封面新闻记者 李茂佳 8月27日，重庆市举行培育建设国际消费中心城市四周年新闻发布会。封面新闻从会上获悉，2025年上半年，重庆全市社零总额超8300亿元、增长4.5%， 总量持续增长，成为中国"消费第一城"。 "重庆自2021年获批开展国际消费中心城市培育建设以来，围绕国际消费资源集聚地、国际消费创新引领地、国际特色消费目的地、国际消费环境标杆 地'四地'建设目标，推进商文旅体展深度融合。"重庆市商务委党组书记、主任章勇武表示。 新闻发布会现场。 具体来说，主要集中在四个方面： ——漫步于重庆城市街头，可供选购的品牌商品日益多元。 深入实施消费品牌拓展行动，全面提升重庆消费"国际范"品质能级。聚力发展"首发经济"，截至目前，累计引进国际国内知名品牌超2200个；今年上半年 引进品牌首店数量跻身全国前四。 聚力发展"品牌经济"。发挥重庆产业优势，打造具有全国影响力的汽车品牌。2024年，"重庆造"汽车出口额增长超过30%。 聚力发展"文化经济"。以"渝派匠心"老字号、非遗为魂，打造"渝伴礼"品牌，2024年老字号、非遗年营业收入已突破1000亿元。 ——穿梭于重庆大街小巷，地域特色美食和世界各地美食四溢飘香。 ...

"今年上半年，全市社零总额超8300亿元、增长4.5%，总量持续增长，成为中国'消费第一城'。"8月27日， 在重庆培育建设国际消费中心城市四周年新闻发布会上，重庆市商务委党组书记、主任章勇武用这样一句 简洁有力的话，道出了重庆自2021年获批培育建设国际消费中心城市以来所取得的新成绩。 重庆培育建设国际消费中心城市四周年新闻发布会。 这组数据背后，不仅映射出城市消费活力的持续迸发，更彰显了重庆作为西部消费核心增长极的战略地位 与实践成果。 作为中国"消费第一城"，重庆在开展国际消费中心城市培育建设中迎来了哪些改变？ 重庆市商务委党组书记、主任章勇武。 发布会上，章勇武邀请大家一起在重庆的街头走一走，购美物、品美食、赏美景，发现重庆之美、感受重 庆之夜，畅享"爱尚重庆·渝悦消费"潮流生活。 Citywalk点位1：城市街头 选日益多元的品牌商品 "漫步于重庆城市街头，你会发现，可供选购的品牌商品日益多元。"章勇武介绍，重庆因产业而兴、因时 尚而红。近年来，重庆深入实施消费品牌拓展行动，全面提升重庆消费"国际范"品质能级。 Citywalk点位2：大街小巷 品四溢飘香的特色美食 "穿梭于重庆大街小巷，你会发现， ...

Group 1 - The article discusses measures taken by the Chongqing Municipal Government to boost consumption, emphasizing the cultivation of consumer brands [1] - It supports the development of original intellectual property (IP) brands and promotes consumption in sectors such as animation, gaming, and esports along with related derivative products [1] - The government encourages hosting premiere events and establishing flagship stores, offering rewards up to 2 million yuan for such initiatives, with a target of over 100 premiere events and more than 300 new quality flagship stores annually [1] Group 2 - The initiative aims to create distinctive products like "Chongqing Flavor" and "Chongqing Art Creation," and to cultivate the "Yuban Gift" brand for local souvenirs [1] - It also focuses on continuously developing regional public brands such as "Bawai Yuzhen," "Rongchang Braised Goose," and "Fengjie Navel Orange" [1]

Core Viewpoint - The "Chuan-Yu Joint Construction of International Consumption Destination Action Plan (2025-2027)" is set to be released, aiming to attract external consumption and enhance the consumer experience in the Chengdu-Chongqing area [1] Group 1: Policy Initiatives - The plan proposes the transformation and upgrading of duty-free shops in the Chengdu-Chongqing region to better attract external consumers [1] - It encourages the sale of local specialty products such as "Yuanban Gifts" and "Tianfu Selections" in these shops to expand external consumption [1] Group 2: Tax Refund and Payment Innovations - The initiative explores the implementation of a "buy and refund" tax refund pilot program for outbound tourists, aiming for comprehensive coverage of tax refund stores in key commercial areas [1] - It plans to introduce convenient payment methods for tax refunds in eligible stores, enhancing the overall shopping experience for tourists [1] Group 3: Enhancing Inbound Tourism Services - The action plan aims to improve inbound consumption service levels by promoting a 240-hour visa-free transit policy across the Chengdu-Chongqing region [1] - It includes measures to facilitate foreign currency exchange and increase the coverage of foreign card POS machines in airports, hotels, shopping areas, and tourist attractions [1] - The plan also proposes an "One Code Pass" electronic payment system for foreign nationals using public transportation [1]