来源： 雷达Finance 11月20日，比亚迪法务部发布公告称，就比亚迪起诉"王悟空说车"及相关账号网络侵权责任纠纷一 案，公司近期收到法院判决， 判令被告向比亚迪公司公开道歉并支付赔偿款等共计31.38万元。 作者： 彭程 以下文章来源于雷达Finance ，作者X编辑 -------------------------------- 雷达Finance . 遨游广袤的财富世界。 而中央网信办在此前发布的《汽车行业网络乱象专项整治行动公开曝光一批典型案例》中也曾提 到，抖音账号"王悟空说车""987疯狂奶爸"因多次歪曲事实诋毁新能源汽车性能、恶意抹黑汽车企 业形象声誉，被依法依约关闭。 据了解，"王悟空说车"是汽车领域的知名自媒体账号，此前一度拥有近200万粉丝。此前，其因多 次歪曲事实诋毁新能源汽车性能、恶意抹黑汽车企业形象声誉，甚至被中央网信办点名，并依法依 约关闭。 作为新能源汽车领域的头部企业，比亚迪近年来在市场拓展与技术创新方面成绩斐然，但其同时也 成为了汽车行业网络"黑公关""黑媒体"的主要攻击目标之一。 雷达财经注意到，比亚迪的反黑公关行动，可追溯至2021年。彼时，比亚迪宣布悬赏5万元至1 ...

11月20日下午，商务部举行例行新闻发布会。商务部新闻发言人何咏前表示，近日，商务部会同公安 部、工业和信息化部、海关总署印发《关于进一步加强二手车出口管理工作的通知》，这是在现行管理 制度的基础上，结合当前行业高质量发展需要，开展的政策细化。 《通知》从严格出口管理、加强合规审查、推动出口健康持续发展等方面提出六条具体措施，通过严控 新车以二手车名义出口，建立企业动态管理及退出机制，制定二手车出口不诚信行为负面清单，进一步 规范企业经营行为，引导行业不断提升综合服务水平，完善出口配套体系，实现二手车与新车出口分类 管理、优势互补、协同发展。 通知印发后，社会各界普遍认可、积极评价，认为体现了二手车出口"强规范、重质量、优服务"的可持 续发展理念，有利于提升行业整体发展水平和国际竞争力。 商务部：推动二手车出口由"规模增长"迈向"价值增长" 新问界M7累计交付突破3万台 下一步，商务部将会同相关部门，指导各地抓好政策落实，推动二手车出口由"规模增长"迈向"价值增 长"，为全球消费者提供更丰富多元的产品选择。 《新能源汽车政府采购需求标准（征求意见稿）》公开征求意见 据财政部网站，为发挥政府采购示范引领作用，加 ...

Group 1 - In October, BYD achieved a monthly sales record of 441,700 vehicles, marking the highest sales in 2023, with a cumulative sales of 3.7019 million vehicles from January to October, representing a year-on-year growth of 13.9% and exceeding 80% of its annual sales target [1][6] - The market share of new energy vehicles in China surpassed 50% for the first time, reaching 51.6%, indicating a shift towards a new era dominated by electric vehicles [6] - BYD's sales in the first ten months approached the combined total of the second to fourth ranked competitors, with its Dynasty and Ocean series selling 395,000 vehicles in October and 3.38 million vehicles cumulatively [6] Group 2 - BYD's R&D investment reached 43.75 billion yuan in the first three quarters of the year, a 31% increase year-on-year, solidifying its position as the leader in R&D among over 5,400 A-share listed companies [6] - The "Tianshen Eye" advanced driver-assistance system has seen cumulative sales of over 2 million vehicles by the end of October, generating over 130 million kilometers of driving data daily [6][10] Group 3 - In the October sales ranking for intelligent driving models, BYD ranked first with a sales figure of 279,724 vehicles, significantly outpacing the second-place competitor by more than four times [9][11] - The Fangcheng Leopard brand achieved a remarkable 415% year-on-year increase in sales, surpassing 31,052 vehicles for the first time, marking a significant milestone for domestic high-end brands [14] Group 4 - BYD's overseas sales of passenger cars and pickups reached 83,524 vehicles in October, a year-on-year increase of 155.5%, with cumulative exports exceeding 780,000 vehicles from January to October, reflecting a growth of over 130% [14] - BYD's global presence has expanded to 117 countries and regions, demonstrating a multi-point breakthrough and collaborative development strategy [14][16]

