10月11日，重庆市政府新闻办举行"高质量完成'十四五'规划 谱写中国式现代化重庆篇章"系列主题新闻发 布会（第十七场），介绍"十四五"时期重庆商务经济高质量发展成效。 全市社零总额迈上1.6万亿元台阶 "五年来，我们加快建设国际消费中心城市，'渝悦消费'的国际范更足、吸引力更强、巴渝味更浓。"章勇 武介绍，2024年，全市社会消费品零售总额迈上1.6万亿元台阶，较"十三五"末增长35.4%，提前完成了"十 四五"的既定目标。消费的提升不仅拉动了经济的增长，还创造了大量就业岗位，促进了市民收入的增 长。 在消费场景打造上，解放碑-朝天门、观音桥跻身全国最火五大商圈，"江崖街洞天"等上百个消费新场景 让"流量"变"产量"。"不夜重庆"热力值拉满，重庆连续四年登顶新华社发布的"中国十大夜经济影响力城 市"。 数字消费领域，2021-2024年全市网络零售额年均增速17.5%，"十四五"期间预计将翻番。 县域商业体系持续完善，建设城区菜市场520个、乡镇农贸市场981个，让市民随时能吃到本地鲜菜。 此外，消费品牌也更加响亮。累计引进国内外知名品牌2200个，越来越多的首店新品亮相重庆。"渝伴 礼""渝味360碗"等 ...

9月25日，2025解放碑国际消费节在渝中正式启幕。在解放碑十字金街的国际金街名品展区，重庆特色伴 手礼品牌"渝伴礼"亮相，吸引了不少市民游客前来打探。 重庆国优品牌运营管理有限公司相关负责人告诉上游新闻记者，作为2025解放碑国际消费节的重要组成部 分，此次"渝伴礼"展台，为入选品牌提供了一个展示的空间。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 走进展区，展示了包括楠山坊木雕、大足石雕在内的多款"重庆艺创""重庆精造"品牌产品。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 据了解，本次在展区将设置多个专场，对相关入选品牌产品进行重点展示，并由入选品牌工作人员现场为 市民游客进行产品讲解。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 "做工很精致，不愧是重庆的伴手礼品牌。"游客陈先生告诉记者，现场最让他感兴趣的便是楠山坊茶具， 听了讲解之后，他打算在离开重庆之前，再去不远处的"渝伴礼"旗舰店看一看，挑选一套送给亲朋好友， 并在店里再挑选一些重庆火锅底料、陈昌银麻花等"重庆味道"产品带回家。 按照活动安排，本次布展将持续至9月29日，欢迎大家到现场打探！ 上游新闻记者 王 ...

渝中区十八梯传统风貌区。首席记者 龙帆 实习生 王逍杨 摄 原标题：渝中区将焕新一批文商旅消费场景 9月23日，渝中区发布《渝中区打造历史人文传承新高地 推动巴蜀文化旅游走廊建设三年行动计划（2025- 2027年）》，未来渝中区将构建"渝中有礼、有品、有味、有趣、有Yeah"五大矩阵品牌，培育一批沉浸 式、互动式特色消费场景。 近年来，渝中区打造了鲁祖庙、十八梯、协信星光妙塘、S95超次元中心等一批文商旅融合消费地标，结 合渝中区的地形地貌特征，形成了70个"江崖街洞天"消费新场景，推动文旅商贸不断出圈、破圈。 未来3年，渝中区将以三年行动计划的出台为契机，全面推动商文旅体在空间布局、产品供给、流量转化 上全方位、深层次融合。 围绕载体焕新，渝中区将亮相一批融合消费空间，推动传统商业向主题式、融合化转型，丰富美术馆、先 锋书店、演出剧场、休闲健身、设计酒店等多元业态，加快推动"万象新华""朝天汇海"等标杆项目亮相。 同时，活化利用历史建筑、工业遗存、特色街巷等文旅资源，加快打造枇杷山老街闲适慢活悠享街巷、重 庆湖广山城古韵风貌街巷、嘉宾里滨江雅韵休闲街巷等非标商业项目，促进历史人文与现代消费交融共 生。 渝 ...

