7月31日，作为2025ChinaJoy的组成部分，首届中国国际游戏开发者大会（CIGDC）在上海虹口世 界会客厅举行。大会以"构建包容、创新与可持续的全球游戏生态"为主题，吸引来自全球的游戏开发 者、企业代表及行业专家齐聚上海，共同探讨游戏产业的未来发展。 智通财经与米哈游将合作开展"沪游叙事·游戏IP高质量转化研究"，通过一线调研、数据分析、案 例比较，举办专题研讨会，发布研究报告，深度解码诞生于上海、风靡全球的原创IP背后所蕴含的文化 密码与价值逻辑，提炼其成长为全球文化符号的核心方法论。 近年来，技术与商业模式持续创新，为游戏行业带来了前所未有的发展机遇，也对资金、人才等产 业核心要素提出了更高的需求。大会宣布，在上海市委宣传部的指导下，上海精文投资、渶策资本联合 索尼互动娱乐与上海星游纪，正式发起"上海游戏产业专项基金（单机游戏方向）"，为主机与单机游戏 的研发、发行及上下游产业链提供长期、专业的金融支持。同时，华东师范大学将携手上海莉莉丝游戏 和波克城市共建"游戏设计与技术专业方向"，为行业培养更多具有专业背景、全球视野的高素质人才。 "我们已崛起为年产值超3000亿元的庞大产业集群。近五年来，国 ...

Core Viewpoint - Guangdong is accelerating the development of a "global gaming industry highland," with the establishment of two service centers aimed at supporting the gaming industry and enhancing international expansion [1][2]. Group 1: Industry Overview - Guangdong is the largest gaming province in China, with total gaming revenue expected to reach 260.431 billion yuan in 2024, accounting for approximately 80% of the national total, and a year-on-year growth of 6.3% [1]. - The gaming export revenue is projected to be 42.36 billion yuan, reflecting a year-on-year increase of 9.9% [1]. Group 2: Policy and Support Measures - In May, Guangdong introduced the first provincial-level gaming industry policy in the country, outlining 13 measures to promote high-quality development in the online gaming sector, including support for original content, technological innovation, and industry clusters [1]. - The policy includes a maximum reward of 5 million yuan for high-quality projects and emphasizes support for cutting-edge technologies such as AI and gaming models [1]. Group 3: Service Centers' Functions - The Guangdong (Guangzhou) Game Export Service Center focuses on the international development needs of gaming companies, providing comprehensive services such as overseas market research, legal consulting, technical standards support, talent training, and international cooperation [2]. - The Guangdong (Guangzhou) Game Enterprise Service Center aims to create a multi-functional platform that integrates government services, R&D support, talent cultivation, copyright protection, legal consulting, and technology sharing [2]. Group 4: Industry Response - Industry representatives express positive sentiments regarding the establishment of the service centers, highlighting their potential to enhance operational efficiency and support for small and medium-sized enterprises in navigating challenges such as cultural differences and compliance risks [3].

Core Insights - The establishment of the Guangdong (Guangzhou) Game Overseas Service Center and the Guangdong (Guangzhou) Game Enterprise Service Center marks a significant step in optimizing the business environment and supporting the growth of game enterprises in Guangdong [1][2] Group 1: Service Centers Overview - The two service centers aim to create a "global expansion + local empowerment" synergy, facilitating Guangdong's ambition to become a global gaming industry hub and enhance cultural export [1] - The Game Overseas Service Center will focus on international development needs, providing comprehensive services such as market research, legal consulting, technical standards support, talent training, and international cooperation [2] - The Game Enterprise Service Center will offer a multi-functional platform for local enterprises, including government services, R&D support, talent development, copyright protection, legal consulting, and technology sharing [2] Group 2: Industry Growth and Policy Support - Guangdong's gaming industry is projected to achieve total revenue of 260.43 billion yuan in 2024, accounting for approximately 80% of the national total, with a year-on-year growth of 6.3% [1] - The overseas gaming revenue is expected to reach 42.36 billion yuan, reflecting a year-on-year increase of 9.9% [1] - The province has introduced a comprehensive policy package aimed at high-quality development of the gaming industry, including 13 measures that support original content, technological innovation, and industry clustering [1] Group 3: Future Directions - The two centers will leverage their platform advantages to integrate resources and provide high-quality services, driving the gaming industry towards high-quality development and establishing a globally influential gaming industry [3] - The gaming sector in Guangdong is encouraged to explore innovative development models, enhance international collaboration, and deepen integration with other industries [3] - Guangdong game enterprises are urged to seize opportunities for increased innovation investment, improve product quality, and create culturally distinctive games that tell Chinese stories on the global stage [3]

