在本届评选中，祖龙娱乐获得2025年度游戏十强年度榜三项奖项提名，实现连续多年入围中国音数协游 戏十强系列评选，巩固了公司在细分领域的行业影响力。相关提名体现了行业对祖龙娱乐在研发投入、 产品打磨及长期运营能力方面积累的认可。 近年来，持续践行精品化战略的祖龙娱乐拥有强大的竞争力，具体表现为游戏储备足、矩阵丰富，经典 产品表现稳定，多款游戏均取得了亮眼成绩。其中，《以闪亮之名》持续进行高品质的迭代更新，不仅 依托大语言模型推出全新形象代言人宠物荔枝喵，为玩家带来有温度的情感陪伴，受到了部分玩家的喜 爱。通过开展各类联动活动，推动游戏用户活跃度显著攀升，展现出较强的市场表现与商业潜力。 当前游戏产业正加速迈入高质量发展阶段，行业竞争逐渐从规模扩张转向内容创新、技术积累与全球化 运营能力的综合比拼。未来，祖龙娱乐将持续深化技术研究与应用，不断提升产品品质与内容创新能 力，为全球玩家提供更加优质的游戏体验，并在行业高质量发展进程中稳步推进多元化布局与长期发 展。 近日，由国家新闻出版署主管，上海市新闻出版局支持，中国音像与数字出版协会、上海市徐汇区人民 政府主办、中国音数协游戏工委承办的2025游戏十强年度榜提名名 ...

转自：新华财经 新华财经上海12月20日电（程思琪、杨子华）这几日的上海徐汇西岸，是中国游戏产业目光汇聚之地。12月17日至19日，由中国音像与数字出版协会和上海 市徐汇区人民政府共同主办的2025年度中国游戏产业年会在上海徐汇西岸国际会展中心举行，论坛场内座无虚席，体验区排起长队，席卷会场的热情映射出 中国游戏产业的蓬勃活力。 19日下午，中国音像与数字出版协会游戏出版工作委员会在会上发布《2025年中国游戏产业报告》。数据显示，2025年，国内游戏市场实际销售收入达 3507.89亿元，同比增长7.68%；用户规模为6.83亿，同比增长1.35%。 2025年度中国游戏产业年会现场，徐汇区人民政府与中国音数协举行战略合作签约仪式（受访者供图） 作为大会东道主，徐汇区也交出一份令人瞩目的"成绩单"。徐汇区文化和旅游局局长伍彦心在年会期间公布：2025年1月至11月，徐汇区游戏产业营收已达 714.81亿元，同比增长5.7%。回看2024年，徐汇区游戏产业营收规模也突破700亿元，占上海全市总量近五成，牢牢占据上海游戏产业的半壁江山。 规模之下，是高质量的产业集聚。目前，超过70家头部游戏企业扎根徐汇。以西岸 ...

Core Insights - The 2025 China Game Industry Annual Conference was held in Shanghai, showcasing the vibrant growth of the gaming industry in China, with a projected market revenue of 350.79 billion yuan and a user base of 683 million by 2025 [1][2] Group 1: Market Performance - The domestic gaming market is expected to achieve an actual sales revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68% [1] - The user base for the gaming market is projected to reach 683 million, with a year-on-year increase of 1.35% [1] - Xu Hui District reported a gaming industry revenue of 71.48 billion yuan from January to November 2025, marking a 5.7% year-on-year growth [1] Group 2: Industry Concentration - Over 70 leading gaming companies are based in Xu Hui, which houses nearly 60% of Shanghai's gaming enterprises, forming a complete industry chain from development to operation [2] - Major companies like Tencent, NetEase, and miHoYo have established their headquarters in Xu Hui, contributing to the district's prominence in the gaming sector [2] Group 3: Policy Support - Xu Hui District launched the first government-operated service platform focused on the gaming industry, providing comprehensive support from registration to international compliance [3] - The district's policies include financial support for gaming and esports, with individual grants up to 30 million yuan available for various aspects of industry development [3] Group 4: Success Stories - miHoYo, which started in a university dormitory, has grown from a three-person studio to a global enterprise with over 6,000 employees, highlighting the supportive ecosystem in Xu Hui [4] - The annual conference coincided with various cultural events, boosting local hotel occupancy rates to 99%, a 10% year-on-year increase [4] Group 5: Future Outlook - The China Game Industry Annual Conference will be held in Xu Hui for the next five years, emphasizing the district's role as a supporter and enabler for gaming companies [5] - Xu Hui aims to enhance its digital cultural and creative industry cluster by focusing on technological breakthroughs, content innovation, and global operations [5]

