Core Insights - The overall performance of Shenzhen state-owned enterprises' new media accounts has significantly declined in June compared to May, with a notable decrease in both article and reading volume across most accounts [4][22][27] - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" evaluates the performance of 54 accounts, including 31 primary accounts and 23 listed companies, focusing on reading volume as a key indicator of influence [3][22] Group 1: Article Performance - The top three accounts by article count are Shenzhen Bus Group (72 articles), Shenzhen Energy (62 articles), and Shenzhen Metro (60 articles), while the lowest are Special Zone Construction Group (2 articles) and Shenzhen Duty-Free (0 articles) [5][22] - Shenzhen Energy is the only account among the top three to show an increase in article count, while Shenzhen Bus Group's article count decreased by 25% [4][5] - The overall article count for many accounts has seen a significant drop, with some accounts like Special Development Group and Shenzhen Urban Public Safety Technology Research Institute experiencing a reduction of 37, 22, and 21 articles respectively [4][5] Group 2: Reading Volume - The top three accounts by reading volume are Shenzhen Metro (414,000+), Shenzhen Eastern Bus (191,000+), and Guoxin Securities (92,756), with Shenzhen Metro's article achieving over 100,000 reads [6][7] - Reading volume has decreased across the board, with notable declines for accounts like Shenzhen Gas and Shenzhen Port Group [7][24] Group 3: Engagement Metrics - In terms of likes, Shenzhen Metro (3,570), Shenzhen Bus Group (3,254), and Shenzhen Gas (2,680) lead the rankings, showing significant growth compared to May [8][9] - The recommendation volume is highest for Shenzhen Bus Group (2,433), followed by Shenzhen Metro (974) and the First Talent (387), while several accounts have very low recommendation counts [10][11] Group 4: Content Strategy Analysis - The Shenzhen Bus Group's content strategy focuses on balanced and diverse content, effectively engaging users and enhancing brand communication [12][14][18] - The First Talent account published 44 articles in June, primarily focusing on talent services and recruitment, but may need to diversify its content to better serve a broader audience [19][21] Group 5: Listed Companies Performance - The article count for Shenzhen listed companies has also seen a significant decline, with top performers like Shenzhen Special Force and Special Development Information experiencing substantial drops in article output [22][23] - Reading volume for listed companies has decreased, with Shenzhen Airlines, China Ping An, and Hai Neng Da leading in total reads but still showing declines compared to the previous month [24][26]