活动现场。 封面新闻记者 陈远扬 12月12日，四川资阳市雁江区苌弘广场轨道交通资阳线出入口附近热闹非凡。为期两天的2025年"蜀里安逸·源味雁江"消费季推广活动在这里正式拉开帷 幕，28个特色展位串联起农特产品、工业制品与本土商户，为市民呈现了一场"从田间到舌尖"的消费盛宴。 "本次活动设置了三大展区，覆盖'农工商'全链条本土特色产品，为市民提供一站式消费体验。"雁江区商务局机关党总支书记余文婷介绍道。 雁江素有"长寿之乡"美誉，此次消费季立足生态优势，将优质农产品从田间直接送到市民餐桌，既搭建了产销对接的桥梁，也落实了四川省"蜀里安逸"消 费品牌培育要求。 "通过地铁口播、抖音等多渠道宣传，我们吸引了大量成都及本地群众参与。"余文婷表示，"预计活动参与人数将突破5万人次，拉动消费近百万元。" "刚刚尝了蒋鹅儿，又香又入味，立马又买了一盒！"从成都专程坐地铁赶来的曾珍女士手里提着一盒刚买的非遗美食蒋鹅儿笑着说，"听说这边有活动， 就想来买点地道的雁江味道回去周末吃。"她手中的卤鹅色泽油亮，卤香浓郁，是活动现场的爆款之一。 农特产品展区内，中和镇的小龙虾鲜亮诱人，迎接镇的肉鸽飘香四溢，丹山镇的凉粉清爽可口，小 ...

Industry Overview - The egg products industry in China has seen significant growth, with the market size increasing from 39.743 billion yuan in 2020 to 51.543 billion yuan in 2024 [1][9] - The industry includes traditional products like salted eggs and century eggs, as well as modern products such as liquid eggs and egg powder, which are increasingly in demand due to changing consumer preferences [1][9] Market Environment - In 2024, China's total retail sales of consumer goods reached 48.334 trillion yuan, with a year-on-year growth rate of 3.48%, indicating a stable recovery in market consumption [7] - The demand for egg products is expected to grow, driven by the increasing reliance of the baking and catering industries on egg products [7] Current Industry Status - The consumption of egg products in China is still low, with only 5%-7% of the total egg consumption being processed, compared to higher percentages in countries like Japan and the USA [11] - The industry is in its early stages, with many companies having small scales and low market concentration, primarily producing traditional egg products [13] Competitive Landscape - The egg products industry in China is characterized by small-scale enterprises, with most companies having a market capitalization of less than 5 billion yuan [13] - Key players in the industry include Suzhou Oufu Egg Industry Co., Ltd., Jilin Jinyi Food Co., Ltd., and Heilongjiang Zhongnong Xinghe Biotechnology Co., Ltd. [13][15] Future Trends - The industry is transitioning towards scale and standardization, with the top ten egg-laying enterprises holding a market share of 42% in 2024, expected to exceed 50% by 2030 [19] - Technological advancements in processing methods are extending the shelf life of egg products and driving the development of functional products, which are becoming a new growth area [20][21] - Consumer demand is shifting towards healthier and more convenient options, with organic and ready-to-eat egg products seeing significant growth [22]