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以水为形,漫入生活:凯度CEO柯漫的科技诗意突围
Sou Hu Cai Jing· 2025-08-23 11:16
Core Perspective - The kitchen appliance industry is evolving, with Kaito Electric emphasizing a philosophy that integrates technology with daily life, akin to the nature of water, which is gentle yet powerful [1][25][27] Group 1: Industry Challenges - The kitchen appliance sector is currently trapped in a technical loop, focusing on higher power and speed rather than addressing real user needs [4][11] - The traditional functionalist approach has led to a fragmented kitchen space, with appliances operating in isolation [2][4] Group 2: Kaito's Innovative Approach - Kaito Electric aims to redefine its product matrix by adopting a "water" philosophy, promoting flexible innovation to create a cohesive kitchen experience [4][11] - The company has successfully integrated multiple functions into its products, such as the first embedded steam and baking machine launched in 2012, which balances steam and hot air [4][11] Group 3: User-Centric Technology - Kaito's technology is designed to penetrate the fabric of daily life, focusing on practical improvements rather than flashy specifications [9][12] - The company emphasizes understanding user needs through direct engagement, ensuring that products cater to diverse demographics [9][12] Group 4: Emotional Connection - Kaito aims to transform kitchen appliances into mediums for emotional expression and family bonding, enhancing the overall kitchen experience [12][14] - The brand's goal is to create lasting memories and improve the quality of life through its products [12][14] Group 5: Long-Term Commitment - Kaito Electric prioritizes long-term relationships with users, focusing on genuine needs rather than chasing fleeting trends [18][19] - The company maintains high standards in product quality, ensuring meticulous attention to detail in every aspect of production [19][21] Group 6: Future Vision - Kaito envisions a future where kitchen appliances transcend mere functionality, becoming integral to health, emotional connections, and lifestyle aesthetics [25][27] - The ultimate goal is to make cooking a joyful experience, allowing users to focus on the essence of life rather than the technology itself [25][27]