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长安升格深蓝开路,技术开源展现央企担当
经济观察报· 2025-06-21 08:03
Core Viewpoint - Deep Blue Automotive, as a spearhead for Changan Automobile's market expansion, has achieved remarkable sales of 480,000 units within three years, showcasing a high-quality model for the evolution of Chinese new energy brands [1][2][13] Group 1: Market Position and Strategy - Deep Blue Automotive has become a leading brand in the central enterprise new energy vehicle sales rankings, driven by the "Shangri-La Plan" under Changan's "New Automobile New Ecology" strategy [2][12] - The company aims to achieve global sales of 2 million units by 2030, with a target of 35% of sales coming from overseas markets, and plans to launch 30 new models [2][7] Group 2: Technological Innovation - Deep Blue Automotive's success is attributed to its technological advancements, including the Super Range Extender technology, which allows for 1 liter of fuel to generate 3.63 kWh of electricity [3][4] - The company holds 112 patents related to electric vehicle battery safety and has received national awards for its innovations, addressing challenges in cold weather usage [4][6] Group 3: Future Development Plans - The "Smart Leading 2030" strategy will focus on enhancing core competitiveness through comprehensive development in technology, products, and services [7][12] - Deep Blue Automotive plans to invest at least 10% of its annual revenue in R&D, with a total investment exceeding 100 billion yuan before 2030 [7] Group 4: Product and Service Expansion - The company will establish a product matrix consisting of 30 new models across various categories, including sedans, SUVs, and rugged vehicles [10] - Plans include the establishment of over 2,500 order centers, 1,000 delivery centers, and 2,800 overseas outlets to enhance customer service [11]
长安升格深蓝开路,技术开源展现央企担当
Jing Ji Guan Cha Wang· 2025-06-21 07:39
Core Viewpoint - The restructuring of the China automotive market, particularly the elevation of Changan Automobile as a central enterprise, signifies a strategic move in the national automotive industry and highlights the company's role in the transition to new energy vehicles [1] Group 1: Changan Automobile and Deep Blue Automotive - Changan Automobile has been recognized as a model for central enterprise transformation into new energy, with Deep Blue Automotive playing a crucial role in this transition since its inception in 2022 [1] - Deep Blue Automotive achieved impressive sales of 480,000 units in the competitive new energy vehicle market, leading the sales rankings among central enterprises [1] - The "Shangri-La Plan" and the "Smart Lead 2030" strategy aim for global sales of 2 million units by 2030, with plans to launch 30 new models [1][4] Group 2: Technological Innovations - Deep Blue Automotive's success is attributed to its technological advancements, including the Super Range Extender technology and the Jinzhongzhao battery, which significantly enhance battery life and safety [1] - The company holds 112 key patents for electric vehicle battery safety, awarded the 2024 National Science and Technology Progress Second Prize, and has 50 patents for micro-core high-frequency pulse heating technology, which addresses cold weather challenges [2] - The "1+4" super technology system will integrate AI with various domains, enhancing competitive advantages through self-research and partnerships, notably with Huawei [6] Group 3: Strategic Planning and Market Positioning - The "Smart Lead 2030" strategy includes plans for 2,500+ domestic order centers, 1,000+ delivery centers, and 2,800+ overseas outlets to enhance customer service [7] - Deep Blue Automotive aims to establish a product matrix of 30 new models categorized into three verticals (sedans, SUVs, rugged vehicles) and three horizontals (compact, mid-size, large) to cater to diverse consumer needs [6] - The company emphasizes user feedback to continuously improve product and service experiences, demonstrating a commitment to customer satisfaction amidst market competition [7]
剑指200万辆年销,深蓝助力长安打造央企新能源转型范本
Group 1 - Changan Automobile has officially announced its approval to become a centrally administered state-owned enterprise (SOE) under the State-owned Assets Supervision and Administration Commission (SASAC), marking a significant transformation for the company [2] - In 2024, Changan Automobile achieved a total delivery of 2.684 million vehicles, representing a year-on-year growth of 5.1%, with new energy vehicle (NEV) sales reaching 735,000 units, up 52.8%, accounting for 27.4% of total sales [2] - The overseas market also showed strong performance, with sales of 536,000 units, reflecting a year-on-year increase of 49.6% [2] Group 2 - Deep Blue Automobile, a core NEV brand under Changan, has significantly contributed to the company's market performance, achieving over 100,000 cumulative sales within 14 months of its first model launch [5] - By October 2024, Deep Blue reached 300,000 sales in just 27 months, and by December 2024, it achieved 400,000 sales in 29 months, maintaining a high growth trajectory [5][10] - Deep Blue has recently announced achieving a phase of profitability, becoming one of the first state-owned NEV brands to do so [5] Group 3 - Deep Blue Automobile has developed the Super Range Extender technology, which includes 1,862 core patents and integrates several globally leading technologies, enhancing vehicle performance and efficiency [7] - The company plans to invest 200 billion yuan in R&D over the next decade, with Deep Blue positioned as a key player in this initiative [8] - Deep Blue's "Smart Leading 2030" strategy aims for sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets and the launch of 30 new models [10] Group 4 - Deep Blue has established a comprehensive sales network covering 32 countries and aims to penetrate the Southeast Asian market using its factory in Thailand as a base [12] - The brand has conducted nearly 30 OTA updates since September 2022, enhancing user engagement and product optimization [12] - With the support of Changan's new SOE status, Deep Blue is expected to further strengthen its position in the NEV market and contribute to the development of China's automotive industry [12]
3年跃升央企新能源销冠,深蓝汽车助推中国新能源向新向上
Xin Jing Bao· 2025-05-26 09:34
Core Viewpoint - Deep Blue Automotive has achieved significant milestones in the electric vehicle market, launching its flagship model S09 and setting ambitious sales targets for the future [1][5]. Group 1: Product Launch and Sales Performance - Deep Blue Automotive's flagship model S09 was launched at a starting price of 239,900 yuan, achieving over 20,000 pre-orders within three hours [1]. - Since its establishment, Deep Blue has launched six models and sold over 480,000 vehicles, positioning itself as a strong competitor in the new energy vehicle market [1][2]. - The company has maintained a leading position in sales among state-owned new energy brands from December 2022 to March 2025 [2]. Group 2: Technological Innovations - Deep Blue Automotive has developed the Super Range Extender technology, holding 1,862 core patents, which addresses range anxiety for first-time buyers [3]. - The company has introduced self-developed micro-core high-frequency pulse heating technology, enhancing vehicle performance in cold environments [3]. Group 3: Strategic Vision and Future Plans - The "Smart Leading 2030" strategy aims for global annual sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets [5]. - Deep Blue plans to invest over 100 billion yuan in R&D by 2030, committing at least 10% of annual sales revenue to research and development [5]. - The company will introduce 30 new models by 2030, establishing a diverse product lineup to cater to various consumer segments [5][6]. Group 4: Market Positioning and Brand Development - Deep Blue Automotive has been recognized as the first state-owned new energy brand to achieve profitability, reflecting its competitive product offerings and brand influence [2]. - The company is committed to providing high-quality services with plans for over 2,500 order centers and 1,000 delivery centers domestically [6]. - The dual-track technology strategy balances in-house development and external collaboration, enhancing brand influence and consumer choice [6].