Core Viewpoint - The Hainan Old Town Science and Technology New City is implementing a policy to support the high-quality development of the gaming industry through the issuance of "promotion vouchers" to gaming companies, with a maximum value of 15 million yuan per company [1][2] Group 1: Policy Measures - Each gaming company can receive a one-time reward of 5 million yuan in "promotion vouchers" for obtaining a new game license and conducting localized operations in the park [1] - Additional rewards of 50,000 yuan in "promotion vouchers" are available for companies that host offline promotional events with over 100 participants or set up game-related exhibitions [1] - The maximum annual reward for a single company under this category is capped at 3 million yuan in "promotion vouchers" [1] Group 2: Employee Localization Incentives - Companies with more than 10 local employees (who pay social insurance) during the reward application period will receive an additional 500,000 yuan in "promotion vouchers," with further increments for additional employees [2] - For companies with over 20 local R&D personnel (who also pay social insurance and are primarily responsible for game development), an extra 1 million yuan in "promotion vouchers" is available, with additional rewards for each extra employee [2] - The maximum annual reward for a single company under the employee localization incentives is capped at 5 million yuan in "promotion vouchers" [2] Group 3: Promotion Voucher Details - "Promotion vouchers" are electronic certificates issued by a third-party online platform to support the promotion of gaming products [2] - Companies must use the "promotion vouchers" on designated online platforms for game promotion and cannot transfer or sell them [2] - The total value of "promotion vouchers" that a single gaming company can receive through this policy is generally capped at 15 million yuan [2]

Group 1 - The first China International Game Developers Conference (CIGDC) was held in Shanghai, focusing on building an inclusive, innovative, and sustainable global gaming ecosystem [1] - The conference highlighted the increasing demand for funding and talent in the gaming industry due to ongoing technological and business model innovations [1] - A new "Shanghai Game Industry Special Fund" was launched to provide long-term financial support for the development and distribution of console and single-player games [1] Group 2 - The "Game Going Global Research and Service Center" was launched to assist Chinese gaming companies in expanding internationally [2] - The "China Game Going Global Guide" is being developed to help gaming companies create overseas strategies, with plans to cover at least eight countries and regions over the next two years [2] - The Chinese gaming industry has grown into a massive cluster with an annual output value exceeding 300 billion yuan, and domestic games have reached over a hundred countries and regions globally [2] Group 3 - A series of research projects were initiated to explore the high-quality development of the gaming industry in Shanghai [3] - The "2025 Global Game Industry Empowerment City Development Panorama Research" will investigate global gaming industry trends and cultural characteristics in key cities [3] - Collaboration between Zhitong Finance and Mihayou aims to analyze the transformation of gaming IPs originating from Shanghai into global cultural symbols [3]

Core Viewpoint - Guangdong is accelerating the development of a "global gaming industry highland," with the establishment of two service centers aimed at supporting the gaming industry and enhancing international expansion [1][2]. Group 1: Industry Overview - Guangdong is the largest gaming province in China, with total gaming revenue expected to reach 260.431 billion yuan in 2024, accounting for approximately 80% of the national total, and a year-on-year growth of 6.3% [1]. - The gaming export revenue is projected to be 42.36 billion yuan, reflecting a year-on-year increase of 9.9% [1]. Group 2: Policy and Support Measures - In May, Guangdong introduced the first provincial-level gaming industry policy in the country, outlining 13 measures to promote high-quality development in the online gaming sector, including support for original content, technological innovation, and industry clusters [1]. - The policy includes a maximum reward of 5 million yuan for high-quality projects and emphasizes support for cutting-edge technologies such as AI and gaming models [1]. Group 3: Service Centers' Functions - The Guangdong (Guangzhou) Game Export Service Center focuses on the international development needs of gaming companies, providing comprehensive services such as overseas market research, legal consulting, technical standards support, talent training, and international cooperation [2]. - The Guangdong (Guangzhou) Game Enterprise Service Center aims to create a multi-functional platform that integrates government services, R&D support, talent cultivation, copyright protection, legal consulting, and technology sharing [2]. Group 4: Industry Response - Industry representatives express positive sentiments regarding the establishment of the service centers, highlighting their potential to enhance operational efficiency and support for small and medium-sized enterprises in navigating challenges such as cultural differences and compliance risks [3].

