Group 1 - The Jinan Municipal Political Consultative Conference held a meeting to discuss the expansion and enhancement of the city's ice and snow economy, gathering experts, industry representatives, and officials to provide insights [1] - Jinan has 12 outdoor ice and snow venues, the highest in Shandong Province, with 23 snow tracks covering an area of 450,000 square meters, and 35 main enterprises in the ice and snow industry [1] - In the 2024-2025 snow season, Jinan's ice and snow venues received 434,000 visitors, a 21% year-on-year increase, generating revenue of 32.47 million yuan [1] Group 2 - Suggestions were made to create a unique ice and snow brand for Jinan by leveraging its unique spring water culture, including proposals for "ice and snow + spring water" themed tourism packages [1][2] - The chairman of Sunshine Sports Operations (Shandong) Co., Ltd. proposed to develop a "spring water ice and snow" city IP and to actively bid for national ice and snow events to enhance the city's influence [2] - The integration of ice and snow sports with tourism and hospitality was discussed, with examples of projects that combine skiing, hotels, and entertainment to enhance visitor experience [2] Group 3 - The meeting highlighted the importance of popularizing ice and snow sports and training backup talent for sustainable industry development, noting a shortage of professional venues, coaches, and operational talents [2] - The Jinan Sports Bureau is working on plans to build professional venues that meet high-level event requirements and to collaborate with strong ice and snow regions to attract talent [2][3] - The consensus was that Jinan can achieve high-quality development of its ice and snow economy by leveraging its geographical advantages, cultural heritage, and industrial foundation through technological empowerment and innovative integration [3]

Group 1 - The annual Jinan International Spring Water Festival opened on July 25, showcasing the deep involvement of Baotu Spring Liquor Industry in promoting spring water culture [1][3] - Baotu Spring Liquor Industry's Chairman, Xing Xianqing, participated in the ceremonial torch relay, symbolizing the company's commitment to preserving and passing on the cultural heritage of spring water [3][5] - The festival's opening ceremony highlighted the unity of diverse forces in Jinan, with Xing representing the local liquor industry, emphasizing the role of businesses in cultural promotion and community development [5][8] Group 2 - Baotu Spring Liquor Industry's brand is closely tied to spring water culture, with a history of several hundred years in brewing, reflecting a commitment to gratitude and cultural transmission [7] - The festival represents a convergence of traditional industries and modern events, showcasing the synergy between local brands and city culture in the new era [8]