Core Viewpoint - The core philosophy of Chery's marketing emphasizes that "products are the ship, and marketing is the sail," highlighting the importance of product quality and user experience over mere marketing tactics [1][4]. Group 1: Product and Marketing Strategy - Chery's marketing strategy is focused on returning to product quality and user experience, asserting that marketing should authentically reflect issues rather than relying on short-term effects [4]. - The "Old Ox Culture" of Chery promotes long-term value and continuous iteration, aiming to create high-quality, cost-effective products that resonate with consumers [4]. - The younger consumer demographic is less sensitive to brand reputation and more focused on the balance of price and quality, necessitating that Chery provides products that meet these expectations [4]. Group 2: Product Launch and International Presence - At the Shanghai Auto Show, Chery showcased 53 new models across its five brands, demonstrating significant product launch capabilities [6]. - Chery's participation in international events has increased, with over 5,000 overseas guests expected at the 2025 Shanghai Auto Show, indicating a strong push towards global market engagement [6][7]. - The company aims to enhance the global perception of Chinese automobiles, allowing international audiences to experience the diversity and quality of Chinese automotive products [7].