Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the need for innovation and efficiency in the face of challenges in the Chinese consumer market [6][7][14]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring prominent figures from the consumer industry, including experts from Japan [9][11]. - The course aims to provide a deep dive into the methodologies of Japanese consumer giants, focusing on efficiency, demand reconstruction, and capital strategies [5][13]. Group 2: Key Insights from Japanese Market - Historical analysis shows that during economic downturns, brands can experience significant growth, as evidenced by Japanese companies like Salvia and Meiji Foods [14]. - Salvia increased its store count by 23% and achieved a profit growth of 105.8% during challenging times, while Meiji Foods maintained 28 years of continuous growth through innovative product strategies [14]. Group 3: Learning Objectives - Participants will learn about "efficiency revolution" from Salvia's cost management strategies, including a four-step method to reduce costs without compromising quality [14][17]. - The course will cover demand reconstruction, focusing on consumer insights and product development, particularly in the context of Japan's "lonely society" and the fifth consumption era [14][21]. Group 4: Capital Strategies - The event will also address capital strategies for businesses, including profiles of companies that can still secure funding in 2025 and case studies on regional brands expanding through capital [16][22]. - Insights will be shared on the recent resurgence of the IPO market in the consumer sector, with examples of successful IPOs like the beauty brand Maogeping [22].