Investment Rating - The investment rating for BYD is "Buy" and is maintained [6]. Core Insights - In October, BYD's total sales reached 442,000 units, a year-on-year decrease of 12.1% but an increase of 11.5% month-on-month. Passenger vehicle sales were 437,000 units, down 12.7% year-on-year and up 11.1% month-on-month [2][4][10]. - The export sales in October were 84,000 units, showing a significant year-on-year increase of 167.8% and a month-on-month increase of 17.9% [2][10]. - Cumulatively, from January to October 2025, BYD's total sales reached 3.702 million units, up 13.9% year-on-year, with cumulative export sales of 778,000 units, up 136.4% year-on-year [2][10]. Summary by Sections Sales Performance - October total sales: 442,000 units, YoY -12.1%, MoM +11.5% - Passenger vehicle sales: 437,000 units, YoY -12.7%, MoM +11.1% - Brand performance: Ocean series sales at 395,000 units, Equation Leopard at 31,000 units, and Tengshi at 10,000 units [2][10]. Export Growth - October export sales: 84,000 units, YoY +167.8%, MoM +17.9% - Cumulative export sales from January to October: 778,000 units, YoY +136.4% [2][10]. Strategic Developments - Continued focus on overseas market expansion and high-end product offerings, with new factories established in Thailand, Uzbekistan, Brazil, and Hungary, and new entries into Vietnam, Pakistan, and Tunisia [10]. - The launch of new high-end models is expected to enhance performance, with a projected net profit of 35 billion yuan for 2025, corresponding to a PE ratio of 26X [10].

Core Viewpoint - BYD is experiencing positive market sentiment and growth prospects due to its global expansion, product competitiveness, and sales forecasts, which are expected to positively influence its stock price [7][12][13]. Group 1: Stock Performance - On November 13, BYD's stock rose by 2.11%, closing at 99.83, with a trading volume of 580,000 lots and a turnover rate of 1.66% [5][6]. - The stock's three-day and five-day gains were 0.44% and 2.37%, respectively, with a total market capitalization of 910.17 billion [6]. Group 2: Global Expansion and Sales Growth - BYD's overseas sales reached 790,000 units from January to October 2025, marking a 135% year-on-year increase, indicating strong global market expansion [7][12]. - The company anticipates monthly sales of 20,000 to 30,000 units in the coming months, with a forecast of 40,000 to 50,000 units for the next year [7][12]. Group 3: Product Competitiveness - The launch of the Tengshi N8L has led to a surge in orders and market attention, enhancing consumer confidence in BYD's product safety and quality [7][12][13]. - BYD's product safety indicators are reported to be leading in the industry, which may bolster its brand image and market position [12]. Group 4: Brand Strategy - BYD plans to leverage its parent brand for export business and develop high-end brand channels, which could enhance its global recognition and influence [12][13]. - The company's marketing strategies, including participation in major events, are expected to further increase its market presence [21]. Group 5: Market Sentiment Analysis - As of November 13, the overall sentiment regarding BYD is significantly positive, with 69% of the 8,005 total online mentions being positive [8][10]. - The primary platform for this sentiment is Weibo, which accounted for 19.8% of the total mentions [10].

Core Insights - BYD announced that from January to October this year, the company achieved cumulative sales of 3.7 million units, representing a year-on-year growth of 13.9%, maintaining its position as the global leader in electric vehicle sales [1] - The company has sold over 14.2 million new energy vehicles to date [1] - BYD's overseas sales of passenger cars and pickups reached 785,103 units from January to October, marking a significant year-on-year increase of 135% [1] - The company has successfully established a high-end brand presence, with sales of its premium brands, including Fangchengbao, Tengshi, and Yangwang, totaling 275,263 units from January to October, reflecting a year-on-year growth of 91% [1]

Group 1 - Tengshi brand, established in 2010, aims to provide a sense of safety as its core luxury standard, with significant advancements in safety features such as high-speed evasive maneuvers and AEB automatic braking [1] - The recent launch of the Tengshi N8L model has generated substantial interest, leading to a surge in orders and website traffic, causing server issues due to high demand [1] - The Equation Leopard brand is expected to achieve monthly sales of 20,000 to 30,000 units in the coming months, with projections of reaching 40,000 to 50,000 units next year [1] Group 2 - BYD's global expansion has accelerated, with overseas sales reaching 790,000 units from January to October, representing a 135% year-on-year increase [2] - The company plans to leverage the BYD mother brand as the core export brand while developing a systematic and multi-tiered international brand structure, including Tengshi and Yangwang [2]

Core Viewpoint - BYD has made significant progress in the fields of electric vehicles, battery technology, and global expansion, as highlighted during a recent conference call with 150 institutional investors, including Goldman Sachs [1][3]. Group 1: New Energy Vehicle Business - BYD reported a total sales volume of 3.7 million new energy vehicles from January to October 2025, representing a year-on-year increase of 13.9%, maintaining its position as the global sales leader in this sector [3]. - The cumulative sales have surpassed 14.2 million units, with the brands Fangchengbao, Tengshi, and Yangwang collectively selling 275,300 units in the same period, marking a substantial year-on-year growth of 91% [3]. - The overseas market has shown remarkable performance, with sales of passenger cars and pickups reaching 785,100 units, becoming a core growth engine for the company [3]. Group 2: Battery and Energy Storage Business - BYD's lithium iron phosphate "blade battery" has gained recognition and is now a power battery supplier for several well-known automotive companies both domestically and internationally [4]. - The total installed capacity of new energy vehicle power batteries and energy storage batteries exceeded 230 GWh as of October 2025, reflecting a year-on-year increase of over 55% [4]. - BYD's energy storage products have been exported to over 110 countries and regions, providing solutions for hundreds of energy storage projects [4]. Group 3: Intelligent Technology and Overseas Expansion - The "Tianshen Eye" technology has achieved significant results, with the algorithm providing smart parking functions comparable to L4 level, and over 1.7 million vehicles equipped with this technology generating more than 110 million kilometers of data daily [5]. - BYD's products are now available in over 110 countries and regions across six continents, with the Thai market achieving over 100,000 units delivered, making it the first market in the Asia-Pacific region to reach this scale [5]. - Production facilities in Thailand and Uzbekistan are operational, and the Brazilian factory has commenced production, with other overseas capacities progressing smoothly [5]. Group 4: Future Outlook - BYD aims to continue its focus on "technology as king and innovation as the foundation," deepening technological breakthroughs in electric and intelligent vehicle sectors to enhance penetration rates [6]. - The company plans to leverage its global competitiveness in battery and energy storage businesses, along with overseas production and supply chain development, to create a global industrial ecosystem [6]. - BYD emphasizes the importance of a multi-brand matrix, product line expansion, and cost scale advantages to further solidify its leading position in the industry and support the global transition to renewable energy [6].

