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除了私有化EA,“石油佬”的大手还在伸向更多地方
Sou Hu Cai Jing· 2025-10-03 16:08
Core Insights - Middle Eastern capital, particularly from Saudi Arabia's Public Investment Fund (PIF), is significantly reshaping the gaming industry through substantial investments, including a $55 billion acquisition of EA, transitioning it from a public to a private company [1][26] - The gaming industry is becoming a strategic focus for Middle Eastern countries as they seek to diversify their economies away from oil dependency, with Saudi Arabia and the UAE actively investing in gaming and esports [14][41] Group 1: Investment Activities - PIF has acquired a 9.34% stake in EA as part of its broader strategy to invest in the gaming sector, which includes stakes in other major gaming companies like Nintendo and Take-Two Interactive [25][26] - The gaming market in Saudi Arabia is the 19th largest globally, with a growth rate of 41.1%, and the player base has reached 21.1 million, generating over $1 billion in revenue [9][41] - The UAE's gaming market was valued at $400 million in 2021, with 73% of its population being gamers, indicating a strong consumer base for gaming investments [11][41] Group 2: Cultural and Economic Implications - The shift towards gaming is part of a broader economic diversification strategy in Saudi Arabia, aiming to reduce reliance on oil, which previously accounted for 75% of its revenue [14][21] - The establishment of Savvy Games Group by PIF aims to manage and consolidate its gaming investments, reflecting a systematic approach to building a comprehensive gaming ecosystem [26][30] - Both Saudi Arabia and the UAE are leveraging their investments in gaming to enhance their cultural influence and reshape global perceptions of the region, moving beyond traditional narratives of conflict and oil [30][41] Group 3: Future Outlook - The gaming industry is seen as a critical avenue for economic transformation and cultural soft power for Middle Eastern countries, with initiatives like Dubai's Game 2033 plan aiming to attract global gaming companies and talent [31][41] - The increasing consumer interest in gaming, coupled with substantial financial backing, positions the Middle East as a burgeoning hub for the global gaming industry [35][41]