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消费结构性变化
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瑞银:中国消费正在发生结构性变化,关注板块 “阿尔法”投资机会
Xin Hua Cai Jing· 2025-12-03 12:06
Group 1 - The Chinese consumer market is showing significant "differentiation" characteristics, with new consumption sectors like trendy toys, chain tea drinks, high-end gold jewelry, and pet consumption emerging as bright spots despite an overall weak consumption environment [1] - The trendy toy industry has evolved into a "global emotional consumer product" aimed at adults, with Chinese companies facing challenges in leveraging supply chain advantages and localizing products for global markets [1] - The pet economy has maintained double-digit growth in recent years, with a clear trend of consumption upgrading, and despite recent profit pressures from online competition, there remains long-term growth potential for Chinese pet industry companies [1] Group 2 - There is a structural change in Chinese consumption, with some service sectors like high-end tourism and elderly care still facing supply shortages, indicating that consumers are changing their consumption methods rather than reducing consumption [2] - The home appliance sector is one of the fastest-growing areas in consumption, benefiting from subsidy policies implemented since last year, although the effectiveness of these subsidies may be diminishing [2] - The "takeout war" has had a significant impact on the restaurant industry, with leading tea drink companies experiencing substantial order growth in the first half of the year, but the marginal impact of takeout has begun to weaken, leading to some companies facing "increased revenue without increased profit" [2] - Smaller restaurant businesses are more negatively affected by the "takeout war," as they lack bargaining power in negotiations with delivery platforms, resulting in cost pressures that some are unable to sustain [2]