Group 1 - The core concept of "My Store" is a local life service platform centered around "green consumption points," integrating online malls, offline supermarkets, and cross-industry alliances to create an ecosystem where consumption equals investment [2][5] - "My Store" addresses three major pain points in the current physical economy: high customer acquisition costs, customer retention challenges, and intense price competition [5][7] - The ultimate goal of the "My Store" model is to build a nationwide local life service ecosystem, enabling regional entrepreneurs to quickly establish a large merchant alliance and user base [9] Group 2 - It is not too late to enter the "My Store" model, as currently, less than 5% of the over 80 million physical stores in the country have adopted it, indicating a vast market opportunity [11] - The platform aims to create a data-driven commercial empire by integrating vast amounts of merchant and user data, extending into supply chain finance, brand incubation, and advertising [12] - The "My Store" model is particularly suitable for local life service industries that are high-frequency, essential, and geographically constrained, such as dining, entertainment, retail, and various service sectors [14] Group 3 - The rise of the "My Store" model signifies a profound commercial cognitive revolution, shifting businesses from isolated "traffic thinking" to symbiotic "retention thinking" and from zero-sum games to value creation [17] - By August 2025, the "My Store" model is projected to validate transaction volumes in the tens of billions, indicating significant growth potential [19]

Core Insights - The "WoDian" model in Shanghai has emerged as a significant case in the digital economy, achieving a transaction volume of 100 billion and 20 million users in three years, driven by a green points mechanism and a restructured commercial ecosystem [1][5] - The model creates a new business logic of "consumption as investment," forming a community of interests among consumers, merchants, and platforms [1][5] Consumer Benefits - The most attractive feature for consumers is the "full refund" value proposition, where spending 1,000 yuan can yield 200 green points, redeemable for 1,000 yuan in vouchers, effectively making their spending feel like an investment [3] - A white-collar user reported that by converting monthly expenses of 3,000 yuan into points, they could accumulate nearly 20,000 yuan in vouchers over a year, equating to a 50% discount [3] Merchant Advantages - Merchants can achieve profit growth through a "discount for traffic" strategy, where a 3%-20% discount can lead to cross-industry revenue [3] - A chain supermarket in Shanghai, after joining the platform with a 5% discount, not only received a 5-fold points subsidy but also saw a 30% increase in actual profits due to lifetime consumer commission [3] Technological Framework - The underlying competitive advantage of "WoDian" lies in its technology-driven anti-bubble mechanism, with a dynamic dividend algorithm that ensures sustainable profit distribution [4] Policy and Market Support - The national policy "Implementation Plan for Promoting Green Consumption" provides a supportive environment for "WoDian," encouraging the model of consumption rebate points [5] - The success of "WoDian" is attributed to its alignment with trends in consumption upgrading, entity transformation, and technological innovation, creating a community of interests among consumers, merchants, and platforms [5]

Core Insights - The Shanghai WoDian platform is emerging as a disruptive force in the consumer market, creating a new ecosystem that benefits consumers, merchants, and the platform itself [2] Consumer Perspective - Each transaction on the WoDian platform generates unique "value-added genes," allowing consumers to earn points equivalent to their spending, which are returned through a 36-40 period dividend system, potentially allowing a consumer who spends 1,000 yuan to receive 1,000 yuan in vouchers [4] - The platform's "accelerated dividend mechanism" rewards consumers for referring friends, enabling them to receive 5%-10% of the referral's spending as priority dividends, significantly shortening the return period [4] Merchant Perspective - Merchants can overcome traffic bottlenecks by offering reasonable discounts (typically 10%-20%), gaining access to a vast consumer base and increasing customer flow [6] - Data shows that merchants who have been on the platform for over three months experience a 40% increase in customer traffic and a 25% rise in repurchase rates, allowing them to focus on product and service upgrades rather than price wars [6] Platform Perspective - The WoDian platform acts as a core hub, integrating numerous merchants and users, creating a strong commercial siphon effect [8] - When the platform's monthly revenue reaches 1 billion yuan, it allocates 20% (approximately 40 million yuan) for ecological operation funds, which are used for technology development, marketing, and risk protection [8] Mechanism Innovation - The dual-track dividend mechanism allocates 40% of the merchant's 20% discount to a long-term dividend pool, ensuring stable returns for consumers while also providing immediate market incentives [10] - The platform has introduced a "36 provincial independent dividend model," allowing each province to have its own dividend calculation system, enhancing local consumer engagement and speeding up return on investment [11] - Instant rewards, such as "queue-free refunds" and random cash red envelopes, transform the consumer experience from passive waiting for returns to immediate gratification, increasing repurchase rates by over 30% [13] Future Outlook - The WoDian model redefines value distribution in the commercial ecosystem, positioning consumers as value sharers, merchants as value co-creators, and the platform as a robust infrastructure for connecting value and efficiency [16] - This innovative approach aims to shift commercial competition from zero-sum battles to collaborative value creation, addressing the core needs of the new consumption era [16]