Core Insights - The Chongqing government has reported significant achievements in the high-quality development of its business economy during the "14th Five-Year Plan" period, highlighting the city's progress in various economic indicators [2][7][10]. Economic Performance - The total retail sales of consumer goods in Chongqing are projected to reach 1.6 trillion yuan in 2024, marking a 35.4% increase compared to the end of the "13th Five-Year Plan," thus exceeding the targets set for the "14th Five-Year Plan" [7]. - The annual growth rate of online retail sales from 2021 to 2024 is expected to be 17.5%, with the total expected to double during the "14th Five-Year Plan" [7]. Foreign Trade and Investment - Chongqing's total foreign trade has exceeded 3.5 trillion yuan over the past five years, with the city becoming a significant player in international trade [8][9]. - The Chongqing Free Trade Zone has contributed over 60% of the city's foreign trade and more than 30% of foreign investment, with nine institutional innovations being promoted nationwide [8]. Infrastructure and Market Development - The city has established 520 urban vegetable markets and 981 rural agricultural markets, enhancing local access to fresh produce [7]. - Chongqing has introduced 2,200 domestic and international brands, with many new flagship stores opening in the city [7]. Policy and Innovation - Chongqing has successfully secured 16 national pilot projects in the business sector during the "14th Five-Year Plan," enhancing its reputation for innovation [10]. - The city has implemented a digital supply system for essential goods, involving over 3,000 enterprises to ensure the availability of necessities for residents [10].

Core Points - The 2025 Liberation Monument International Consumption Festival officially opened in Chongqing on September 25, showcasing the local gift brand "Yubanli" [1][5] - The exhibition features various products under the "Chongqing Art Creation" and "Chongqing Precision Manufacturing" brands, including Nanshanfang wood carvings and Dazu stone carvings [3][5] Group 1 - The "Yubanli" exhibition serves as an important part of the 2025 Liberation Monument International Consumption Festival, providing a platform for selected brands to showcase their products [5] - Multiple special sessions will be set up in the exhibition area to highlight selected brand products, with staff on-site to explain the products to visitors [7] - Visitors expressed interest in the products, particularly the Nanshanfang tea set, with plans to visit the "Yubanli" flagship store for additional purchases [9]

Core Viewpoint - The Yuzhong District is launching a three-year action plan (2025-2027) to enhance cultural tourism and commercial integration, focusing on creating immersive and interactive consumption scenarios [1][2]. Group 1: Action Plan and Objectives - The action plan aims to fully integrate commerce, culture, and tourism in spatial layout, product supply, and traffic conversion [2]. - Yuzhong District will introduce a series of new consumption spaces, transitioning traditional commerce to thematic and integrated formats, enriching various sectors such as art museums, bookstores, performance theaters, and design hotels [2]. Group 2: Cultural and Historical Resource Utilization - The district plans to revitalize historical buildings, industrial relics, and unique streets to create non-standard commercial projects that blend historical culture with modern consumption [2][5]. - Specific projects include the revitalization of the Pipa Mountain Old Street and the Jiangbei Riverside Leisure Street, promoting a harmonious coexistence of historical and contemporary elements [2]. Group 3: Innovation in Business Models - Yuzhong District will promote cross-industry integration of "commerce + culture + tourism," focusing on local culture and supporting the introduction of emerging sectors such as art curation and esports [5][6]. - New experiential and trendy consumption scenarios will be developed, including a low-altitude flying theme park and a one-stop esports theme park [5][6]. Group 4: Event and Activity Promotion - The district will enhance brand festival activities to attract crowds and boost business, facilitating the introduction of new products and events in commercial areas [6]. - In conjunction with the upcoming National Day holiday, Yuzhong District will collaborate with over a hundred businesses to launch various cultural tourism promotional activities, featuring nearly 100 unique events [6].

Core Viewpoint - Chongqing aims to become China's "Consumption First City" by achieving a retail sales total exceeding 830 billion yuan with a growth rate of 4.5% by the first half of 2025 [1][5]. Group 1: International Consumption Center Development - Since being approved for the development of an international consumption center in 2021, Chongqing has focused on four key areas: resource aggregation, innovation leadership, unique destination creation, and setting benchmarks for consumption environments [1][5]. - The city has introduced over 2,200 international and domestic brands, ranking in the top four nationwide for the number of new brand openings in the first half of this year [5]. Group 2: Cultural and Culinary Economy - Chongqing is enhancing its cultural economy by promoting local brands and traditional crafts, with the goal of achieving over 100 billion yuan in annual revenue from old brands and intangible cultural heritage by 2024 [6]. - The city has initiated a high-quality development action for the hotpot industry, establishing nearly 100 stores in over 20 countries, contributing to the hotpot sector becoming a "billion-dollar" industry [9]. Group 3: Tourism and Night Economy - Chongqing has developed a diverse and international consumer landscape, attracting increasing numbers of inbound tourists, with a nearly doubled growth in travelers under the 240-hour visa-free transit policy [10][14]. - The city has been recognized as one of China's top ten cities for night economy influence for four consecutive years, promoting various night-time consumption activities [12][16]. Group 4: International Trade and Logistics - Chongqing has established trade relations with 224 countries and regions, with a logistics network reaching 560 ports in 127 countries [14]. - The city has implemented an "entry without worry" payment service system and a pilot program for immediate tax refunds for departing tourists, with a significant increase in tax refund sales and amounts [16].

