Core Insights - The Guangzhou International Auto Show this year is notably quieter, with fewer new product launches and a shift in focus towards sales-driven strategies rather than showcasing innovative technologies and new models [1][14] - The trend of introducing limited editions and minor updates to existing models is prevalent, as companies aim to stimulate short-term sales and extend product lifecycles [1][4] Group 1: Market Trends - A total of 93 new cars were unveiled at the Guangzhou Auto Show, which is higher than the previous years, but many are merely facelifts or special editions rather than entirely new models [1] - Companies are increasingly adopting sales-oriented strategies, such as limited-time price reductions and promotional offers, to boost sales during the year-end push [4][12] Group 2: Product Strategies - NIO launched a special edition of its luxury model ET9, featuring new paint colors and exclusive wheel designs, priced from 818,000 yuan, reflecting a strategy to enhance profit margins on existing models [2] - Lynk & Co implemented a price reduction strategy for its Z20 model, aiming to regain consumer interest and extend the vehicle's market presence [4] Group 3: Technological Developments - The auto industry is witnessing a shift towards dual-power systems, with companies like Aion and Geely introducing range-extended versions of their electric vehicles to cater to market demands [5][8] - Traditional automakers are increasingly integrating smart technologies into their vehicles, collaborating with tech companies like Huawei to enhance their offerings [11] Group 4: Consumer Engagement - Companies are leveraging collaborations with popular entertainment IPs to attract consumer attention and drive foot traffic at the auto show, indicating a more pragmatic approach in a competitive market [12][14] - The focus on emotional purchasing motivations through limited editions and promotional events reflects the industry's need to connect directly with consumers [14]