Workflow
消费者心智培养
icon
Search documents
美团CEO王兴电话会谈外卖竞争:一切花里胡哨后会回归本质
Di Yi Cai Jing· 2025-08-27 13:33
Group 1 - The core viewpoint of the article emphasizes that true incremental demand relies not only on subsidies but also on supply-side optimization and the cultivation of consumer mindset and habits [1][3] - In Q2, Meituan reported revenue of 91.84 billion yuan, a year-on-year increase of 11.7%, while adjusted net profit fell by 89% to 1.49 billion yuan [1] - CEO Wang Xing stated that Meituan opposes internal competition but acknowledges the ongoing fierce competition in the takeaway market, asserting that the company will continue to defend its market position [1][3] Group 2 - Meituan has seen significant growth in the lower-tier markets for instant retail, with a year-on-year increase of 50%, and plans to enhance differentiated supply and expand categories [3] - The company prioritizes growth over profitability to maintain its leading position, although subsidies are expected to decrease over time [3] - Meituan's international expansion has made notable progress, with strong growth in order volume and GTV for its Keeta platform, and the company is optimistic about entering the Brazilian market [4][5]