Core Insights - Chongqing has achieved a total retail sales of over 830 billion yuan in the first half of the year, marking a growth of 4.5%, solidifying its position as China's "Consumption First City" [1][3] Economic Performance - The continuous growth in retail sales reflects the sustained consumption vitality of the city, highlighting Chongqing's strategic position as a core growth pole for consumption in Western China [3] - The city has introduced over 2,200 international and domestic well-known brands, ranking among the top four in the country for the number of new brand openings in the first half of the year [7] Brand Development - Chongqing is focusing on developing a "brand economy," with initiatives like "Yuchan Li" promoting local craftsmanship and cultural heritage, aiming for over 100 billion yuan in revenue from old brands and intangible cultural heritage by 2024 [9] - The automotive sector is being cultivated to become a "first city for automotive consumption," with an expected growth of over 30% in exports of "Chongqing-made" vehicles in 2024 [7] Culinary Scene - The city has enhanced its culinary industry, with a focus on local specialties like "Chongqing Hot Pot," which has expanded internationally, contributing to a restaurant revenue of over 200 billion yuan, a growth of 18.7% [10] - The "Yuwai 360 Bowl" initiative has identified 360 signature dishes, promoting local culinary landmarks and enhancing the food culture [9] Tourism and Internationalization - Chongqing is enhancing its international consumption environment, with over 5 billion annual visitors to key commercial areas, establishing itself as a top destination for tourists [12] - The city has implemented a "no-worry payment" service system for inbound tourists, with over 200 stores offering tax refund services, leading to a nearly fivefold increase in tax refund sales [17] Marketing and Promotion - Chongqing has organized over 2,000 promotional events under the theme "Love Chongqing, Enjoy Consumption," achieving over 4.39 billion online exposures globally, ranking fifth in China's international communication influence [17]

Group 1 - The article discusses measures taken by the Chongqing Municipal Government to boost consumption, emphasizing the cultivation of consumer brands [1] - It supports the development of original intellectual property (IP) brands and promotes consumption in sectors such as animation, gaming, and esports along with related derivative products [1] - The government encourages hosting premiere events and establishing flagship stores, offering rewards up to 2 million yuan for such initiatives, with a target of over 100 premiere events and more than 300 new quality flagship stores annually [1] Group 2 - The initiative aims to create distinctive products like "Chongqing Flavor" and "Chongqing Art Creation," and to cultivate the "Yuban Gift" brand for local souvenirs [1] - It also focuses on continuously developing regional public brands such as "Bawai Yuzhen," "Rongchang Braised Goose," and "Fengjie Navel Orange" [1]

Core Viewpoint - The "Chuan-Yu Joint Construction of International Consumption Destination Action Plan (2025-2027)" is set to be released, aiming to attract external consumption and enhance the consumer experience in the Chengdu-Chongqing area [1] Group 1: Policy Initiatives - The plan proposes the transformation and upgrading of duty-free shops in the Chengdu-Chongqing region to better attract external consumers [1] - It encourages the sale of local specialty products such as "Yuanban Gifts" and "Tianfu Selections" in these shops to expand external consumption [1] Group 2: Tax Refund and Payment Innovations - The initiative explores the implementation of a "buy and refund" tax refund pilot program for outbound tourists, aiming for comprehensive coverage of tax refund stores in key commercial areas [1] - It plans to introduce convenient payment methods for tax refunds in eligible stores, enhancing the overall shopping experience for tourists [1] Group 3: Enhancing Inbound Tourism Services - The action plan aims to improve inbound consumption service levels by promoting a 240-hour visa-free transit policy across the Chengdu-Chongqing region [1] - It includes measures to facilitate foreign currency exchange and increase the coverage of foreign card POS machines in airports, hotels, shopping areas, and tourist attractions [1] - The plan also proposes an "One Code Pass" electronic payment system for foreign nationals using public transportation [1]