游戏产业出海

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两中心同日揭牌 广州构建游戏产业“出海+企服”联动体系
Nan Fang Du Shi Bao· 2025-06-26 15:51
Group 1 - The establishment of the Guangdong (Guangzhou) Game Overseas Service Center and the Guangdong (Guangzhou) Game Enterprise Service Center aims to create a "global expansion + local empowerment" system, enhancing Guangdong's position as a global gaming industry hub and promoting cultural export and technological breakthroughs [1][2] - Guangdong is the largest gaming province in China, with total gaming revenue projected to reach 260.431 billion yuan in 2024, accounting for approximately 80% of the national total, and a year-on-year growth of 6.3%. The overseas gaming revenue is expected to reach 42.36 billion yuan, with a year-on-year increase of 9.9% [1] - The provincial government has introduced a special policy for the gaming industry, which includes 13 measures to support high-quality development, with a maximum reward of 5 million yuan for outstanding projects, focusing on AI and gaming technology [1][2] Group 2 - The Game Overseas Service Center will focus on the international development needs of gaming companies, providing comprehensive services such as market research, legal consulting, technical support, talent training, and international cooperation [2] - The Game Enterprise Service Center will offer a multi-functional platform for local empowerment, including government services, research support, talent development, copyright protection, legal consulting, and technology sharing [2][3] - The two centers are expected to drive innovation in product development, market expansion, and corporate growth within the Guangdong gaming industry, fostering a competitive ecosystem [3]
最高500万扶持奖励!广东游戏新举措,释放这些重磅信号
Nan Fang Du Shi Bao· 2025-05-23 07:39
Core Viewpoint - Guangdong has officially released high-quality development policy documents for six areas of the cultural industry, aiming to promote a new round of high-quality development in the cultural sector, particularly focusing on the gaming industry [1][2]. Group 1: Support for Original and Technological Innovation - The policy emphasizes support for original high-quality projects and technological innovation, offering up to 5 million yuan in one-time support for projects with significant cultural impact and technological breakthroughs [2]. - Guangdong's gaming revenue is projected to reach 260.43 billion yuan in 2024, accounting for 79.94% of the national total, highlighting the province's leading position in the gaming industry [2]. - The policy aims to address the challenge of producing fewer blockbuster games by providing substantial rewards for quality projects, thereby enhancing global competitiveness [2]. Group 2: Industry Cluster Development and Cross-Industry Integration - The policy encourages the development of specialized gaming industry parks and the integration of gaming with tourism, manufacturing, and new consumption sectors [3][4]. - Guangzhou has established a gaming ecosystem that spans software development to hardware design, while Shenzhen focuses on innovation through the application of AI and virtual reality in game development [4][5]. - The integration of gaming with other industries is expected to create new growth opportunities and development points for the gaming sector [4][5]. Group 3: International Expansion of the Gaming Industry - The policy aims to guide and support gaming companies in leading more small and medium enterprises to expand internationally, creating a "Guangdong Gaming Export Matrix" [6]. - In 2024, Guangdong's gaming export revenue is expected to reach 42.36 billion yuan, with a year-on-year growth of 9.9%, indicating a robust international presence [6]. - The support for standardized export services will alleviate financial pressures and operational risks for companies venturing abroad, promoting high-quality international development [6]. Group 4: Optimizing the Business Environment - The policy includes measures to significantly improve the business environment for gaming companies, providing comprehensive support to help them overcome practical challenges [7][8]. - Establishing service centers for gaming companies in Guangzhou and Shenzhen will facilitate more convenient administrative services [7]. - The introduction of new support systems, such as traffic and computing vouchers, aims to create a positive cycle of support for high-quality projects and enterprises [7][8].