Core Viewpoint - The article emphasizes the importance of a systematic approach to price control on platforms like Taobao and Tmall, aiming to address unauthorized low pricing and maintain brand value and market order [1] Group 1: Preparation and Self-Inspection - Intellectual Property Layout: Brands should ensure trademarks, copyrights, and patents are registered to protect their products [1][2] - Purchase Authentication Rights: Brands can purchase items to verify if they are counterfeit or improperly used [2] Group 2: Online Monitoring and Investigation - Establish Monitoring System: Brands should conduct manual checks and utilize specialized e-commerce price monitoring software for continuous oversight [4] - Information Documentation: It is crucial to record links, product IDs, store names, prices, sales volumes, and evidence of violations [4] Group 3: Tiered Handling and Communication - Internal Communication: Brands should communicate with authorized dealers about price agreements and take escalating actions for repeated violations [5] - Platform Complaints: Brands can file complaints against unauthorized sellers or those who do not respond to internal communications [6] Group 4: Complaint Reasons and Process - Main Complaint Reasons: Brands can claim trademark, copyright, and patent infringements, as well as counterfeit complaints through purchase verification [7][8][9] - Complaint Process: The process involves submitting proof of rights, initiating a complaint, and undergoing platform review [10] Group 5: Multi-Channel Attack Strategies - Reporting: Brands can utilize the reporting function on Taobao for various violations [11] - Tax Reporting: Brands may report suspected counterfeit sellers to tax authorities, though this should be approached cautiously [12] - Consumer Complaints: Brands can also file complaints as consumers regarding product discrepancies or counterfeit sales [13] Group 6: Important Reminders and Suggestions - Platform Stance: Taobao does not support direct price control, and complaints must be framed as intellectual property violations [15] - Professional Outsourcing: Brands facing complex pricing issues are advised to hire third-party companies specializing in price maintenance [15] Group 7: Summary Process - The recommended process includes laying out intellectual property, signing channel agreements, monitoring, internal communication, platform complaints, and ongoing maintenance [16]

在电商时代，淘宝作为中国最大的零售平台，既是品牌增长的沃土，也因其开放性成为价格混乱的重灾区。当平台上充斥着未 授权销售、低价窜货乃至假货时，品牌价值会被迅速稀释，授权经销商的利益遭受严重侵蚀。 淘宝控价，正是指品牌方通过综合运用技术手段、法律途径及渠道管理体系，对淘宝平台上的商品销售价格进行系统性的监控 与干预，其根本目的在于维护品牌价值、稳定市场价格秩序，并保障授权经销商的合法权益。 这是一项兼具策略性与技术性的 专业工作，需要系统布局，精准出击。 实现有效的淘宝控价，需要遵循一套环环相扣的科学流程，确保行动的有序和高效。 1.第一步：全链路数据监测与取证。 这是所有行动的基础。品牌方需借助专业的电商数据监测工具，对淘宝/天猫平台进行7×24 小时不间断巡查，自动捕获所有相关商品的链接、价格、促销信息、销量及用户评论。发现低价或未授权链接后，立即进行截 图、录屏、购买公证等一系列完整的证据固定，为后续投诉提供铁证。 2.第二步：违规店铺身份溯源。 在取证的同时，需尽力查明违规店铺背后的经营者身份。方法包括：购买产品以追踪发货源、 分析产品溯源码（如有）、通过店铺注册信息查询、或由内部销售团队根据渠道资料进 ...