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游戏行业格局变化
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米哈游杀回来了
虎嗅APP· 2025-05-14 23:42
Core Viewpoint - The article discusses the recent resurgence of miHoYo in the mobile gaming market, particularly highlighting the success of its game "Honkai: Star Rail" and the shifting dynamics among major Chinese gaming companies, including Tencent and NetEase [3][8]. Group 1: Market Performance - In April 2025, Chinese mobile game publishers collectively generated $2 billion, accounting for 38.4% of the global top 100 mobile game publishers' revenue [3]. - miHoYo's "Honkai: Star Rail" regained its position as the top-grossing mobile game overseas, with revenue increasing by 192% following a version update on April 9 [3][23]. - After falling out of the top three global mobile game publishers in October 2024, miHoYo had struggled for seven months but has now returned to prominence [5][8]. Group 2: Competitor Analysis - Tencent maintained its lead in the market, with "Honor of Kings" seeing a 71% increase in global revenue in April, solidifying its position as the top mobile game [11]. - Point Interactive emerged as a strong competitor, with its new game "Kingshot" experiencing a 209% revenue increase in April, surpassing miHoYo's performance [17][19]. - NetEase ranked third in the global mobile game revenue chart, but has struggled to launch standout new titles since 2023 [20][22]. Group 3: Industry Trends - The article notes a decline in the appeal of the two-dimensional gaming genre, with the domestic two-dimensional game market revenue dropping by 7.44% year-on-year to 29.348 billion yuan in 2024 [5]. - The competitive landscape has shifted from a "Tencent, NetEase, miHoYo" narrative to a more diverse market with emerging players like Point Interactive [10][24]. - The gaming industry is experiencing increased competition, with a surge in new titles leading to market saturation and player fatigue [30][32].