游戏业务出售
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或出售沐瞳科技,字节跳动对游戏不再上心
3 6 Ke· 2025-12-03 04:39
Core Insights - ByteDance is reportedly in discussions to sell its gaming studio, Shanghai Moonton Technology, to Saudi Arabia's Savvy Games Group, as per Bloomberg's report [1] - Savvy Games Group is backed by the Saudi Public Investment Fund (PIF), which has made significant investments in the gaming industry, including a recent $55 billion acquisition of Electronic Arts (EA) [2] - The acquisition aligns with Saudi Arabia's Vision 2030 economic diversification plan, aiming to enhance the country's influence in the gaming sector [2][4] Company Overview - Savvy Games Group has previously acquired major esports organizations and invested heavily in the gaming industry, including a $2.65 billion investment in Hero Sports VSPO and a $4.9 billion acquisition of Niantic, the developer of Pokémon Go [2][4] - Moonton Technology is known for its flagship product, Mobile Legends: Bang Bang, which has been a significant competitor in the mobile gaming market, particularly in Southeast Asia and Europe [4][6] Strategic Context - The relationship between Savvy Games Group and Moonton Technology dates back to 2024, with Mobile Legends being featured in the Saudi Esports World Cup [6] - ByteDance's interest in selling Moonton Technology stems from the underperformance of its gaming business, which has struggled to compete with Tencent in the domestic market [6][7] - The competitive landscape has shifted since the "head-to-head battle" between ByteDance and Tencent has subsided, leaving Moonton Technology in a precarious position within ByteDance's portfolio [7] Financial Considerations - The potential sale may face challenges due to financial constraints faced by PIF, which has limited funds available for new investments [7][9] - ByteDance is unlikely to accept a low offer for Moonton Technology, as the initial acquisition in 2021 was considered to have a significant premium at $4 billion [9]