Core Viewpoint - The controversy surrounding Xiaomi's YU7 car accessory, specifically the "car-grade" tissue box priced at 169 yuan, highlights a significant discrepancy between marketing claims and the actual specifications of its core components, which are consumer-grade rather than car-grade [1][5][10]. Group 1: Product and Pricing - Xiaomi's YU7 was launched alongside the Xiaomi Life car-mounted magnetic tissue box, which is priced at 169 yuan, leading to widespread discussion on social media [3][5]. - The tissue box is marketed as "car-grade," but the core chip used is a consumer-grade Qualcomm Snapdragon 8 Gen 3, which is also found in lower-priced smartphones [5][10]. - Despite the high price, some consumers argue that the tissue box's ability to withstand extreme temperatures (-30℃ to 95℃) justifies its cost, comparing it to other premium car accessories [7][9]. Group 2: Chip Specifications and Implications - The Snapdragon 8 Gen 3 chip, while powerful and cost-effective, lacks the safety certifications and reliability standards of car-grade chips like the Qualcomm SA8295P [10][14]. - The consumer-grade chip offers advantages such as lower costs, faster iteration speeds, better ecosystem compatibility, and stable supply chains [10][11]. - However, the safety and reliability concerns associated with using consumer-grade chips in automotive applications raise questions about Xiaomi's product design and pricing strategy [14][16]. Group 3: Market Perception and Brand Value - The debate over the pricing of the tissue box reflects broader issues of brand value and consumer perception, with some viewing it as a "smart tax" while others see it as a justified premium for brand loyalty [7][9]. - Xiaomi's ecosystem strategy, which includes a range of high-priced accessories, suggests that the company is banking on brand loyalty and emotional value to justify its pricing [9][16]. - The controversy serves as a test for Xiaomi to balance market trends and consumer safety in its product offerings [16].