Core Insights - The establishment of the Guangdong (Guangzhou) Game Overseas Service Center and the Guangdong (Guangzhou) Game Enterprise Service Center marks a significant step in optimizing the business environment and supporting the growth of game enterprises in Guangdong [1][2] Group 1: Service Centers Overview - The two service centers aim to create a "global expansion + local empowerment" synergy, facilitating Guangdong's ambition to become a global gaming industry hub and enhance cultural export [1] - The Game Overseas Service Center will focus on international development needs, providing comprehensive services such as market research, legal consulting, technical standards support, talent training, and international cooperation [2] - The Game Enterprise Service Center will offer a multi-functional platform for local enterprises, including government services, R&D support, talent development, copyright protection, legal consulting, and technology sharing [2] Group 2: Industry Growth and Policy Support - Guangdong's gaming industry is projected to achieve total revenue of 260.43 billion yuan in 2024, accounting for approximately 80% of the national total, with a year-on-year growth of 6.3% [1] - The overseas gaming revenue is expected to reach 42.36 billion yuan, reflecting a year-on-year increase of 9.9% [1] - The province has introduced a comprehensive policy package aimed at high-quality development of the gaming industry, including 13 measures that support original content, technological innovation, and industry clustering [1] Group 3: Future Directions - The two centers will leverage their platform advantages to integrate resources and provide high-quality services, driving the gaming industry towards high-quality development and establishing a globally influential gaming industry [3] - The gaming sector in Guangdong is encouraged to explore innovative development models, enhance international collaboration, and deepen integration with other industries [3] - Guangdong game enterprises are urged to seize opportunities for increased innovation investment, improve product quality, and create culturally distinctive games that tell Chinese stories on the global stage [3]

Core Viewpoint - Guangdong has officially released high-quality development policy documents for six areas of the cultural industry, aiming to promote a new round of high-quality development in the cultural sector, particularly focusing on the gaming industry [1][2]. Group 1: Support for Original and Technological Innovation - The policy emphasizes support for original high-quality projects and technological innovation, offering up to 5 million yuan in one-time support for projects with significant cultural impact and technological breakthroughs [2]. - Guangdong's gaming revenue is projected to reach 260.43 billion yuan in 2024, accounting for 79.94% of the national total, highlighting the province's leading position in the gaming industry [2]. - The policy aims to address the challenge of producing fewer blockbuster games by providing substantial rewards for quality projects, thereby enhancing global competitiveness [2]. Group 2: Industry Cluster Development and Cross-Industry Integration - The policy encourages the development of specialized gaming industry parks and the integration of gaming with tourism, manufacturing, and new consumption sectors [3][4]. - Guangzhou has established a gaming ecosystem that spans software development to hardware design, while Shenzhen focuses on innovation through the application of AI and virtual reality in game development [4][5]. - The integration of gaming with other industries is expected to create new growth opportunities and development points for the gaming sector [4][5]. Group 3: International Expansion of the Gaming Industry - The policy aims to guide and support gaming companies in leading more small and medium enterprises to expand internationally, creating a "Guangdong Gaming Export Matrix" [6]. - In 2024, Guangdong's gaming export revenue is expected to reach 42.36 billion yuan, with a year-on-year growth of 9.9%, indicating a robust international presence [6]. - The support for standardized export services will alleviate financial pressures and operational risks for companies venturing abroad, promoting high-quality international development [6]. Group 4: Optimizing the Business Environment - The policy includes measures to significantly improve the business environment for gaming companies, providing comprehensive support to help them overcome practical challenges [7][8]. - Establishing service centers for gaming companies in Guangzhou and Shenzhen will facilitate more convenient administrative services [7]. - The introduction of new support systems, such as traffic and computing vouchers, aims to create a positive cycle of support for high-quality projects and enterprises [7][8].

Core Insights - The Guangdong government has introduced a set of policies aimed at promoting high-quality development in the online gaming industry, addressing the issue of a lack of blockbuster games despite the province's leading revenue figures in the sector [1][2] - The policies include significant financial incentives for the creation of original high-quality games, with up to 5 million yuan available for outstanding projects [1] - There is a strong emphasis on technological innovation, particularly in the application of AI and other cutting-edge technologies in game development [1] Group 1: Financial Support and Incentives - The new policies provide substantial rewards for the production of high-quality games, with a focus on nurturing and attracting excellent game teams and projects [1] - A one-time support reward of up to 5 million yuan will be given to quality projects, aimed at fostering globally influential cultural IPs [1][2] Group 2: International Expansion and Industry Integration - The initiative includes plans to create a "Guangdong Game Export Matrix" and a "Game Enterprise Export Alliance" to facilitate the international expansion of local games [2] - The government aims to integrate various industry resources, including creative design and esports hardware, to support the overseas development of the gaming sector [2] Group 3: Support for Small and Medium Developers - The policies encourage platforms to support small and medium developers by sharing profits and fostering a collaborative ecosystem [3] - There will be initiatives to explore new support systems, such as traffic vouchers and computing power vouchers, to assist third-party platforms and game self-media development [3]