Core Viewpoint - Guangdong has officially released high-quality development policy documents for six areas of the cultural industry, aiming to promote a new round of high-quality development in the cultural sector, particularly focusing on the gaming industry [1][2]. Group 1: Support for Original and Technological Innovation - The policy emphasizes support for original high-quality projects and technological innovation, offering up to 5 million yuan in one-time support for projects with significant cultural impact and technological breakthroughs [2]. - Guangdong's gaming revenue is projected to reach 260.43 billion yuan in 2024, accounting for 79.94% of the national total, highlighting the province's leading position in the gaming industry [2]. - The policy aims to address the challenge of producing fewer blockbuster games by providing substantial rewards for quality projects, thereby enhancing global competitiveness [2]. Group 2: Industry Cluster Development and Cross-Industry Integration - The policy encourages the development of specialized gaming industry parks and the integration of gaming with tourism, manufacturing, and new consumption sectors [3][4]. - Guangzhou has established a gaming ecosystem that spans software development to hardware design, while Shenzhen focuses on innovation through the application of AI and virtual reality in game development [4][5]. - The integration of gaming with other industries is expected to create new growth opportunities and development points for the gaming sector [4][5]. Group 3: International Expansion of the Gaming Industry - The policy aims to guide and support gaming companies in leading more small and medium enterprises to expand internationally, creating a "Guangdong Gaming Export Matrix" [6]. - In 2024, Guangdong's gaming export revenue is expected to reach 42.36 billion yuan, with a year-on-year growth of 9.9%, indicating a robust international presence [6]. - The support for standardized export services will alleviate financial pressures and operational risks for companies venturing abroad, promoting high-quality international development [6]. Group 4: Optimizing the Business Environment - The policy includes measures to significantly improve the business environment for gaming companies, providing comprehensive support to help them overcome practical challenges [7][8]. - Establishing service centers for gaming companies in Guangzhou and Shenzhen will facilitate more convenient administrative services [7]. - The introduction of new support systems, such as traffic and computing vouchers, aims to create a positive cycle of support for high-quality projects and enterprises [7][8].

Core Insights - The Guangdong government has introduced a set of policies aimed at promoting high-quality development in the online gaming industry, addressing the issue of a lack of blockbuster games despite the province's leading revenue figures in the sector [1][2] - The policies include significant financial incentives for the creation of original high-quality games, with up to 5 million yuan available for outstanding projects [1] - There is a strong emphasis on technological innovation, particularly in the application of AI and other cutting-edge technologies in game development [1] Group 1: Financial Support and Incentives - The new policies provide substantial rewards for the production of high-quality games, with a focus on nurturing and attracting excellent game teams and projects [1] - A one-time support reward of up to 5 million yuan will be given to quality projects, aimed at fostering globally influential cultural IPs [1][2] Group 2: International Expansion and Industry Integration - The initiative includes plans to create a "Guangdong Game Export Matrix" and a "Game Enterprise Export Alliance" to facilitate the international expansion of local games [2] - The government aims to integrate various industry resources, including creative design and esports hardware, to support the overseas development of the gaming sector [2] Group 3: Support for Small and Medium Developers - The policies encourage platforms to support small and medium developers by sharing profits and fostering a collaborative ecosystem [3] - There will be initiatives to explore new support systems, such as traffic vouchers and computing power vouchers, to assist third-party platforms and game self-media development [3]