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悦达起亚酣战中国油电疆场,探寻中国市场本土化之路
Bei Ke Cai Jing· 2025-04-14 08:06
Sales Performance - In March, the company achieved sales of 22,949 vehicles, representing a year-on-year increase of 23% and a month-on-month increase of 28.2% [1][3] - Cumulative sales for the first three months of the year reached 56,552 vehicles, marking a 13% year-on-year growth [1] Market Position and Strategy - Since entering the Chinese market, the company has sold over 6.5 million vehicles, generating sales revenue exceeding 652 billion and contributing 52.5 billion in taxes [3] - The company is adapting to the trends of electrification, intelligence, and connectivity by implementing a dual-fuel product strategy and expanding its channel network [4][8] Manufacturing and Technology - The company operates a 4.0 smart manufacturing plant in Yancheng, Jiangsu, featuring 570 robots that perform various tasks with high precision, producing a completed vehicle body every 50 seconds [6][7] - The plant includes four major workshops with nearly 100% automation in stamping and welding, and over 70% in the engine workshop [7] Product Development - The company is developing a diverse product matrix that includes both fuel and electric vehicles, such as the 2025 EV5 and the new K3 special edition [9][10] - The EV5, built on the E-GMP platform, boasts a range of 720 km, showcasing the company's commitment to high-quality and high-value products [10] Channel Expansion - The company is accelerating the construction of a service network, aiming to establish 57 SI 2.0 standard showrooms in key cities by 2025 [15][16] - Collaborations with major dealer groups and online platforms like JD and Tmall are enhancing the company's sales channels and customer service experience [19] Corporate Social Responsibility - The company has invested over 55 million in social responsibility projects, including building homes and improving educational facilities [21] - It has implemented a solar power project that generates significant energy savings and reduces carbon emissions, earning multiple ESG awards [23][24] Future Outlook - The company aims to continue its focus on quality and user satisfaction, providing high-quality and intelligent automotive products and services to meet evolving consumer demands [25][26]