Group 1 - The article discusses the recent publication of the "Advertising Citation Content Enforcement Guidelines (Draft for Comments)" by the State Administration for Market Regulation, focusing on misleading advertising practices such as "big words attract attention, small words disclaim" [1] - Ulike, a brand under Hangzhou Youlai Technology Co., Ltd., has been reported for using third-party data and patents in its promotional materials without properly disclosing the sources, which may mislead consumers [1] - Youlai Technology claims that its products comply with national sales certification requirements and denies any misleading information as reported by the media [1] Group 2 - Hangzhou Youlai Technology Co., Ltd. was established in 2016 and is primarily engaged in retail, with a registered capital of 20 million RMB [2] - The major shareholder of Hangzhou Youlai Technology is Hangzhou Yibo Technology Co., Ltd., which holds a 50% stake in the company [2]

Core Viewpoint - The article discusses the draft of the "Advertising Citation Content Enforcement Guidelines (Draft for Public Comment)" by the State Administration for Market Regulation, aimed at regulating advertising practices and ensuring compliance with the Advertising Law [1][3]. Group 1: Purpose and Necessity of the Guidelines - The guidelines aim to enhance the effectiveness of advertising citation content regulation and enforcement, ensuring that advertising content is truthful, accurate, and legal [6][28]. - The necessity arises from the increasing use of misleading advertising practices, such as exaggerated claims of being "first" or "leading" in the market, which disrupt market order and harm consumer rights [1][29]. Group 2: Key Provisions of the Guidelines - The guidelines specify that advertising citation content must be based on verifiable data and should not mislead consumers [9][10]. - Advertisers are responsible for the authenticity and legality of all advertising content, including citation content, and must provide evidence when required [10][32]. - The guidelines outline specific requirements for citation content, including the need for scientific methods in obtaining statistical data and ensuring that the cited information is accurate and consistent with the original sources [16][18]. Group 3: Regulatory Framework - The guidelines provide detailed rules for identifying false or misleading advertising, including the use of unverifiable data or failure to disclose the source of citation content [19][20]. - They also clarify the responsibilities of advertising operators and publishers to verify advertising proof documents and ensure compliance with the guidelines [24][25]. - The enforcement measures include penalties for non-compliance, with a focus on maintaining a fair advertising environment [26][27]. Group 4: Public Participation - The State Administration for Market Regulation is seeking public feedback on the draft guidelines for a period of one month, encouraging input from various stakeholders [2][3].

Core Viewpoint - The State Administration for Market Regulation has drafted the "Guidelines for Law Enforcement on Advertising Citation Content (Draft for Comments)" to address issues in the advertising market, including the misuse of third-party reports and the promotion of "involution" competition [1]. Group 1 - The announcement highlights concerns about the prevalent practice of using third-party reports in advertisements to claim "industry firsts," which contributes to intensified competition within the industry [1]. - The guidelines aim to regulate the citation content in advertisements, helping advertising entities improve compliance capabilities [1]. - The document addresses the issue of "big font attracts attention, small font disclaims responsibility," which exacerbates the problem of "involution" in competition [1].

Core Viewpoint - The State Administration for Market Regulation (SAMR) has initiated a public consultation on the "Advertising Citation Content Enforcement Guidelines (Draft for Comments)" to address issues such as the misuse of third-party reports and misleading advertising practices in the industry [1][2]. Group 1: Purpose and Scope of the Guidelines - The guidelines aim to enhance the effectiveness of enforcement regarding advertising citation content and to standardize the regulatory framework for advertising citations [3]. - Advertising citation content refers to data, statistics, survey results, excerpts, and quotes from third parties that relate to the advertised products or services [3][4]. Group 2: Responsibilities and Requirements - Advertisers are responsible for the authenticity, accuracy, and legality of all advertising content, including citation content, and must bear the burden of proof [5]. - The guidelines stipulate that data cited in advertisements must be obtained through valid experimental or measurement methods, and the institutions providing such data must possess the necessary qualifications [5][6]. Group 3: Transparency and Clarity - Advertisements must clearly indicate the source of citation content, including the names of institutions or authors, and any applicable conditions or limitations regarding the cited data [7][9]. - The guidelines require that any claims regarding sales, market share, or other factual information must be truthful, complete, and accurate [10][11]. Group 4: Enforcement and Compliance - The SAMR will take action against advertisements that use fabricated or unverifiable data, fail to disclose sources, or mislead consumers through exaggerated claims [12][18]. - Advertisers must ensure that any self-claimed data used in advertisements complies with the established guidelines and does not mislead consumers [14][16].

Group 1 - The core viewpoint of the news is the introduction of the "Advertising Citation Content Enforcement Guidelines (Draft for Public Comment)" by the State Administration for Market Regulation to enhance the regulation of advertising citation content and address issues such as misleading claims and competitive practices in the advertising market [1][2] Group 2 - The guidelines aim to provide a framework for market regulation departments to enforce advertising citation content, ensuring compliance with the Advertising Law of the People's Republic of China [2] - Advertising citation content refers to data, statistics, survey results, excerpts, and quotes from third parties that are relevant to the advertised products or services [2][3] - Advertisers are responsible for the authenticity, accuracy, and legality of all advertising content, including citation content, and must bear the burden of proof [4] Group 3 - The guidelines specify that data cited in advertisements must be obtained through experiments, measurements, or inspections conducted by qualified institutions, adhering to national standards [4] - Statistical data or survey results used in advertisements must be obtained through scientific methods, ensuring broad and reasonable sampling [5][6] - Advertisements must accurately reflect the meaning of the cited content and must clearly indicate the source of the citation [5][6] Group 4 - If the cited content has specific applicability or validity periods, this must be clearly stated in the advertisement [7][8] - Advertisements must not use misleading font sizes or colors to obscure important information about the product's features, functions, or conditions [12] - Claims regarding sales volume, revenue, or market share must be truthful, complete, and verifiable [12] Group 5 - The guidelines outline conditions under which advertising content may be deemed false or misleading, including the use of unverifiable data or failure to disclose the source of citation content [10][11] - Advertisers must ensure that their citation content aligns with widely accepted industry views and must disclose any limitations regarding the applicability of cited data [11][12] - The guidelines emphasize the importance of verifying advertising proof documents and ensuring consistency with experimental results and statistical data [13] Group 6 - Market regulation departments are tasked with enforcing these guidelines and may impose penalties for violations, including misleading advertising practices [14][15] - The enforcement actions will consider the nature and severity of the violation, as well as the intent of the advertiser [15][16]