汾酒国际化

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青花汾酒入驻克里姆林宫,中国汾酒对话俄罗斯伏特加
Qi Lu Wan Bao· 2025-07-16 07:14
Core Viewpoint - The "2025 Qinghua Fenjiu Tea Road Wine Aroma" brand event in Moscow marks a significant step in promoting Chinese liquor culture and enhancing Sino-Russian cultural exchanges through the introduction of Qinghua Fenjiu to the Kremlin Museum [1][2]. Group 1: Event Highlights - The event included a forum titled "Dialogue between Chinese Fenjiu and Russian Vodka," which facilitated discussions on cultural heritage and industry collaboration between China and Russia [8][9]. - A collection ceremony took place where the Shanxi Xinghuacun Fenjiu Group officially transferred Qinghua Fenjiu to the Kremlin Museum, symbolizing a historical connection to the ancient Tea Road [2][4]. - The event featured a promotional night for Qinghua Fenjiu, held in the historic Red Hall of the Metropol Hotel, where over 50 Russian liquor companies and media representatives participated [11]. Group 2: Cultural Significance - Qinghua Fenjiu, with a brewing history of 6,000 years and a reputation as the ancestor of Chinese light-flavor liquor, aims to use this event to promote the living heritage of Chinese agricultural civilization in Russia [4][6]. - The event is seen as a continuation of the historical trade routes established by Jin merchants, who transported tea and liquor to Europe 300 years ago, thus reinforcing cultural ties [2][13]. - The opening of the first "Qinghua Fenjiu Moscow Specialty Store" represents a milestone in the internationalization of Fenjiu, further embedding it in the global market [14]. Group 3: Future Prospects - The event is part of a broader initiative that began in Wuyi Mountain, China, and will continue to various locations in Russia, emphasizing the ongoing cultural journey and the brand's commitment to global integration [13]. - The collaboration between Fenjiu and Russian partners is expected to foster deeper cultural exchanges and enhance the international presence of Chinese liquor [9][12].