Core Viewpoint - The "Shu Li An Yi · Source Flavor Yanjiang" consumption season promotion event aims to connect local agricultural and industrial products with consumers, enhancing local economic activity and promoting regional specialties [1][3]. Group 1: Event Overview - The event took place in Yanjiang District, Ziyang City, Sichuan, featuring 28 unique booths showcasing agricultural products, industrial goods, and local merchants [1]. - The event is designed to provide a one-stop shopping experience, covering the entire agricultural and industrial product chain [3]. Group 2: Product Highlights - Featured products included local delicacies such as "Jiang E'er" marinated goose, fresh crayfish, and unique local citrus fruits, which attracted significant consumer interest [3]. - Industrial products showcased included pre-packaged egg products and deep-processed food items from local companies, emphasizing quality and local demand [3]. Group 3: Economic Impact - The event is expected to attract over 50,000 participants and generate nearly 1 million yuan in consumer spending [3]. - The promotion aligns with Sichuan Province's initiative to cultivate the "Shu Li An Yi" consumption brand, leveraging the region's ecological advantages [3].

Group 1 - The article discusses measures taken by the Chongqing Municipal Government to boost consumption, emphasizing the cultivation of consumer brands [1] - It supports the development of original intellectual property (IP) brands and promotes consumption in sectors such as animation, gaming, and esports along with related derivative products [1] - The government encourages hosting premiere events and establishing flagship stores, offering rewards up to 2 million yuan for such initiatives, with a target of over 100 premiere events and more than 300 new quality flagship stores annually [1] Group 2 - The initiative aims to create distinctive products like "Chongqing Flavor" and "Chongqing Art Creation," and to cultivate the "Yuban Gift" brand for local souvenirs [1] - It also focuses on continuously developing regional public brands such as "Bawai Yuzhen," "Rongchang Braised Goose," and "Fengjie Navel Orange" [1]