Core Viewpoint - The report from CITIC Securities indicates that the home appliance sector's stock performance will lag behind the market in 2025, with fund holdings dropping to historical lows, but recovery opportunities are emerging [1] Group 1: Domestic Demand - Domestic demand remains resilient supported by the "trade-in" policy, with expectations that the national subsidy policy will continue to underpin demand in 2026 [1] - The focus should be on the advancement of domestic demand policies [1] Group 2: External Demand - The impact of tariffs is gradually diminishing, allowing companies to accelerate local operations overseas [1] - There is significant growth potential in emerging markets [1] Group 3: Investment Recommendations - It is recommended to pay close attention to areas such as the promotion of domestic demand policies, expansion into emerging markets, and the structural upgrade of black appliances [1] - Preference should be given to leading home appliance companies with scale and technological strength [1]

Group 1 - The Latin American e-commerce market, particularly in Brazil, is experiencing significant growth, with projected revenue reaching 234.9 billion Brazilian Reais by 2025, a 10.5% increase from 2024, and an expected online shopping population of 94.05 million [1] - Chinese merchants entering the Brazilian cross-border e-commerce market are adopting a "local store" model, establishing local entities for online operations, which offers advantages such as better traffic support and improved platform policies [1] - However, local payment challenges due to strict foreign exchange controls in Brazil pose significant obstacles for these merchants, as they struggle to establish local accounts for payment processing, often relying on local partners, which raises security concerns [1] Group 2 - CoGoLinks, a global cross-border payment service platform, has launched payment solutions for local stores on platforms like Mercado Livre, Amazon, Shopee, and TikTok Shop to address the payment flow issues faced by sellers [2] - The company has expanded its services to include value-added offerings such as "local store setup" and "logistics clearance," creating a comprehensive solution for local store operations in Brazil [2] - CoGoLinks has established a cross-border clearing network, servicing over 220,000 merchants and connecting with more than 80 e-commerce platforms globally, including solutions for emerging markets like Indonesia and the Philippines [2] Group 3 - The company aims to continuously optimize its local store payment solutions in Brazil to help Chinese sellers reduce transaction costs, enhance fund security, and improve market competitiveness [3] - Future plans include expanding the range of local store services to provide a solid digital payment infrastructure for cross-border merchants [3]