Core Viewpoint - Chery Automobile's chairman, Yin Tongyue, openly criticized the company's own practices during the 2025 China Automotive Forum, admitting that Chery tends to follow others in both good and bad actions, raising questions about the company's integrity and strategy in the competitive automotive market [2][4]. Group 1: Smart Driving Promotion - Chery has been accused of promoting its smart driving technology in defiance of government regulations, with Yin claiming that Chery is the leader in smart driving despite the Ministry of Industry and Information Technology's (MIIT) warnings against exaggerated claims [4]. - The company has faced challenges in its smart technology development, leading to the consolidation of its subsidiaries into a unified "Chery Smart Center" to improve efficiency, indicating that progress has not met expectations [4][5]. Group 2: Price Wars and Competition - Despite publicly opposing "price wars" and "involution" in the automotive industry, Chery has engaged in aggressive pricing strategies, offering significant discounts on over 30 models, with price reductions reaching up to 55,000 yuan [5][6]. - Chery's executives have made contradictory statements regarding price competition, with one acknowledging that such competition has provided opportunities for Chinese brands, highlighting the complexity of the market dynamics [8]. Group 3: Negative Comments on Competitors - Chery's marketing executive publicly disparaged a competitor's vehicle, calling it "junk," which led to backlash and forced the company to issue a statement condemning such behavior as against company policy [9][10]. - The incident reflects a broader issue within the company regarding public relations and competitive conduct, prompting internal actions against the responsible parties [9]. Group 4: Subsidy Reduction - Chery faced a reduction of over 140 million yuan in government subsidies due to non-compliance with documentation requirements during the 2016-2020 period, raising concerns about the company's operational practices [10]. - The company defended itself by stating that the documentation requirements were not in place during the sales period, indicating a potential misalignment between regulatory expectations and operational realities [10].

昨天，发生了哪些财经大事？ 中美取消91%的关税 据新华社日内瓦5月12日电 中美日内瓦经贸会谈联合声明 中华人民共和国政府（"中国"）和美利坚合众国政府（"美国"）， 认识到双边经贸关系对两国和全球经济的重要性； 认识到可持续的、长期的、互利的双边经贸关系的重要性； 鉴于双方近期的讨论，相信持续的协商有助于解决双方在经贸领域关切的问题； 本着相互开放、持续沟通、合作和相互尊重的精神，继续推进相关工作； 双方承诺将于2025年5月14日前采取以下举措： 美国将（一）修改2025年4月2日第14257号行政令中规定的对中国商品（包括香港特别行 政区和澳门特别行政区商品）加征的从价关税，其中，24%的关税在初始的90天内暂停实 施，同时保留按该行政令的规定对这些商品加征剩余10%的关税；（二）取消根据2025年 4月8日第14259号行政令和2025年4月9日第14266号行政令对这些商品的加征关税。 中国将（一）相应修改税委会公告2025年第4号规定的对美国商品加征的从价关税，其 中，24%的关税在初始的90天内暂停实施，同时保留对这些商品加征剩余10%的关税，并 取消根据税委会公告2025年第5号和第6号对这 ...

Group 1 - The core viewpoint of the article highlights the competitive tension between Chery and Geely, particularly following negative comments made by Chery's marketing executive about Geely's new car, the Galaxy Star 8 [1][2]. - Geely's Galaxy Star 8, a mid-to-high-end hybrid sedan, was launched on May 9, with a price range of 115,800 to 155,800 yuan, and is noted for its competitive pricing and features, putting pressure on rival models [1]. - Chery's upcoming model, the Wind Cloud A9, is expected to be priced around 100,000 yuan and will directly compete with the Galaxy Star 8, indicating a significant market rivalry [1]. Group 2 - Following the controversy, Chery's executive, Yao Fei, disbanded the related social media group and made his account private, reflecting the backlash from the comments made [2]. - The article mentions that both Chery and Geely have not yet issued official responses regarding the incident, suggesting ongoing tension in the competitive landscape [2].

