消费级

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消费级芯片上车到底靠不靠谱?
3 6 Ke· 2025-07-11 11:46
[ 哪些车在使用"消费级芯片"? ] 小米YU7上市后的第一个舆论场出现在对于"车规级"的讨论,YU7的座舱芯片用了消费级的高通8gen3,相比之下无关痛痒的纸巾盒却是车规级,被网友 疯狂调侃"人走盒在"。 实际上,小米YU7并不是第一个使用非车规级芯片的车型,特斯拉早在近十年前就开始了尝试,但也曾因芯片过热失效而大范围召回。 YU7的爆卖,又一次把这个话题推到了风口浪尖上——由消费级芯片控制座舱的智能汽车,到底能不能买? 省流版:拉到结尾直接看结论。 NO.1 车规级实际上是一种全生命周期的质量管理理念,从产品设计、测试、量产,到变更管理,这是一个系统性工程。 常见的芯片等级一般是按照使用温度、辐射、抗干扰等因素,标准从宽泛到严格分为5类,即消费级、工业级、车规级、军工级、航天级。 在汽车产业,同济大学汽车学院教授朱西产对汽车产经表示,一辆汽车约1000多张芯片,芯片所在的部件功能不同,对于影响人身财产的功能安全的部 件,所用芯片肯定要做AEC-Q100和ISO26262功能安全认证,这就是我们说的"车规级芯片"。 但对于不涉及功能安全的部件,所用的芯片只需要AEC-Q100耐环境能力测试和寿命测试就够了。 ...
为什么消费级AI还没爆发?
Hu Xiu· 2025-07-11 01:21
她投资的公司改变了数千万人的生活方式:Chime让美国人重新定义银行体验,Warby Parker颠覆了眼 镜行业的传统玩法,Dollar Shave Club用一个病毒视频撬动了整个剃须刀市场。 但现在,这位硅谷顶级投资人柯尔斯顿·格林正在思考一个更大的问题:AI正在重写所有消费产品的底 层逻辑。 作为Forerunner Ventures的创始合伙人,柯尔斯顿·格林以精准捕捉消费趋势著称。 从2010年成立至今,她的基金专注于投资那些能够重新定义消费者体验的公司,总回报超过10倍。 在她看来,那些最成功的消费品牌都有一个共同点:它们不是在现有产品上简单叠加功能,而是从根本 上重新思考用户需求。 如今,AI热潮席卷全球,ChatGPT日活用户数以亿计,但消费级AI产品的真正爆发似乎仍在酝酿中。作 为见证了移动互联网和社交媒体两次平台级变革的资深投资人,柯尔斯顿·格林认为我们正处在比这两 次变革更加深刻的转折点上——从注意力经济转向关系经济,从功能导向转向情感连接。 在这次深度对话中,她分享了对AI消费产品未来的预判,揭示了那些即将被重塑的商业模式,以及为 什么在这个"混乱的创意阶段",抢先一步的价值前所未有 ...
从996到山野徒步,前小鹏高管给自己造了个AI 「户外搭子」
36氪· 2025-07-10 23:59
今年年底将推出完整功能的样机。 硅谷初夏的周末清晨,阳光穿过松针,在山野步道间投下细碎的金斑。终于可以肆意玩闹的小孩呼啦啦地往前冲,不等被叫住,他们已经蹦跳着拐过了转 角,留下身后拎着露营包的家长紧赶慢赶。 好不容易把装备拖到野餐区,来不及在餐垫上喘口气,耳边传来水花声,扭头一看,孩子已经甩开帆布鞋,光着脚丫踏进溪涧里,用树枝卖力地搅动着水 面,时不时招手喊父母来加入。 在北美,户外活动早已成为家庭周末的标配。根据Outdoor Foundation等报告显示,2023年美国户外休闲活动参与人数达1.758亿,占6岁以上人口的57.3%, 其中徒步人群就有6144万。露营市场更是蓬勃发展,从2024年美国市场规模为203.8亿美元,预计到2035年将达到718.8亿美元,年复合增长率高达12.14%。 这个画面让他陷入思考。虽然近年来户外活动持续火爆,催生了如定位手环、智能炊具等周边装备,但其产品多停留在功能叠加层面,始终未从根本上解决 家庭活动的核心痛点:父母既要负重前行,又要分心照顾孩子,无法全身心享受户外乐趣。Statista最新调研显示,超过78%的家长因装备繁重和看护压力而 减少户外活动频次。 "如 ...
