Core Viewpoint - The investigation by "Economic Half Hour" highlights the issue of "black public relations" in the electric vehicle industry, where false information is spread to damage company reputations, indicating a need for stronger regulatory measures and industry cooperation [1]. Group 1: Industry Perspectives - NIO's chairman Li Bin emphasized the low investment cost of black PR operations compared to the high costs of vehicle development, which involves significant resources and manpower [1]. - Changan Automobile's vice president, Deng Chenghao, stated that while constructive criticism is welcome, malicious attacks that distort facts are harmful and should be opposed [1]. - Xiaomi Automobile's vice president, Li Xiaoshuang, called for increased penalties for black PR activities to raise the costs associated with such actions [1]. Group 2: Regulatory Actions - The Ministry of Industry and Information Technology, along with five other departments, announced a three-month nationwide campaign to address online chaos in the automotive industry [1]. - Xiaopeng Motors' vice president, Zheng Yeqing, pointed out the challenges of civil litigation against black PR, suggesting that measures like account bans could serve as more effective deterrents [1].

此次六部门联合专项整治行动，打击黑公关、黑水军，要求网络平台企业加强对采用生成式人工智能技术等的网络水军、黑嘴的甄别管控，为 中国汽车发展构建风清气朗的产业环境。 9月13日，小米集团创始人、董事长兼CEO雷军发文，针对造谣抹黑各家车企的"黑公关"一事，小米法务部今年已取证数百个账号，发起诉讼 数十起，目前正在等待逐一开庭，多起报警案件正在办案过程中。 雷军表示，昨晚央视财经《经济半小时》播出了起底黑公关的内容，小米、小鹏、蔚来、深蓝四家车企接受了采访。造谣抹黑各家车企的手段 高度相似，都有AI生成造谣内容、评论区辱骂车主、新车发布前通稿抹黑车企产品等行为，甚至有平台对于相同内容正面负面不同引导的标 题会有不同的流量呈现。 ...