Core Viewpoint - Keli Automotive Parts Japan Co., Ltd. was established by Keli Equipment in Nagoya, Japan, with a total investment of $3 million, aiming to enhance the company's international strategy and expand its market presence in Japan and Southeast Asia [1][2]. Group 1: Company Strategy - The establishment of the overseas subsidiary is part of Keli Equipment's international strategic layout, intended to better explore the Japanese and Southeast Asian markets, thereby expanding business scale and enhancing competitiveness and long-term sustainability [1][2]. - The new subsidiary will cover a wide range of operations, including design, manufacturing, processing, sales, testing, and logistics of automotive parts, which encompasses the entire value chain of the automotive components industry [2]. Group 2: Market Context - China's automotive export volume has been increasing, with 3.083 million vehicles exported in the first half of the year, a year-on-year growth of 10.4%, making overseas markets crucial for growth [3]. - Keli Equipment has previously established a subsidiary in the U.S. to cover the North American market, indicating a strategy of local production and flexible trade models to enhance supply chain stability and efficiency [3]. Group 3: Technological Innovation - Keli Equipment reported a research and development investment of 16.46 million yuan in the first half of the year, a year-on-year increase of 28.73%, with significant progress in its IPO project for a new energy vehicle parts R&D center [4]. - The company is also investing in new materials, focusing on high-tech nano-coating materials, which address industry pain points and have been successfully applied in various automotive projects [4]. Group 4: Partnership and Risk Management - The joint venture with Japanese national Imai Yasuo is seen as a risk mitigation strategy, allowing Keli Equipment to leverage local market knowledge and resources to better adapt to Japanese business practices [5]. - The partnership model combines Chinese technological capital with Japanese market experience, which is expected to reduce initial operational risks associated with entering a new market [5].

Core Insights - The automotive parts industry is experiencing unprecedented vitality and resilience as more companies actively expand overseas, establishing production bases and R&D centers close to target markets [1][2] - Technological innovation is identified as the core engine driving this overseas expansion, with Chinese automotive parts companies beginning to reap the benefits of years of R&D investment and technological accumulation on the international stage [1][2] Group 1: Industry Trends - The automotive export landscape is shifting, with vehicle exports expected to surpass parts exports in 2024, a structural change influenced by geopolitical factors and the reconfiguration of global supply chains [2][3] - The global competition in the automotive sector is not just between companies but also involves the competition of industrial ecosystems, emphasizing the need for collaboration between vehicle manufacturers and parts suppliers [2][3] Group 2: Strategic Recommendations - Experts suggest that Chinese automotive parts companies should focus on core areas and regions, control cost bases, and establish strategic partnerships to navigate international competition effectively [3] - Five pathways for Chinese automotive companies to expand internationally are proposed: going global with design, establishing headquarters design centers, and leveraging overseas new forces [3] Group 3: Competitive Landscape - The "2025 Global Automotive Supply Chain Core Enterprise Competitiveness White Paper" provides an authoritative analysis of the competitive landscape, covering over 350 automotive supply chain companies globally [4][5] - The white paper highlights three key trends: the relative stability of top-tier companies, growth driven by mergers and acquisitions, and an increase in the number of Chinese companies entering the global automotive supply chain [5][6] Group 4: Challenges and Opportunities - The automotive parts industry is undergoing a transformation influenced by electrification and smart technology, necessitating a shift in value distribution within the supply chain [6] - The need for collaboration and innovation is emphasized as essential for Chinese automotive parts companies to achieve high-quality international expansion, creating a more cohesive industrial ecosystem [6]