Core Viewpoint - The recent share reduction by the chairman and other executives of Dianhun Network indicates a potential cashing out at a low stock price, raising concerns about the company's financial health and future performance [1][2]. Financial Performance - Dianhun Network's revenue from 2021 to 2024 has shown a declining trend, with figures of 9.96 billion, 7.91 billion, 6.77 billion, and 5.5 billion respectively [2]. - The net profit attributable to shareholders has also decreased significantly, from 3.39 billion to 305.8 million, with a notable loss of 933.81 million in the first half of this year, marking the first loss since the company's listing [2]. - The main product, the "Dream Three Kingdoms" series, has seen a decline in revenue, with projections of 5.08 billion, 4.4 billion, and 3.59 billion from 2022 to 2024 [2]. User Engagement - The average monthly active users for "Dream Three Kingdoms" dropped to 566,400, a decrease of 3.9%, while the average monthly paying users fell by 26.15% to 64,200 [3]. - The company faces challenges due to increased costs, a lack of product diversity, and declining performance of existing products without successful new releases [3]. Strategic Initiatives - Dianhun Network is focusing on enhancing its self-research capabilities and has several new products in the pipeline, including "Barbarian Battle 2," "Cultivation Era," and "Encountering Dragon 2" [4]. - The company is also improving its distribution capabilities through various collaboration models to introduce new products [4].