在电商时代，淘宝作为中国最大的零售平台，既是品牌增长的沃土，也因其开放性成为价格混乱的重灾区。当平台上充斥着未 授权销售、低价窜货乃至假货时，品牌价值会被迅速稀释，授权经销商的利益遭受严重侵蚀。 淘宝控价，正是指品牌方通过综合运用技术手段、法律途径及渠道管理体系，对淘宝平台上的商品销售价格进行系统性的监控 与干预，其根本目的在于维护品牌价值、稳定市场价格秩序，并保障授权经销商的合法权益。 这是一项兼具策略性与技术性的 专业工作，需要系统布局，精准出击。 实现有效的淘宝控价，需要遵循一套环环相扣的科学流程，确保行动的有序和高效。 1.第一步：全链路数据监测与取证。 这是所有行动的基础。品牌方需借助专业的电商数据监测工具，对淘宝/天猫平台进行7×24 小时不间断巡查，自动捕获所有相关商品的链接、价格、促销信息、销量及用户评论。发现低价或未授权链接后，立即进行截 图、录屏、购买公证等一系列完整的证据固定，为后续投诉提供铁证。 2.第二步：违规店铺身份溯源。 在取证的同时，需尽力查明违规店铺背后的经营者身份。方法包括：购买产品以追踪发货源、 分析产品溯源码（如有）、通过店铺注册信息查询、或由内部销售团队根据渠道资料进 ...

日前，《联合国气候变化框架公约》第三十次缔约方大会（COP30）在巴西北部城市贝伦闭幕。COP30 的核心议题之一，是认识到健康的生态系统和丰富的生物多样性对减缓和适应气候变化至关重要。 从电商平台到生物多样性守护者，淘天集团的创新方案，引起与会者关注。 取而代之的是，系统会实时推送精心设计的科普页面。这些页面包含法规解读、濒危物种知识介绍、以 及保护野生动植物的重要性倡议。 据悉，目前在WWF、TRAFFIC等专业力量支持下，阿里巴巴已经联合34家全球网络科技公司，共同发 起"打击网络野生动植物非法贸易互联网企业联盟"。 据了解，目前阿里巴巴绿网计划已累计拦截约2382.6万次的非正常搜索。 通过AI技术精准识别和快速处置，阿里巴巴绿网计划为犀牛、大象、穿山甲等野生动植物筑起了一道 数字防线，它能以惊人的速度和精度，在海量商品信息（标题、描述、图片、视频）中，识别出伪装过 的象牙制品、犀牛角雕刻、穿山甲鳞片、非法捕捞的珍贵鱼类、盗伐的珍稀木材等违禁品特征。 记者体验发现，当用户在淘宝平台搜索如"象牙首饰"、"犀牛角粉"、"穿山甲"等敏感关键词时，平台不 再仅仅显示冰冷的"页面不存在"。 淘天集团资深安全总监 ...

Core Insights - This year's "Double 11" event marks Taobao's first global promotion across 20 countries and regions, transforming from a "Chinese shopping festival" to a global consumer celebration [1] - The "Going Global" initiative has significantly boosted overseas sales for Taobao merchants, with many brands achieving over 10 million yuan in overseas transactions during the event [1] - Taobao's overseas daily active user count saw double-digit growth, with nine key markets experiencing over 20% year-on-year increases, indicating high potential for future growth [1] Group 1 - Taobao launched multiple foreign language versions to lower barriers for non-Chinese users, attracting a large number of local overseas consumers [2] - On "Double 11" day, English-speaking users in Australia and Singapore achieved record high transactions, while 30% of new buyers in Kazakhstan used the Russian interface [2] - The introduction of AI translation services has enhanced Taobao's global reach, with plans for further strengthening its international capabilities [2] Group 2 - The improvement in supply chain and compliance capabilities has opened new growth opportunities, including the launch of direct shipping for furniture and health products [2] - The cross-border e-commerce platform has seen over 50% year-on-year growth in fresh food sales in Hong Kong after implementing free shipping [2] - The cultural resonance of "Double 11" has expanded beyond transactions, with various products becoming popular in different countries, showcasing the global influence of Chinese consumer culture [3] Group 3 - Taobao's "Double 11" serves as a significant indicator for the Chinese e-commerce industry, achieving localization of demographics, diversification of supply, and globalization of fulfillment [3]

