Core Viewpoint - The company received an inquiry letter from the Shanghai Stock Exchange regarding its 2024 annual report, highlighting a significant decline in revenue and the need for clarification on various operational aspects [1] Group 1: Financial Performance - The company reported a revenue of 7.816 billion yuan for 2024, a year-on-year decrease of 15.99% [1] - Main products, including refrigeration equipment, air conditioners, washing machines, and small appliances, generated 6.095 billion yuan in revenue with a gross margin of nearly 16% [1] - The overseas business accounted for 2.315 billion yuan, representing nearly 30% of total revenue, with a gross margin of 9.98%, lower than the domestic business margin of 15.55% [1] Group 2: Sales Model and Revenue Decline - The sales model for the company's electrical products is divided into agency distribution (47.96%) and direct sales (52.04%) for 2024, with a decline in agency distribution by 635 million yuan [2] - The decline in sales revenue is attributed to factors such as the impact of emerging channels, consumption stratification, and insufficient effective demand in lower-tier markets [3] - The company’s domestic household product sales decreased by 671 million yuan, a decline of 14.73% [3] Group 3: Industry Context - The company operates in a highly competitive industry with high product homogeneity, facing challenges from market saturation and limited new demand [4] - The domestic refrigerator market saw a retail sales decline of 5.1% in 2024 due to market overextension and sluggish demand in the catering industry [4] Group 4: Strategic Measures - The company plans to enhance its brand positioning as a "Temperature Technology Expert" and improve brand value through comprehensive media communication [6] - Focus on technological innovation to enhance product competitiveness and develop differentiated products for both household and commercial markets [6][7] - Transition the household marketing channel from a primary focus on agency distribution to a mixed model that includes vertical retail [7] Group 5: Overseas Business Strategy - The company aims to accelerate its overseas marketing efforts, promoting local production and expanding its brand presence in regions like the Middle East, Southeast Asia, and Latin America [8] - Establish a localized operational system in overseas markets, including a smart manufacturing plant in Indonesia with an annual capacity of 500,000 refrigerators [8] Group 6: Other Business Operations - The company’s other business income includes trade-related revenues, with a focus on agricultural products and electrical components [9] - The trading business has seen fluctuations in gross margins, with agricultural products showing higher margins due to improved team capabilities and market control [17] Group 7: Accounts Receivable and Risk Management - As of the end of 2024, the company reported accounts receivable of 2.318 billion yuan, with a provision for bad debts of 757 million yuan [34] - The company has implemented a rigorous credit risk assessment process for major customers and has taken measures to mitigate risks associated with overseas transactions [28][40]