消费者口味多元化
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国庆、中秋双节来临,刚开市就烂市的大闸蟹,为啥消费者不领情了?
Sou Hu Cai Jing· 2025-10-04 00:05
Core Viewpoint - The market for hairy crabs this year is significantly weaker compared to previous years, with fewer consumers and a decline in wholesale activity, attributed to various factors including delayed harvest, reduced consumer income, and changing consumer preferences [1][4][6]. Group 1: Market Conditions - The harvest of hairy crabs has been delayed by approximately 20 days this year due to climatic factors and an extended summer, resulting in lower availability during the peak season [6]. - Prices for hairy crabs are expected to be around 5 yuan cheaper per jin compared to last year, with an average price reduction of about 1 yuan per crab [6]. - The overall market for hairy crabs has seen a decline in sales volume compared to previous years, with consumers being more cautious about spending due to economic pressures [8][10]. Group 2: Consumer Behavior - Many consumers are now more financially constrained, leading to reduced discretionary spending on luxury items like hairy crabs [10]. - The tradition of gifting hairy crabs has diminished, particularly due to social changes and the introduction of "banquets" that discourage accepting gifts [14]. - Consumers are increasingly opting for alternative seafood options that offer better value for money, contributing to the decline in demand for hairy crabs [23]. Group 3: Industry Challenges - The market is plagued by issues of authenticity, with many products marketed as "Yangcheng Lake hairy crabs" being misrepresented, leading to consumer distrust [16][18]. - The diversification of food options and increased availability of various cuisines have reduced the exclusivity of hairy crabs as a sought-after delicacy [20][22]. - Regional preferences also play a role, as consumers in coastal areas may prefer other types of crabs over hairy crabs, further impacting sales [28]. Group 4: Market Outlook - The current market conditions may lead to a more rational pricing environment, allowing consumers who appreciate quality to enjoy better-tasting hairy crabs [30].