汽车返利政策

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汽车经销商商会倡议优化返利政策,缩短兑现账期
Huan Qiu Wang· 2025-06-24 02:52
【环球网财经综合报道】6月23日,全国工商联汽车经销商商会发布了《关于呼吁汽车生产厂家优化返利政策缩短返利兑现账期的倡议》(以下简称《倡 议》),向各汽车生产厂家提出设置清晰返利政策、缩短返利兑现账期、减少返利使用限制等呼吁。 《倡议》中提到,商会近期对42个汽车品牌承诺经销商的返利问题进行了专项调研,从调研情况看,车企对经销商的返利存在三大问题。 一是返利构成复杂,存在模糊地带。厂家给予经销商的返利名目众多,分为固定返利和非固定返利。固定返利如月度、季度、年度返利,相对清晰;非固定 返利如阶段性促销返利、专项补贴等,模糊空间大,经销商难以算清,专项补贴不确定性也强。 二是兑现账期品牌之间差别大。固定返利方面,17个品牌兑现账期不超过30天,部分品牌却长达180天;非固定返利方面,18个品牌兑现账期不超过30天, 部分品牌同样长达180天,还有品牌未设置非固定返利。 三是返利的兑现形式以及如何使用大多受限。在兑现形式及使用上,9个品牌全部以现金形式给到经销商且可自由支配;8个品牌以现金加系统账户形式给到 经销商,可部分自由支配;25个品牌以系统账户形式给到经销商,只能用于购车、购配件,部分品牌还对购车时使用返 ...
汽车行业“反内卷”打响第二枪!全国工商联汽车经销商商会呼吁→
证券时报· 2025-06-23 15:01
Core Viewpoint - The automotive dealership association has called for manufacturers to optimize rebate policies and shorten the rebate payment period to alleviate the financial pressure faced by dealerships [1][3]. Group 1: Current Challenges Faced by Dealerships - Dealerships are under significant operational pressure, with a report indicating that while they are meeting sales targets for 2024, losses from new car sales have not improved their survival conditions [1][7]. - A survey revealed that 84.4% of dealerships are experiencing price inversion, with 60.4% facing price inversions exceeding 15%, leading to liquidity issues [7][9]. - The complexity of rebate structures and delayed payments are major concerns for dealerships, impacting their cash flow and operational viability [3][4]. Group 2: Issues with Rebate Policies - The rebate structure from manufacturers is complicated, with a mix of fixed and non-fixed rebates, leading to confusion and uncertainty for dealerships [3][4]. - There is a significant disparity in the rebate payment periods among brands, with some offering payments within 30 days while others extend up to 180 days [4]. - The limitations on how rebates can be used further complicate the situation, with many brands restricting the use of rebates to vehicle purchases or parts, which reduces financial flexibility for dealerships [4][5]. Group 3: Manufacturer Responses - Some manufacturers, including GAC Group and BMW, have committed to shortening the rebate payment period to 60 days, recognizing the importance of dealership stability for customer service [6][7]. - The automotive industry is seeing a slight improvement in manufacturer satisfaction among dealerships due to proactive measures taken by manufacturers, such as offering price discounts and adjusting sales targets [9].