小米YU7搭载红米手机同款芯片,消费级芯片上车,能否保障安全?
Hua Xia Shi Bao· 2025-07-09 09:36
消费级芯片胜在体验, 车规级芯片强在安全 一位芯片企业负责人告诉记者,消费级芯片与车规级芯片在技术标准、工作适应环境和应用场景上存在 显著差异。 人红是非多。近日,火爆上市的小米YU7备受争议。其中,消费级芯片上车也成为业内讨论的热点。 小米YU7智能座舱搭载了消费级芯片高通骁龙8 Gen 3芯片,替换了车规级芯片高通8295或8155,与不 到2000元的红米手机用的是同款芯片。 事实上,小米汽车并不是消费级芯片上车的首家车企。在它之前,特斯拉就搭载AMD的消费级芯片, 问界早期车型也配过华为的消费级芯片,一些老款新能源汽车也曾将高通骁龙625、665等消费级芯片装 进座舱。 之所以业内现在才开始关注消费级芯片上车这一现象,主要还是归功于小米汽车的网红体质。 众所周知,汽车的零部件几乎都是要经过车规级认证的。那么,消费级芯片为什么能上车?它是否会导 致产品质量问题?消费者还能放心使用智能座舱吗?近日,记者就以上问题采访了芯片企业负责人、智 能网联汽车技术解决方案供应商及芯片行业专家。 首先,车规级芯片需满足ISO 26262功能安全标准,要求具备多重冗余设计和故障容错机制,确保单一 故障不会导致系统崩溃。例 ...
小米雷军营销翻车?纸巾盒是车规级,车机芯片却是消费级
Sou Hu Cai Jing· 2025-07-08 23:13
小米YU7的"爆款"光环尚未褪去,一场由"车规级纸巾盒",以及"消费级芯片"引发的舆论风暴席卷而来。 当雷军宣称售价169元的磁吸纸巾盒,堪称车规级配件时,网友却扒出其核心零部件车机芯片,并非车规级而是消费级,竟与2000元红米手机同款。 小配件高调宣传,核心部件悄然降级,小米雷军这一次营销大翻车了吗? 作为"流量圣体",小米身上的任何一个小点,都可能成为热搜话题。近日小米又火了,因为一款小小的纸巾盒。 与小米YU7一同发布的Xiaomi Life车载磁吸纸巾盒,在小米汽车App商城上架,单个售价高达169元,价格确实比较贵。 雷军在直播中,高调宣称这个纸巾盒是"车规级"的。 于是,"小米YU7磁吸纸巾盒169元"的话题,很快就登上微博热搜,成为网友们热议的内容。 与此同时,网友们却发现,小米YU7搭载的车机芯片,不是车规级的,它采用的是消费级的高通骁龙8 Gen 3。 这款处理器2023年10月底发布,首批搭载机型包括小米14 系列、vivo X100 系列,后续红米手机也有搭载。 而目前车企普遍采用的车载旗舰芯片——高通SA8295P(简称8295P),是属于车规级芯片,其延续了5nm制程工艺和核心架构设 ...
