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荣耀前中国区CMO姜海荣出任深蓝汽车CEO
Jing Ji Guan Cha Bao· 2025-09-05 05:11
Group 1 - Jiang Hairong, former CMO of Honor in China, has officially joined Changan Automobile as the CEO of its sub-brand Deep Blue Automotive [2] - Jiang has over 20 years of experience in the consumer electronics industry, having joined Huawei in 2005 and held various key positions within the Honor brand [2] - Deep Blue Automotive is an important new energy brand under Changan, which has made significant technological advancements, including the Deep Blue Super Range Extender technology and a smart driving system co-developed with Huawei [2] Group 2 - Jiang's leadership is seen as crucial for Deep Blue Automotive at this stage of development, given his successful marketing strategies for multiple products during his tenure at Honor [2] - The personnel change comes shortly after Changan Automobile's parent company, China Changan Automobile Group, was upgraded to a first-level central enterprise directly managed by the State-owned Assets Supervision and Administration Commission [2] - Changan is currently undergoing a significant restructuring of its executive leadership across various vehicle brands [2]