Core Insights - This year's Double 11 event marks Taobao's first global promotion across 20 countries and regions, transforming from a "Chinese shopping festival" to a global consumer holiday [1] - The "Overseas Growth Plan" has enabled merchants to enter international markets with zero barriers, resulting in over 20,000 signed merchants doubling their transaction volumes, with GMV growth three times that of Taobao's overall overseas performance [1] - The introduction of multiple language versions has significantly lowered the usage threshold for non-Chinese users, attracting a large number of local overseas consumers [2] Group 1 - Taobao achieved strong GMV growth in overseas markets such as Singapore, Malaysia, Australia, and Japan during Double 11, with several brands exceeding 10 million in overseas transaction volume [1] - The number of daily active users (DAC) placing orders from overseas during Double 11 saw double-digit growth, with nine key markets experiencing over 20% year-on-year growth [1] - The launch of furniture direct mail services and the inclusion of health products and travel services in the cross-border system have opened new growth opportunities [5] Group 2 - The AI translation model developed by Alibaba has enhanced the multilingual translation services for product exports, further strengthening Taobao's global reach [2] - The successful pilot of cross-border free shipping for perishable food products in Hong Kong resulted in over 50% year-on-year growth in transaction volume [5] - The cultural resonance of Double 11 has expanded, with products like gaming figurines and ergonomic chairs becoming popular in Japan and South Korea, respectively, showcasing the global appeal of Chinese consumer culture [5]

Core Viewpoint - The article discusses the challenges faced by Taobao due to price chaos among merchants, emphasizing the need for brands to adapt their strategies within the existing platform rules to protect their interests and maintain market order [1] Group 1: Intellectual Property Infringement - Trademark infringement complaints can be filed through Alibaba's intellectual property protection platform, requiring evidence of unauthorized use and trademark registration documents [3] - Patent infringement complaints necessitate valid patent certificates and a professional infringement analysis report, highlighting the complexity of such cases [3] - Complaints regarding counterfeit goods involve purchasing items for verification and demanding removal from the platform, with strict review processes but significant penalties for successful claims [3] - Repeated infringement complaints can lead to harsher penalties for persistent violators, including potential store closures [3] Group 2: Copyright Infringement - Complaints about image theft require original images and copyright registration certificates, with a high success rate for such claims [4] - For text plagiarism, original drafts and publication records must be provided to support copyright complaints [4] - The design of official flagship store pages is protected, and evidence such as website registration information can be used for complaints against imitation [4] - Video content theft can also be addressed through copyright complaints, necessitating original files and production records [4] Group 3: Distributor Channel Issues - Establishing a product traceability system using QR codes or barcodes can help identify and address channel issues quickly [6] - Distributor agreements should clearly define sales territories and penalties for violations, providing a contractual basis for management [6] - Implementing regional management policies tailored to market characteristics can prevent price conflicts arising from cross-regional sales [6] - A credit rating system for distributors can incentivize compliance with pricing and regional management, rewarding compliant behavior and penalizing violations [6]

Core Viewpoint - The article discusses the investigation initiated by the Hangzhou Yuhang District Market Supervision Administration regarding the forced redirection of users to Taobao during the "Double 11" shopping festival, highlighting user complaints about the intrusive advertising practices [1][3]. Group 1: Investigation and User Complaints - The Hangzhou Yuhang District Market Supervision Administration confirmed receipt of complaints about forced redirection to Taobao when using various mobile apps, which significantly disrupts user experience [1][3]. - Users reported that minor interactions, such as touching the screen or slight movements of the phone, led to automatic redirection to Taobao's event page, causing frustration and annoyance [3][5]. Group 2: Regulatory Actions and Past Issues - Taobao has faced multiple regulatory penalties in recent years due to advertising compliance issues, indicating a pattern of problematic advertising practices [4]. - In June 2021, Taobao was fined 50,000 yuan for illegal advertising content, and in July of the same year, it received another fine of 50,000 yuan for failing to promptly address illegal advertising by platform merchants [5].

Core Insights - The collaboration between Everbright Credit Card and Taobao aims to enhance consumer spending during the "Double Eleven" shopping festival by offering a "Double Eleven Everbright Interest-Free Installment" activity, featuring up to "24 months interest-free installments" and a maximum discount of "200 yuan" per transaction [1][2] Group 1: Promotional Details - The promotional campaign includes various discount tiers for single transactions: 25 yuan off for purchases over 500 yuan, 75 yuan off for over 1500 yuan, and 200 yuan off for over 5000 yuan, allowing consumers to benefit from both installment discounts and interest-free policies [2] - Popular product categories such as electronics, home appliances, and beauty products are included in the promotion, with installment options ranging from 3 to 24 months to cater to diverse consumer financial planning needs [2] Group 2: Additional Platforms and Offers - Everbright Credit Card has also launched similar installment payment promotions on Alipay and JD platforms, where users can enjoy random discounts and specific tiered reductions based on transaction amounts [3] - On Alipay, users can receive a random discount of up to 200 yuan for transactions over 101 yuan, while on JD, discounts range from 0.1 yuan to 220 yuan for orders over 100 yuan, along with additional tiered discounts for higher transaction amounts [3] Group 3: Strategic Alignment - The initiative aligns with national policies aimed at expanding domestic demand and promoting consumption, while also addressing consumer needs for affordability, convenience, and flexibility in payment options [3] - Everbright Credit Card plans to continue innovating in the integration of financial services with consumer scenarios to support consumption upgrades and economic circulation [3]

