价值分配创新 商家可自主设定 3% - 20%的让利比例，消费金额按照 1:1 的比例转化为用户与商家的积分（例如，消 费 1000 元且商家让利 200 元，双方各自获得 200 积分）。积分进入公共池后，分 36 - 40 期逐步释放。 若连续 36 期业绩增长达到 15%，积分可增值至原值的 5 倍（即 200 积分可兑换 1000 元抵用券），将 传统的买卖关系成功转变为价值共享模式。 消费循环设计 用户使用抵用券消费时，会继续生成新的积分，从而形成"消费 - 积分 - 增值 - 再消费"的良性闭环。消 费者实际消费成本可降低 30% - 50%，商家让利部分转化为可兑换资源，实际成本降幅高达 40%。 在数字经济与实体经济深度交融的当下，"我店"平台凭借独具特色的绿色积分模式与全场景生态布局， 脱颖而出，成为实体商业数字化转型的典范标杆。作为线上线下资源整合的创新先锋平台，"我店"借助 技术赋能、生态协同以及价值共创，为中小微企业量身定制低成本、高效率的转型方案，让消费者尽情 享受"消费即增值"的全新体验。文章来源： 18/6//65//19//53/15// 了解更多互联网资讯。 一、模式内核：构 ...

Group 1 - The core concept of "My Store" is a local life service platform centered around "green consumption points," integrating online malls, offline supermarkets, and cross-industry alliances to create an ecosystem where consumption equals investment [2][5] - "My Store" addresses three major pain points in the current physical economy: high customer acquisition costs, customer retention challenges, and intense price competition [5][7] - The ultimate goal of the "My Store" model is to build a nationwide local life service ecosystem, enabling regional entrepreneurs to quickly establish a large merchant alliance and user base [9] Group 2 - It is not too late to enter the "My Store" model, as currently, less than 5% of the over 80 million physical stores in the country have adopted it, indicating a vast market opportunity [11] - The platform aims to create a data-driven commercial empire by integrating vast amounts of merchant and user data, extending into supply chain finance, brand incubation, and advertising [12] - The "My Store" model is particularly suitable for local life service industries that are high-frequency, essential, and geographically constrained, such as dining, entertainment, retail, and various service sectors [14] Group 3 - The rise of the "My Store" model signifies a profound commercial cognitive revolution, shifting businesses from isolated "traffic thinking" to symbiotic "retention thinking" and from zero-sum games to value creation [17] - By August 2025, the "My Store" model is projected to validate transaction volumes in the tens of billions, indicating significant growth potential [19]

Core Insights - The Shanghai WoDian platform is emerging as a disruptive force in the consumer market, creating a new ecosystem that benefits consumers, merchants, and the platform itself [2] Consumer Perspective - Each transaction on the WoDian platform generates unique "value-added genes," allowing consumers to earn points equivalent to their spending, which are returned through a 36-40 period dividend system, potentially allowing a consumer who spends 1,000 yuan to receive 1,000 yuan in vouchers [4] - The platform's "accelerated dividend mechanism" rewards consumers for referring friends, enabling them to receive 5%-10% of the referral's spending as priority dividends, significantly shortening the return period [4] Merchant Perspective - Merchants can overcome traffic bottlenecks by offering reasonable discounts (typically 10%-20%), gaining access to a vast consumer base and increasing customer flow [6] - Data shows that merchants who have been on the platform for over three months experience a 40% increase in customer traffic and a 25% rise in repurchase rates, allowing them to focus on product and service upgrades rather than price wars [6] Platform Perspective - The WoDian platform acts as a core hub, integrating numerous merchants and users, creating a strong commercial siphon effect [8] - When the platform's monthly revenue reaches 1 billion yuan, it allocates 20% (approximately 40 million yuan) for ecological operation funds, which are used for technology development, marketing, and risk protection [8] Mechanism Innovation - The dual-track dividend mechanism allocates 40% of the merchant's 20% discount to a long-term dividend pool, ensuring stable returns for consumers while also providing immediate market incentives [10] - The platform has introduced a "36 provincial independent dividend model," allowing each province to have its own dividend calculation system, enhancing local consumer engagement and speeding up return on investment [11] - Instant rewards, such as "queue-free refunds" and random cash red envelopes, transform the consumer experience from passive waiting for returns to immediate gratification, increasing repurchase rates by over 30% [13] Future Outlook - The WoDian model redefines value distribution in the commercial ecosystem, positioning consumers as value sharers, merchants as value co-creators, and the platform as a robust infrastructure for connecting value and efficiency [16] - This innovative approach aims to shift commercial competition from zero-sum battles to collaborative value creation, addressing the core needs of the new consumption era [16]