Core Viewpoint - Chongqing aims to become China's "Consumption First City" by achieving a retail sales total exceeding 830 billion yuan with a growth rate of 4.5% by the first half of 2025 [1][5]. Group 1: International Consumption Center Development - Since being approved for the development of an international consumption center in 2021, Chongqing has focused on four key areas: resource aggregation, innovation leadership, unique destination creation, and setting benchmarks for consumption environments [1][5]. - The city has introduced over 2,200 international and domestic brands, ranking in the top four nationwide for the number of new brand openings in the first half of this year [5]. Group 2: Cultural and Culinary Economy - Chongqing is enhancing its cultural economy by promoting local brands and traditional crafts, with the goal of achieving over 100 billion yuan in annual revenue from old brands and intangible cultural heritage by 2024 [6]. - The city has initiated a high-quality development action for the hotpot industry, establishing nearly 100 stores in over 20 countries, contributing to the hotpot sector becoming a "billion-dollar" industry [9]. Group 3: Tourism and Night Economy - Chongqing has developed a diverse and international consumer landscape, attracting increasing numbers of inbound tourists, with a nearly doubled growth in travelers under the 240-hour visa-free transit policy [10][14]. - The city has been recognized as one of China's top ten cities for night economy influence for four consecutive years, promoting various night-time consumption activities [12][16]. Group 4: International Trade and Logistics - Chongqing has established trade relations with 224 countries and regions, with a logistics network reaching 560 ports in 127 countries [14]. - The city has implemented an "entry without worry" payment service system and a pilot program for immediate tax refunds for departing tourists, with a significant increase in tax refund sales and amounts [16].

Core Insights - Chongqing has achieved a total retail sales of over 830 billion yuan in the first half of the year, marking a growth of 4.5%, solidifying its position as China's "Consumption First City" [1][3] Economic Performance - The continuous growth in retail sales reflects the sustained consumption vitality of the city, highlighting Chongqing's strategic position as a core growth pole for consumption in Western China [3] - The city has introduced over 2,200 international and domestic well-known brands, ranking among the top four in the country for the number of new brand openings in the first half of the year [7] Brand Development - Chongqing is focusing on developing a "brand economy," with initiatives like "Yuchan Li" promoting local craftsmanship and cultural heritage, aiming for over 100 billion yuan in revenue from old brands and intangible cultural heritage by 2024 [9] - The automotive sector is being cultivated to become a "first city for automotive consumption," with an expected growth of over 30% in exports of "Chongqing-made" vehicles in 2024 [7] Culinary Scene - The city has enhanced its culinary industry, with a focus on local specialties like "Chongqing Hot Pot," which has expanded internationally, contributing to a restaurant revenue of over 200 billion yuan, a growth of 18.7% [10] - The "Yuwai 360 Bowl" initiative has identified 360 signature dishes, promoting local culinary landmarks and enhancing the food culture [9] Tourism and Internationalization - Chongqing is enhancing its international consumption environment, with over 5 billion annual visitors to key commercial areas, establishing itself as a top destination for tourists [12] - The city has implemented a "no-worry payment" service system for inbound tourists, with over 200 stores offering tax refund services, leading to a nearly fivefold increase in tax refund sales [17] Marketing and Promotion - Chongqing has organized over 2,000 promotional events under the theme "Love Chongqing, Enjoy Consumption," achieving over 4.39 billion online exposures globally, ranking fifth in China's international communication influence [17]

Group 1 - The article discusses measures taken by the Chongqing Municipal Government to boost consumption, emphasizing the cultivation of consumer brands [1] - It supports the development of original intellectual property (IP) brands and promotes consumption in sectors such as animation, gaming, and esports along with related derivative products [1] - The government encourages hosting premiere events and establishing flagship stores, offering rewards up to 2 million yuan for such initiatives, with a target of over 100 premiere events and more than 300 new quality flagship stores annually [1] Group 2 - The initiative aims to create distinctive products like "Chongqing Flavor" and "Chongqing Art Creation," and to cultivate the "Yuban Gift" brand for local souvenirs [1] - It also focuses on continuously developing regional public brands such as "Bawai Yuzhen," "Rongchang Braised Goose," and "Fengjie Navel Orange" [1]

Core Viewpoint - The "Chuan-Yu Joint Construction of International Consumption Destination Action Plan (2025-2027)" is set to be released, aiming to attract external consumption and enhance the consumer experience in the Chengdu-Chongqing area [1] Group 1: Policy Initiatives - The plan proposes the transformation and upgrading of duty-free shops in the Chengdu-Chongqing region to better attract external consumers [1] - It encourages the sale of local specialty products such as "Yuanban Gifts" and "Tianfu Selections" in these shops to expand external consumption [1] Group 2: Tax Refund and Payment Innovations - The initiative explores the implementation of a "buy and refund" tax refund pilot program for outbound tourists, aiming for comprehensive coverage of tax refund stores in key commercial areas [1] - It plans to introduce convenient payment methods for tax refunds in eligible stores, enhancing the overall shopping experience for tourists [1] Group 3: Enhancing Inbound Tourism Services - The action plan aims to improve inbound consumption service levels by promoting a 240-hour visa-free transit policy across the Chengdu-Chongqing region [1] - It includes measures to facilitate foreign currency exchange and increase the coverage of foreign card POS machines in airports, hotels, shopping areas, and tourist attractions [1] - The plan also proposes an "One Code Pass" electronic payment system for foreign nationals using public transportation [1]