消费级3D打印那些事儿
2025-07-07 16:32
消费级 3D 打印那些事儿 20250707 摘要 拓竹公司 2025 年上半年已售出 72 万台 3D 打印机,预计全年销量有望 达到 150 万台,营收预计达 60-70 亿元。新款 HRD 个人制造中心自 3 月上市以来销量持续增长,成为新的增长点。 拓竹已成为消费级 3D 打印行业领导者,占据约 35%的市场份额,但内 部认为出货量达到 300 万台时市场接近饱和,表明公司仍有较大增长空 间,主要竞争对手为纵横立方和创想 3D。 拓竹客户主要集中在 ToB 端(占比 70%),包括 DIY 工厂、医疗器械 公司等,ToC 端(占比 30%)相对较少。公司通过 Make Word 社区和 简化大模型技术,致力于提升 ToC 端占比。 拓竹通过高效研发和创新产品策略迅速获得市场份额,X One 系列以消 费级价格提供工业级性能,打印速度达每秒 500 毫米,精度为 0.01 微 米,并首次引入激光雷达和支持 16 色多色打印。 拓竹创始团队在大疆积累的无人机技术经验,如电机控制、运动控制算 法和传感器融合,被成功应用于 3D 打印,实现了高速、高精度、多色 打印。 Q&A 2025 年消费级 3D 打印机 ...
2025 ToC AI产品:仅有3%用户愿意付费,29%的父母每天使用
Founder Park· 2025-06-30 11:47
Core Insights - The report by Menlo Ventures reveals that over 61% of American adults have used AI in the past six months, indicating a significant shift in consumer behavior towards AI integration in daily life [5][6][10] - Despite the high usage rates, only 3% of users are willing to pay for AI services, leaving a substantial market gap of $420 billion [6][13] - The report identifies key opportunities in personalized scenarios where AI penetration is still low, suggesting a focus for entrepreneurs [3][9] Market Overview - The consumer AI market has grown to a $12 billion industry within just two and a half years since the launch of ChatGPT [10][13] - With an estimated 1.7 to 1.8 billion global users, the market potential is vast, but the current revenue generation is significantly lagging behind potential [6][13] - The report highlights that 81% of the revenue in the consumer AI market is captured by general AI assistants, with ChatGPT alone accounting for approximately 70% of consumer spending [41][43] User Demographics - The report reveals unexpected user demographics, with millennials (ages 29-44) being the heaviest users of AI, contrary to the assumption that younger generations would dominate [16][19] - Parents are identified as "super users," with 79% having used AI, and 29% using it daily, significantly higher than non-parents [25][30] - High-income households show a higher AI usage rate, with 74% of families earning over $100,000 using AI compared to 53% of those earning under $50,000 [20][21] Usage Patterns - AI is predominantly used for routine tasks, with email writing being the most common application at 19% of users, followed by task management and research [50][51] - The report indicates that while AI is widely used, the depth of adoption in specific tasks remains shallow, suggesting that there is room for growth in specialized applications [52][55] - AI's role in creative expression is significant, with over 51% of creators using AI for writing, and 38% for presentations, indicating a strong market for creative AI tools [59][63] Opportunities for Growth - The report identifies five key areas where AI can create value: routine tasks, health management, learning and development, interpersonal connections, and creative expression [44][46] - There is a notable gap in AI adoption in health management, with only 20% of those seeking health information using AI, highlighting a potential market opportunity [71][72] - The report emphasizes the need for AI tools that can effectively address high-friction, high-trust tasks, as these areas present significant opportunities for specialized AI solutions [76][80] Future Trends - The report predicts a shift towards professional tools becoming mainstream, moving away from general assistants [86] - It anticipates that AI will evolve from task-oriented tools to comprehensive workflow automation, enhancing user experience [86] - The emergence of voice AI and physical AI in homes is expected to further integrate AI into daily life, creating new market opportunities [86]
消费级设备需求系列报告之一:从拓竹科技爆火,看新消费趋势
Shenwan Hongyuan Securities· 2025-06-29 14:13
行 业 及 产 业 机械设备/ 通用设备 2025 年 06 月 29 日 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 王珂 A0230521120002 wangke@swsresearch.com 刘洋 A0230513050006 liuyang2@swsresearch.com 李蕾 A0230519080008 lilei@swsresearch.com 黄忠煌 A0230519110001 huangzh@swsresearch.com 杨海晏 A0230518070003 yanghy@swsresearch.com 宋涛 A0230516070001 songtao@swsresearch.com 研究支持 周超 A0230123090004 zhouchao@swsresearch.com 联系人 何佳霖 (8621)23297818× hejl@swsresearch.com 从拓竹科技爆火,看新消费趋势 看好 ——消费级设备需求系列报告之一 本期投资提示: 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 - ...
