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让“夜经济”成为消费增长的持久动能
Zheng Quan Ri Bao· 2025-07-13 16:14
Group 1 - The night economy is experiencing robust growth, with various cities launching themed activities to stimulate nighttime consumption, such as the "2025 Unnight Chongqing Life Festival" and the "2025 Night Life Festival" in Shanghai, featuring over 200 and 130 themed events respectively [1] - Cities are exploring the integration of the night economy with cultural tourism, technology, and sports, which has led to increased local consumption and tourism, making it a significant driver of domestic demand [1] - Despite the current growth, there is still untapped potential in the night economy, and further efforts in cultural empowerment and business innovation are needed to sustain its momentum [1] Group 2 - Enhancing the "cultural added value" of the night economy is crucial, with successful examples like the Dunhuang night market in Gansu and the "Datang Unnight City" in Xi'an showcasing local cultural integration [2] - Utilizing technology to drive business innovation and enrich nighttime consumption experiences, such as immersive night tours using AR/VR, is essential for future development [3] - Strengthening policy guidance and establishing a multi-departmental collaborative mechanism will promote the standardized development of the night economy, including optimizing transportation and safety measures [3]