Core Viewpoint - The article emphasizes the importance of a systematic approach to price control on platforms like Taobao and Tmall, aiming to address unauthorized low pricing and maintain brand value and market order [1] Group 1: Preparation and Self-Inspection - Intellectual Property Layout: Brands should ensure trademarks, copyrights, and patents are registered to protect their products [1][2] - Purchase Authentication Rights: Brands can purchase items to verify if they are counterfeit or improperly used [2] Group 2: Online Monitoring and Investigation - Establish Monitoring System: Brands should conduct manual checks and utilize specialized e-commerce price monitoring software for continuous oversight [4] - Information Documentation: It is crucial to record links, product IDs, store names, prices, sales volumes, and evidence of violations [4] Group 3: Tiered Handling and Communication - Internal Communication: Brands should communicate with authorized dealers about price agreements and take escalating actions for repeated violations [5] - Platform Complaints: Brands can file complaints against unauthorized sellers or those who do not respond to internal communications [6] Group 4: Complaint Reasons and Process - Main Complaint Reasons: Brands can claim trademark, copyright, and patent infringements, as well as counterfeit complaints through purchase verification [7][8][9] - Complaint Process: The process involves submitting proof of rights, initiating a complaint, and undergoing platform review [10] Group 5: Multi-Channel Attack Strategies - Reporting: Brands can utilize the reporting function on Taobao for various violations [11] - Tax Reporting: Brands may report suspected counterfeit sellers to tax authorities, though this should be approached cautiously [12] - Consumer Complaints: Brands can also file complaints as consumers regarding product discrepancies or counterfeit sales [13] Group 6: Important Reminders and Suggestions - Platform Stance: Taobao does not support direct price control, and complaints must be framed as intellectual property violations [15] - Professional Outsourcing: Brands facing complex pricing issues are advised to hire third-party companies specializing in price maintenance [15] Group 7: Summary Process - The recommended process includes laying out intellectual property, signing channel agreements, monitoring, internal communication, platform complaints, and ongoing maintenance [16]

Group 1 - The core viewpoint of the article emphasizes the importance of price control on Taobao to maintain brand value and protect authorized dealers from the negative impacts of unauthorized sales and price chaos [1][3] - Taobao price control is defined as a strategic channel governance initiative that encompasses a comprehensive process including price monitoring, channel tracing, infringement identification, complaint handling, and rule improvement [3][4] - The primary goals of Taobao price control include maintaining brand value and image, ensuring the interests of authorized dealers, and establishing a healthy channel order [3][4][5] Group 2 - The key implementation steps for effective Taobao price control involve full-chain data monitoring, identifying the identity of violating stores, tiered communication and handling, and utilizing platform complaints and legal measures [5][6][7] - The first step requires continuous 24/7 monitoring of the Taobao/Tmall platform to capture relevant product links, prices, promotional information, sales volume, and user comments [5] - The second step focuses on tracing the identity of violating stores to determine whether the issue arises from authorized dealers or unauthorized sellers, allowing for targeted actions [6] - The third step involves differentiated communication strategies, offering opportunities for new or non-malicious stores to rectify their pricing before escalating to legal actions for stubborn violators [6] - The fourth step emphasizes the use of Alibaba's Intellectual Property Protection platform to file complaints against various types of infringements, including copyright and trademark violations [7] Group 3 - Major types of violations on Taobao include unauthorized sales and price chaos, intellectual property infringement, counterfeit goods, and unfair competition or false advertising [7] - The handling methods for unauthorized sales involve tracing the source and using intellectual property complaints to enforce compliance [7] - Intellectual property infringement can be effectively addressed through the Alibaba platform by submitting proof of ownership and infringement links for quick removal [7] - Counterfeit goods require immediate action through serious complaints and potential legal reporting to combat the black market [7] - Unfair competition and false advertising can be reported through platform customer service channels to purify the market environment [7]