Investment Rating - The report maintains a "Recommended" rating for BYD, with a target price of 100.79 CNY per share [7]. Core Insights - BYD's revenue for the first three quarters of 2025 reached 566.27 billion CNY, a year-on-year increase of 12.7%, while net profit attributable to shareholders was 23.33 billion CNY, a year-on-year decrease of 7.6% [1]. - In Q3 2025, the company's revenue was 194.98 billion CNY, down 3.1% year-on-year and 3.0% quarter-on-quarter, with net profit at 7.82 billion CNY, a year-on-year decline of 32.6% but a quarter-on-quarter increase of 23.1% [1][2]. Revenue and Sales Performance - Q3 2025 sales volume was 1.114 million vehicles, a decrease of 1.8% year-on-year and 2.7% quarter-on-quarter, with high-end models accounting for 8.2% of total sales, reflecting a year-on-year increase of 4.4 percentage points [2]. - The average selling price (ASP) per vehicle in Q3 2025 was 136,700 CNY, showing a slight decline compared to previous quarters [2]. Profitability Analysis - The overall gross margin in Q3 2025 was 17.6%, down 4.3 percentage points year-on-year but up 1.4 percentage points quarter-on-quarter [3]. - The net profit margin for Q3 2025 was 4.0%, with a single vehicle net profit of 620 CNY, reflecting a quarter-on-quarter increase [3]. Strategic Developments - BYD is making steady progress in high-end branding and has accelerated overseas factory establishment, with significant growth in exports, particularly in Turkey, Brazil, and Europe [4]. - The company aims to enhance its brand system and overcome high-end market challenges, with notable sales increases in high-end models [4]. Financial Forecast - The projected revenue for 2025-2027 is 866.47 billion CNY, 981.28 billion CNY, and 1,104.53 billion CNY, respectively, with net profits expected to be 37.25 billion CNY, 47.46 billion CNY, and 58.59 billion CNY [6][4]. - The earnings per share (EPS) are forecasted to be 4.09 CNY, 5.21 CNY, and 6.43 CNY for the years 2025, 2026, and 2027, respectively [6].

Group 1: BYD Financial Performance - BYD reported a third-quarter revenue of 194.99 billion yuan, a year-on-year decrease of 3.05% [2][3] - Net profit for the same period was 7.82 billion yuan, down 32.6% year-on-year [2][3] - The company's cash flow from operating activities decreased by 27.42%, totaling 40.85 billion yuan [3] Group 2: BYD Sales and Market Position - From January to September, BYD's global sales reached 3,260,146 vehicles, representing an 18.6% increase year-on-year [3] - The sales of BYD's brands, including Fangchengbao, Tengshi, and Yangwang, totaled 233,422 vehicles, up 83.5% year-on-year [3] - Overseas sales surged by 132.4%, reaching 701,579 vehicles [3] Group 3: Seres Financial Performance - Seres reported third-quarter revenue of 48.13 billion yuan, a year-on-year increase of 15.75% [7] - The net profit for Seres was 2.37 billion yuan, reflecting a slight decline of 1.74% year-on-year [7] - In September, Seres sold 44,678 vehicles, marking a 19.44% increase year-on-year [9] Group 4: Seres Market Strategy - The launch of the Wenjie M8 has replaced the higher-priced Wenjie M9 as the main product, contributing to overall sales and revenue growth [10] - Seres has seen a significant increase in sales expenses, which rose by 52% to 7 billion yuan, indicating a focus on operational spending [10] - Backed by Huawei, Seres is expected to maintain strong product and competitive capabilities, with an upcoming listing in Hong Kong potentially boosting its market presence [10] Group 5: Jieshi Automotive Performance - Jieshi Automotive delivered 1,426 vehicles in October, continuing a trend of increasing sales for ten consecutive months [11] - The Jieshi 01 model has gained traction in global markets, particularly in the Middle East and North Africa, with sales exceeding ten thousand units [15] - Currently, Jieshi Automotive offers only one model priced above 300,000 yuan, but plans to introduce entry-level models could enhance long-term growth prospects [15]