Group 1 - The core viewpoint of the news is the introduction of the "Advertising Citation Content Enforcement Guidelines (Draft for Public Comment)" by the State Administration for Market Regulation to enhance the regulation of advertising citation content and address issues such as misleading claims and competitive practices in the advertising market [1][2] Group 2 - The guidelines aim to provide a framework for market regulation departments to enforce advertising citation content, ensuring compliance with the Advertising Law of the People's Republic of China [2] - Advertising citation content refers to data, statistics, survey results, excerpts, and quotes from third parties that are relevant to the advertised products or services [2][3] - Advertisers are responsible for the authenticity, accuracy, and legality of all advertising content, including citation content, and must bear the burden of proof [4] Group 3 - The guidelines specify that data cited in advertisements must be obtained through experiments, measurements, or inspections conducted by qualified institutions, adhering to national standards [4] - Statistical data or survey results used in advertisements must be obtained through scientific methods, ensuring broad and reasonable sampling [5][6] - Advertisements must accurately reflect the meaning of the cited content and must clearly indicate the source of the citation [5][6] Group 4 - If the cited content has specific applicability or validity periods, this must be clearly stated in the advertisement [7][8] - Advertisements must not use misleading font sizes or colors to obscure important information about the product's features, functions, or conditions [12] - Claims regarding sales volume, revenue, or market share must be truthful, complete, and verifiable [12] Group 5 - The guidelines outline conditions under which advertising content may be deemed false or misleading, including the use of unverifiable data or failure to disclose the source of citation content [10][11] - Advertisers must ensure that their citation content aligns with widely accepted industry views and must disclose any limitations regarding the applicability of cited data [11][12] - The guidelines emphasize the importance of verifying advertising proof documents and ensuring consistency with experimental results and statistical data [13] Group 6 - Market regulation departments are tasked with enforcing these guidelines and may impose penalties for violations, including misleading advertising practices [14][15] - The enforcement actions will consider the nature and severity of the violation, as well as the intent of the advertiser [15][16]