Core Viewpoint - The launch of the new Wei brand Gaoshan MPV marks a significant entry into the family-oriented MPV market in China, with two models priced at 309,800 yuan and 353,800 yuan respectively [1][3]. Group 1: Product Launch and Market Positioning - The new Gaoshan MPV series includes two models, Gaoshan 8 and Gaoshan 9, with a third model, Gaoshan 7, to be launched later [1][10]. - The Gaoshan MPV aims to meet the needs of Chinese families, emphasizing comfort, safety, and health, based on extensive market research involving over 3,000 families [5][12]. - The competitive landscape includes models like the Tengshi D9 DM-i and the Buick GL8 PHEV, which have established strong sales in the family market [5][7]. Group 2: Technical Specifications and Features - The Gaoshan 7, 8, and 9 have varying dimensions, with the Gaoshan 7 measuring 5050mm in length, while the Gaoshan 9 is 5410mm long, with respective wheelbases of 3085mm and 3275mm [10]. - The interior space is designed for flexibility, featuring a 4:6 split-folding second and third row, and a high-strength body structure with 81.96% high-strength steel [12][14]. - The new models are equipped with the Coffee Pilot Ultra intelligent driving assistance system, enhancing safety and convenience across various driving scenarios [14][16]. Group 3: Performance and Technology - The Gaoshan MPV utilizes the self-developed Hi4-T hybrid technology, achieving a maximum power output of 337 kW and a peak torque of 644 N·m, with a 0-100 km/h acceleration time of 5.7 seconds [16]. - The vehicle features advanced technology such as the Coffee OS 3.2 system, which boasts a startup speed of 2.6 seconds, and includes multiple high-definition screens and a smart refrigerator [14][16]. - The new models have received safety certifications, including compliance with new national battery safety standards [12].

Core Viewpoint - The launch of Great Wall Motor's WEY brand Gaoshan MPV is set to disrupt the high-end MPV market in China, targeting family users and leveraging extensive market research and investment in a dedicated platform [2][3][4]. Group 1: Market Dynamics - The high-end MPV market in China is experiencing rapid growth, with the top ten MPV manufacturers selling 221,000 units in the first quarter of 2025, accounting for 80.1% of total MPV sales [3]. - Great Wall Motor's WEY brand is entering the market with two models priced at 309,800 yuan and 353,800 yuan, directly competing with established players like BYD and GAC [3][4]. - The MPV segment has historically been polarized, with high-end models like Buick GL8 dominating and budget options like Wuling Hongguang capturing the low end, leaving a gap for family-oriented vehicles [5]. Group 2: Product Features and Innovations - The WEY Gaoshan MPV features Great Wall's third-generation intelligent driving assistance system, CoffeePilot Ultra, enabling comprehensive driving and parking capabilities [4]. - The vehicle is designed based on extensive research involving over 3,000 families, focusing on comfort, safety, and health, with a development investment of 500 million yuan over four years [5]. Group 3: Strategic Implications - The entry of WEY Gaoshan may pressure the profit margins of joint venture brands in the mid-to-high-end MPV market, potentially accelerating technological advancements among competitors [4]. - The shift towards family-oriented MPVs is seen as a critical transition point, with the market's performance reflecting the true demand for family vehicles in the context of changing family structures and policies [5].

华夏时报（www.chinatimes.net.cn）记者 刘凯 上海报道 此次上海车展上，长城汽车发布ONE GWM全球战略，整合了哈弗、魏牌、坦克、欧拉、长城炮及灵魂摩托六大 品牌资源，目标直指海外市场。同时，随着"ONE GWM（一个长城）"标识的发布，长城汽车品牌战略发展元年 正式开启。 "长城汽车今年将重点发力海外市场，通过生态出海和本地化深耕，根据市场需求快速将国内新上市的车型推向海 外。"上海车展期间，长城汽车股份有限公司首席增长官（CGO）李瑞峰对媒体表示。车展现场，长城汽车展台 中穿梭于各车型之间的外籍客商和媒体，成为其深耕全球化战略的最佳注脚。 "不会盲目追求销量" 本次车展，BBA、通用、大众、丰田均都推出了非常激进的新能源战略。可以看到，到2026年，当这些合资车企 新架构下的新能源车型推出以后，市场竞争必将会进入全新阶段。对此，李瑞峰表示，"长城汽车将以'全动力、 全场景、全球化'的布局以应对全面竞争时代。同时，长城汽车坚持长期主义和高质量发展，坚守底线，我们有自 己的目标和节奏，对于销量不会盲目追求。消费者的口碑、反馈，才是我们真正在意的。" 谈及对用户需求的精准把控，李瑞峰透露， ...