][4]. Group 1: Design Similarities and Consumer Reactions - Xiaomi's YU7 has been noted for its resemblance to Ferrari's Purosangue, with similarities in body proportions, contours, and styling elements [2][3]. - Consumer reactions are mixed, with some advocating for originality and others supporting Xiaomi's design, suggesting that good design can share common elements [3][4]. - The phenomenon of new cars resembling established brands is not new, as seen with previous models like Zotye's SR9 and Hanlong's SUV, which faced similar accusations [4][5]. Group 2: Market Trends and Sales Performance - Xiaomi's SU7, another model, has also faced scrutiny for its design similarities to Porsche's Taycan, yet it has achieved significant sales, with over 25.8 million units delivered since its launch [4][5]. - The sales performance of Xiaomi's models indicates that consumers prioritize aesthetics and functionality over design originality [4][5]. - The trend of design imitation is prevalent in the low-speed electric vehicle sector, where many models mimic established luxury brands [6]. Group 3: Industry Insights and Future Directions - Industry analysts suggest that while borrowing design elements can yield short-term gains, it may hinder long-term brand development and innovation [7][8]. - Historical examples, such as Zotye and Hanlong, illustrate the risks associated with a lack of original design capabilities, leading to significant declines in sales and market presence [7][8]. - The automotive industry is urged to focus on genuine innovation and technological advancements rather than relying on imitation, as true design breakthroughs are essential for sustainable growth [9].

以下文章来源于晚点Auto ，作者晚点团队 创新最难的是工程落地。 文丨王海璐 编辑丨 宋玮 胶囊造型、对开门、隐藏 B 柱、旋转座椅 ...... 融合了这些设计的极氪 MIX 是中国汽车市场最独特 的一台车，可能也是工程实现难度最高的一台车。 晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 为了让没有传统 B 柱的车身满足国际碰撞标准，极氪重新设计了 A 柱和门槛梁的结构，在车门四周 用了 2000 兆帕的热成型钢，让驾驶员前方的发动机舱里面的每个零部件都能吸收能量。 前后对开门之间没有锁止结构，为了避免高速行驶时被吸开，极氪的工程师们给后门设计了三把 锁，前门装了两把锁。 杨大成回忆，他们当时尝试了很多方案。要想拎着购物袋走上车，必须满足两个条件：车的离地间 隙足够低、门足够大。 普通 MPV 的开门宽度大概 760mm，乘客只能先坐上车，再把购物袋放下。 要 "走上车"，除非做 成对开门，把 B 柱 "拿掉"。杨大成选择了这个方案。 市场中并非没有出现过对开门的车。最知名的要数劳斯莱斯，采用转轴结构，后门向后开启。杨大 成说，极氪采用了一个更难的工程方案，进入空 ...