“父母”竟是超级用户?——2025消费级AI用户行为全景图 | Jinqiu Select
锦秋集· 2025-06-29 13:29
Core Insights - The report reveals that over 61% of American adults have used AI in the past six months, indicating a significant shift in consumer behavior towards AI adoption [4][8] - Despite the high usage rates, only 3% of users are willing to pay for AI services, leaving a substantial market gap of $420 billion [8][11] - The report emphasizes that personalized scenarios with low AI penetration are key opportunities for entrepreneurs to explore [3][7] Market Overview - The consumer AI market has reached a size of $12 billion, with an estimated 1.8 billion global users, of which 500 to 600 million are daily users [4][11] - The report highlights a stark contrast between the high user base and low monetization, with only 3% of users converting to paid services [11][12] - The enterprise AI market has seen a significant increase in spending, reaching $13.8 billion, which is over six times the previous year [11] User Demographics - The report identifies surprising user demographics, showing that Millennials (ages 29-44) are the heaviest users of AI, contrary to the expectation that younger generations would dominate [13][16] - Parents are emerging as "super users," with 79% having used AI, and 29% using it daily, significantly higher than non-parents [22][26] - The report notes that AI usage is highest among students and high-income households, with 85% of students using AI tools [17][18] Usage Patterns - AI is predominantly used for routine tasks, with email writing being the most common application at 19% usage among American adults [47][49] - The report categorizes AI applications into five core areas: Routine Tasks, Physical and Mental Health, Learning and Development, Connection, and Creative Expression [42][44] - Despite the broad range of applications, the depth of AI adoption in any single task remains shallow, indicating that AI is not yet a daily necessity for most users [50][51] Opportunities for Growth - The report identifies significant opportunities in high-frequency, high-friction, and high-trust tasks where AI can provide substantial value [75][81] - Areas such as health management, financial management, and personalized learning show low AI adoption rates despite high demand, indicating potential market gaps [82] - The report suggests that specialized tools that address specific user needs could thrive in the current landscape dominated by general AI assistants [37][41] Future Trends - The report anticipates a shift towards professional tools becoming mainstream, moving away from general assistants [93] - It predicts that future AI will transition from task-oriented to workflow automation, allowing for more complex processes to be managed by AI [93] - The emergence of social AI tools that facilitate connections and relationships is also highlighted as a growing trend [93]
喝点VC|a16z最新洞察:消费级AI根本没有护城河?真正的护城河是势能,关键在于能多快占领用户心智
Z Potentials· 2025-06-27 03:31
Bryan Kim 是 Andreessen Horowitz ( a16z )的一位合伙人,专注于消费科技和应用层人工智能( App-layer AI )领域的投资,致力于挖掘那些能够在消费 者市场快速落地、有真实用户增长潜力的创业项目。本次访谈由 Bryan Ki 在 2025 年 6 月发表,表达在当今快速演进的消费级 AI 时代,护城河不再来自技 术壁垒,而是取决于产品迭代速度、创意分发能力和抓住用户心智的节奏。 早起分发至关重要 在消费级 AI 领域,如何构建护城河?很抱歉地说,现在根本没有护城河。这个行业的变化实在太快了 —— 基础模型和底层基础设施几乎每个月都在变 动,新的更新几乎每周推出!在这种动态环境下,已经几乎不可能像移动互联网时代那样缓慢而有条理地构建产品了。此时此刻,最关键的是 速度:你能 多快推出产品、多快获取用户关注、多快占领用户心智。 来源: Andreessen Horowitz Z Highlights: 每家初创公司都希望产品能够走红。但如今这比以往更难: AI 产品发布的数量巨大、更新迭代的速度极快、社交算法变化莫测,再加上底层模型趋于同质 化,要实现真正的爆发式增长变得 ...