Core Viewpoint - The core philosophy of Chery's marketing emphasizes that "products are the ship, and marketing is the sail," highlighting the importance of product quality and user experience over mere marketing tactics [1][4]. Group 1: Product and Marketing Strategy - Chery's marketing strategy is focused on returning to product quality and user experience, asserting that marketing should authentically reflect issues rather than relying on short-term effects [4]. - The "Old Ox Culture" of Chery promotes long-term value and continuous iteration, aiming to create high-quality, cost-effective products that resonate with consumers [4]. - The younger consumer demographic is less sensitive to brand reputation and more focused on the balance of price and quality, necessitating that Chery provides products that meet these expectations [4]. Group 2: Product Launch and International Presence - At the Shanghai Auto Show, Chery showcased 53 new models across its five brands, demonstrating significant product launch capabilities [6]. - Chery's participation in international events has increased, with over 5,000 overseas guests expected at the 2025 Shanghai Auto Show, indicating a strong push towards global market engagement [6][7]. - The company aims to enhance the global perception of Chinese automobiles, allowing international audiences to experience the diversity and quality of Chinese automotive products [7].

Group 1 - The core focus of Chery's IPO is to raise funds for expanding its product lineup, enhancing core technology capabilities, and executing global strategies [1][3] - Chery submitted its IPO application to the Hong Kong Stock Exchange on February 28, 2023, and is currently in the silent period of the listing process [1][3] - The company aims to utilize the raised funds for research and development of various passenger vehicle models and to improve production facilities [1][3] Group 2 - Chery exported approximately 255,000 vehicles in the first quarter of this year, with total overseas sales reaching 1.1446 million units last year [3] - The Shanghai Auto Show 2025 highlighted Chery's internationalization efforts, with the company inviting a record 5,000 overseas guests and partners [3][4] - Chery showcased multiple brands and new models at the Shanghai Auto Show, including the all-new QQ and the瑞虎9L concept car, indicating a shift towards becoming a global technology mobility enterprise [4]

Group 1 - Chery Group showcased 53 models from its five brands, including Chery, Exeed, Jetour, iCAR, and Zhijie, at the 2025 Shanghai International Auto Show [1][3] - The new Chery QQ targets the A0 electric vehicle market, featuring a classic design and a user co-creation plan set for May [3][5] - The Fengyun A9, a C-class sedan, has received over 53,565 orders in 35 days since its blind booking, with a limited release of 5,000 founder editions [5][7] Group 2 - In Q1 2023, Chery Group achieved a record sales volume of 620,000 vehicles, with 255,000 units exported, maintaining the top position among Chinese automakers in exports [9] - Chery's chairman emphasized the company's commitment to "four modernizations": electrification, intelligence, low carbon, and internationalization, with a record 5,000 overseas guests at the auto show [9] - Chery introduced its "Land, Sea, and Air" technology system, showcasing products like the Kunpeng super hybrid system and amphibious vehicles [9]

Core Viewpoint - Chery has transformed from a "follower" to a "definer" in the global automotive industry, showcasing its technological advancements and redefining the global image of Chinese automobiles through its "Technology Going Global 3.0" strategy [4][17]. Group 1: Chery's Global Presence - The Shanghai International Auto Show attracted significant attention to Chery, with over 5,000 overseas guests and industry media representatives, highlighting the company's growing global influence [1][4]. - Chery's exhibition showcased various technological innovations, including the Kunpeng engine with a thermal efficiency of 48%, and the amphibious vehicle Jetour Zhenghong G900, demonstrating China's comprehensive technological capabilities [1][15]. Group 2: Evolution of Chery's Global Strategy - Chery's international expansion can be categorized into three phases: - Phase 1 (1.0): Product export phase, focusing on cost-effectiveness to enter international markets, with over 1 million vehicles exported from 2001 to 2010 [5][7]. - Phase 2 (2.0): Localization phase, emphasizing ecosystem development and establishing local production bases to enhance brand recognition and market share [7][8]. - Phase 3 (3.0): Technology innovation phase, where Chery transitioned from selling products to exporting technology standards, establishing a global integrated system of R&D, manufacturing, supply chain, and service [8][9]. Group 3: Technological Advancements - Chery has achieved significant technological milestones, including the launch of the Kunpeng engine, which surpasses competitors like Toyota and Volkswagen in thermal efficiency [12]. - The company has established a robust global R&D network with over 29,000 patent applications, positioning itself as a leader in automotive technology [12][15]. Group 4: Market Performance - In 2024, Chery's total sales reached 2.604 million vehicles, with exports of 1.14 million units, setting a new record for Chinese automotive exports [11]. - The brand value of Chery increased by 163%, ranking it among the top three in the Chinese automotive manufacturing industry, reflecting its enhanced market influence [10].