Core Viewpoint - The company is expected to maintain a high growth trend in 2024, driven by strong performance across three major business segments and successful channel expansion [2][3]. Group 1: 2024 Financial Performance - In 2024, the company reported revenue of 24.71 billion, a year-on-year increase of 41.1%, and a net profit attributable to shareholders of 2.11 billion, up 30.9% year-on-year [2]. - The gross margin for 2024 was 43.7%, an increase of 0.1 percentage points year-on-year, while the net profit margin was 8.9%, a decrease of 0.7 percentage points year-on-year [2]. - The growth was primarily supported by the charging storage, smart innovation, and smart audio-visual segments, along with diversified development in both domestic and international channels [2]. Group 2: Business Segment Performance - Charging storage segment revenue reached 12.67 billion, a year-on-year increase of 47.2%, with a gross margin of 41.5%, down 0.8 percentage points [3]. - The smart innovation segment generated revenue of 6.34 billion, up 39.5% year-on-year, with a gross margin of 46.5%, a slight decrease of 0.02 percentage points [3]. - The smart audio-visual segment reported revenue of 5.69 billion, a year-on-year increase of 32.8%, with a gross margin of 45.4%, an increase of 1.9 percentage points [3]. Group 3: Channel and Regional Performance - Online revenue was 17.6 billion, a year-on-year increase of 43.0%, with a gross margin of 47.0%, up 0.6 percentage points [3]. - Offline revenue reached 7.11 billion, a year-on-year increase of 36.7%, with a gross margin of 35.4%, down 1.6 percentage points [3]. - Growth in key markets such as Europe, Japan, and the mainland China exceeded 30% [3]. Group 4: Q1 2025 Performance - In Q1 2025, the company achieved revenue of 5.99 billion, a year-on-year increase of 36.9%, with a net profit of 0.5 billion, up 59.6% year-on-year [4]. - The gross margin for Q1 2025 was 43.3%, a decrease of 1.8 percentage points year-on-year, while the net profit margin was 8.7%, an increase of 1.3 percentage points year-on-year [4]. - The company continued to see growth across all three major business segments, with online and offline revenues increasing by 32.0% and 48.9% year-on-year, respectively [4]. Group 5: Future Outlook - The company is expected to maintain long-term value through product innovation, brand building, and a flexible global supply chain [5]. - Despite concerns over tariff increases, the company has taken measures to mitigate short-term impacts and is focusing on expanding into non-U.S. markets [5]. - The company is optimistic about the growth potential in consumer-grade storage and security products, as well as deepening its multi-channel strategy [5].