Core Viewpoint - The core philosophy of Chery's marketing emphasizes that "products are the ship, and marketing is the sail," highlighting the importance of product quality and user experience over mere marketing tactics [1][4]. Group 1: Product and Marketing Strategy - Chery's marketing strategy is focused on returning to product quality and user experience, asserting that marketing should authentically reflect issues rather than relying on short-term effects [4]. - The "Old Ox Culture" of Chery promotes long-term value and continuous iteration, aiming to create high-quality, cost-effective products that resonate with consumers [4]. - The younger consumer demographic is less sensitive to brand reputation and more focused on the balance of price and quality, necessitating that Chery provides products that meet these expectations [4]. Group 2: Product Launch and International Presence - At the Shanghai Auto Show, Chery showcased 53 new models across its five brands, demonstrating significant product launch capabilities [6]. - Chery's participation in international events has increased, with over 5,000 overseas guests expected at the 2025 Shanghai Auto Show, indicating a strong push towards global market engagement [6][7]. - The company aims to enhance the global perception of Chinese automobiles, allowing international audiences to experience the diversity and quality of Chinese automotive products [7].

Group 1 - The core focus of Chery's IPO is to raise funds for expanding its product lineup, enhancing core technology capabilities, and executing global strategies [1][3] - Chery submitted its IPO application to the Hong Kong Stock Exchange on February 28, 2023, and is currently in the silent period of the listing process [1][3] - The company aims to utilize the raised funds for research and development of various passenger vehicle models and to improve production facilities [1][3] Group 2 - Chery exported approximately 255,000 vehicles in the first quarter of this year, with total overseas sales reaching 1.1446 million units last year [3] - The Shanghai Auto Show 2025 highlighted Chery's internationalization efforts, with the company inviting a record 5,000 overseas guests and partners [3][4] - Chery showcased multiple brands and new models at the Shanghai Auto Show, including the all-new QQ and the瑞虎9L concept car, indicating a shift towards becoming a global technology mobility enterprise [4]

Group 1 - Chery Group showcased 53 models from its five brands, including Chery, Exeed, Jetour, iCAR, and Zhijie, at the 2025 Shanghai International Auto Show [1][3] - The new Chery QQ targets the A0 electric vehicle market, featuring a classic design and a user co-creation plan set for May [3][5] - The Fengyun A9, a C-class sedan, has received over 53,565 orders in 35 days since its blind booking, with a limited release of 5,000 founder editions [5][7] Group 2 - In Q1 2023, Chery Group achieved a record sales volume of 620,000 vehicles, with 255,000 units exported, maintaining the top position among Chinese automakers in exports [9] - Chery's chairman emphasized the company's commitment to "four modernizations": electrification, intelligence, low carbon, and internationalization, with a record 5,000 overseas guests at the auto show [9] - Chery introduced its "Land, Sea, and Air" technology system, showcasing products like the Kunpeng super hybrid system and amphibious vehicles [9]

Core Insights - Chery Group showcased its latest technology and product matrix at the 21st Shanghai International Automobile Industry Exhibition, featuring 53 significant models across its five brands, emphasizing China's automotive evolution from "going out" to "leading the trend" [1] - The company achieved a record first-quarter sales of 620,000 units, with 255,000 vehicles exported, maintaining its position as the top Chinese carmaker in exports [2] - Chery's brand value increased by 163% to 25 billion yuan, ranking 45th in the 2024 Hurun Brand List and entering the top three in the automotive manufacturing sector [2] Product Highlights - Chery brand presented 16 models, including the new QQ, Fengyun A9, and the debut of the Tiggo 9L production concept car, showcasing a range of fuel, hybrid, and electric vehicles [1] - The Exeed brand launched the pre-sale of the 2025 model year Exeed Star Era ES electric vehicle and introduced the Exeed Star Era Tianji [1] - The Jetour brand unveiled the global debut of the Jetour Traveler Star Guardian and showcased its entire lineup of off-road vehicles [1] Strategic Focus - Chery Group is committed to the "Four Modernizations": electrification, intelligence, low carbon, and internationalization, with a focus on enhancing electric vehicle technology and safety features [2] - The company aims for higher oil-electric conversion efficiency and lower energy consumption through green design and innovative energy solutions [2] - A record 5,000 overseas guests and partners were invited to the exhibition, highlighting Chery's international outreach efforts [2]