Core Viewpoint - The case of "Xiao Wang Shen" infringement has been ruled by the Nanjing Intermediate People's Court, affirming that Taobao Tmall holds data rights over its platform's operational data and derived data products, marking a significant legal precedent in the protection of data rights for large internet platforms [1][3]. Group 1: Legal Context - The ruling is recognized as a landmark case in the realm of data resource law, often referred to as the "first case of data resource law enforcement in the country" [1]. - The court determined that Taobao Tmall possesses commercial secrets and data rights over three categories of data: raw information, processed operational data, and derived data products [3]. Group 2: Infringement Details - The "Xiao Wang Shen" software was found to have illegally accessed and sold Taobao Tmall's operational data, generating an estimated illegal income of approximately 22.96 million yuan [3]. - The court ordered the defendants to cease their infringing activities and pay punitive damages of 30 million yuan to Taobao Tmall, along with reasonable expenses of 100,000 yuan [3]. Group 3: Data Rights and Protection - The ruling reinforces the concept of "data three rights," which includes holding, using, and processing rights over data, thereby clarifying the ownership and protection of data rights in the digital economy [3]. - The "Xiao Wang Shen" software's official channels still display links to plugins with infringing functionalities, indicating ongoing challenges in enforcing the ruling [4].

Core Viewpoint - The current situation of excessive fees charged by Taobao has become a significant burden for merchants, particularly those engaged in cross-border e-commerce, leading to widespread dissatisfaction and financial strain [1][2][4][8]. Group 1: Fee Structure and Merchant Experiences - A Guangdong cross-border e-commerce merchant reported that a 184 yuan order was subjected to 26 different service fees, including various unclear charges [2][4]. - Merchants have expressed confusion over the numerous fees, with many unaware of their meanings or purposes, leading to frustration and financial losses [4][7]. - Some merchants have shared experiences of unexpected deductions, such as a Zhejiang merchant who was charged 3000 yuan without using any related services [4][8]. Group 2: Impact of Fee Adjustments - In response to market changes, Taobao has adjusted its fee policies, including a 0.6% basic software service fee introduced in September of the previous year, which is waived for small sellers with annual sales below 120,000 yuan [7]. - Despite the exemption for some small sellers, many merchants report that hidden fees continue to accumulate, resulting in no significant reduction in overall costs [7][10]. - The lack of effective communication regarding these policy changes has left many merchants confused and struggling to adapt [7][10]. Group 3: Consequences for Merchants - The unclear and excessive fees have led some merchants to experience minimal profits or even losses, with one merchant stating that after deductions, their profit from a 405 yuan transaction was reduced to only 344.83 yuan [8][10]. - The financial pressure has forced some merchants to close their services or exit the platform entirely, as seen in the case of a merchant who stopped selling after incurring high fees on a single order [10]. - The current fee practices threaten the mutual benefit relationship between the platform and merchants, potentially harming the overall health of the e-commerce ecosystem [10].

Core Insights - The report highlights the complaints received by e-commerce platforms in May 2025, focusing on the challenges faced by merchants on these platforms, particularly on Taobao [1][3][26] - Taobao received a total of 140 merchant complaints in May, with issues primarily related to arbitrary refunds, excessive consumer protection, and unjust penalties [4][10][26] Complaint Data Summary - The report covers various e-commerce sectors including comprehensive e-commerce, live e-commerce, B2B, cross-border e-commerce, and digital life services [3] - The top complaint types on Taobao included: - Arbitrary refunds (40.03%) - Excessive consumer protection (21.74%) - Arbitrary fines (11.59%) - Other issues (10.14%) - Withholding deposits (8.7%) - Arbitrary store closures (5.8%) [4][10][26] Geographic Distribution of Complaints - The top regions for merchant complaints against Taobao were: - Guangdong Province (39.13%) - Zhejiang Province (10.14%) - Sichuan Province (5.8%) - Other provinces including Hubei, Anhui, Jiangsu, and others [7][26] Merchant Categories - The leading categories of merchants filing complaints on Taobao were: - Other categories (36.23%) - Clothing and accessories (17.39%) - Sports goods (11.59%) - Food and fresh produce (8.7%) - Personal care and cleaning products (7.25%) [10][26] Case Studies - Multiple case studies illustrate the nature of complaints, including: - A merchant's complaint about Taobao's handling of a refund request, where the platform allegedly favored the buyer without proper investigation [14] - Another case where a merchant faced an unjust "only refund" decision despite providing evidence of compliance with platform rules [15][16] - A complaint regarding excessive consumer protection leading to unfair treatment of merchants [19] - A merchant's grievance about arbitrary fines imposed by Taobao for alleged harassment, which the merchant contested as unreasonable [21] [28] Overall Complaint Trends - In May, the distribution of complaints across various platforms showed: - Pinduoduo (39.38%) - Douyin (23.57%) - Taobao (17.88%) - Other platforms like JD, Kuaishou, and Meituan had significantly lower complaint rates [26][28]